We start thinking about Christmas campaigns for our clients when we still smell of sunscreen and salt air. Our “Micheal Bublé” period is so long that when the time for decorations really arrives, we actually feel like tying ourselves to all the Santa Clauses in the neighborhood with garlands and fairy lights, and that’s precisely why we felt a strong need for a guiding light to show us the way so we wouldn’t fall into temptation. We wanted to remain curious, decent, and Christmassy just as all our preparatory activities for Advent and the event had been.
What did we do?
A lighthouse.
We designed it, we had it handcrafted. We chose Grottaglie and its ceramics to give shape to our idea. Why Grottaglie? Simple: because that’s where the best ceramic artisans are. And we wanted a lighthouse that represented our way of working.
The lighthouse illuminates the path but above all the many possible paths. The lighthouse turns and sees things from different points of view, and with each turn, it always illuminates something new, which perhaps wasn’t there or wasn’t illuminated on the previous turn.
It was Faro itself that showed us the way for our Xmas Gift.
Farò. let’s illuminate the good intentions of 2024
So, we present our Christmas campaign:
- a landing page full of hopes
- an Xmas box for our fellow travelers
- a presentation card of Faro
- a Christmas party during which we exchange gifts
may the Christmas spirit illuminate your hearts!
Many “to you and your family all”
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