It goes like this: you think… “let’s write the next edition of MENTINE next week,” and meanwhile, three months pass—and so much happens.
In our case, EVERYTHING has been:
celebrated with an exciting event alongside all our clients (here’s the video, in case you missed it). A great exercise in exploring what it means to bring creativity to an event and beyond the digital world.
received for our self-promo “ZEROSCUSE”. An ironic yet deeply authentic project, created to tell who we are—without (precisely) any excuses.
officially presented at Expo Osaka 2025, where we showcased our vision of creativity.
created for the first time for Chianciano Terme. A collaborative effort designed to bring strength and modernity to a historic destination of Italian wellness.
- Events and Video Reports
That once again made us feel in the right place at the right time. Opportunities to meet people, listen to different realities, and keep doing what we love most: turning experiences into stories.
Three months have flown by, yes. But it’s not just about:
#HOWTIMEFLIESWHENYOUAREHAVINGFUN
It’s just that when you’re deep in the doing, it’s easy to lose sight of why we’re doing it all… and here comes a fresh reflection / little rant straight from this afternoon’s lunch break.
The shared vision: a hidden (but essential) compass
Doing is wonderful. It makes things tangible, alive, and relevant.
But if we never pause to look up, we risk moving forward without a truly shared direction.
And this is a critical issue, especially in internal communication (but not only there). So, here’s the core message of this Mentina — Unsolicited practical advice.
We often talk with companies that tell us:
- “Our collaborators talk about the company in completely different ways.”
- “We changed our strategy, but internal perception has remained stuck as it was two years ago.”
- “We have evolved, yet the way we communicate no longer represents who we are.”
That’s why sharing the vision isn’t just a symbolic gesture — it’s a concrete project. It requires time, methodology, and investment.
How do you truly share a vision?
Some practical insights:
Board + team = strategic alignment
Meeting to redefine the cardinal points: why we exist, what we want to become, and what we no longer are.
Not only involving leadership but also those who keep the company running every day.
How? An event is always a good idea.
Simple and accessible narrative formats
A slide full of keywords is not enough.
What’s needed are narratives: videos, onboarding kits, tools that help people tell “who we are” without stumbling.
(Want to test your vision? Ask three colleagues to describe it in three sentences and see what happens.)
Internal content that builds culture
Internal communication shouldn’t just inform.
It can inspire, align, and strengthen shared identity.
(And when it works, it’s felt outside too.)
A plan, not a one-off action
Building a shared culture requires a journey: strategy, goals, tools, and consistency.
So, let’s make room for well-crafted internal communication.
If it feels like something is shifting in your team, in your communication, or in your public storytelling, but you’re not sure which way it’s going pause for a moment.
Ask yourself:
Is our vision still truly shared?
Are we actively telling it, or just assuming it?
If you want to talk about it, you know where to find us.
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