our challenge: simplify
A new digital image for GDS, a company engaged in the creation of television signal distribution systems.
Our challenge? To be able to describe in a simple, albeit technical way, and addressed to sector professionals, the technology that transmits the satellite signal.
We designed a communication that aligns every channel with the business, bringing coerenza e ritmo tra analogico e digitale.
We began our collaboration with GD Service by reorganizing the contents of the official catalog. An opportunity to delve into the product and its characteristics, to explore the competitive advantages and to get closer to the target’s way of speaking. A niche and technical sector, that of satellite transmission. Our challenge: SIMPLIFY
Second phase: redesign of the institutional website.
There was a need for an official website that spoke to the end user, with navigation designed to be simple and immediate. Clear, essential and unambiguous information. We reorganized the information structure, the texts and the product sheets so that they could be understood by the different interested targets.
“`
