On Friday, May 16th, we blew out 10 candles.
Organizing events for others is our daily bread.
But doing it for ourselves… that’s a whole different story.
To celebrate these 10 years, we chose to take care of every detail with the same love we put into our clients’ projects — maybe even a little more.
We picked a venue that spoke our language (beautiful, intimate, a little magical), envisioned a narrative path to guide people through our past, present, and future, and crafted every visual and creative element around one idea: how time flies when you’re having fun.
From the installations to the music, from the toasts to the graphics — everything had meaning (or at the very least, a smile).
We wanted an event that felt truly ours: nothing formal, no empty words. Just us, as we really are.
And yes, we got emotional.
Because when you pour everything you are into something… it shows.
It wasn’t just a party.
It was a moment to pause, look each other in the eye, and say:
“Hey, look at what we’ve built.”
During the evening, we wanted to tell our story — also through some of our most “Mentarossa-style” projects: the irony of Appendialibi (awarded at Mediastars), the lightness of Calma e Gesso, and the vision behind FARÒ.
And then, a surprise.
A special installation designed to celebrate how time flies when you’re having fun — a journey through the behind-the-scenes of these ten years.
Colorful panels, anecdotes, jokes, and real quotes borrowed from the projects we’ve built alongside those who believed in us.
A way to say thank you without being too formal.
Because yes, that’s how we like to communicate: creatively, and without too many frills.
During her speech, Martina Pescioli – our founder – said something that really stayed with us:
“Since the very beginning of Mentarossa, our goal has been to bring beauty into the world. This evening was born with that same spirit.”
Thank you to everyone who came by, who sent us a message, and who will be with us for the next 10, 20, 50 years.
The best is yet to come.
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