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From Pisa to Osaka: a journey of beauty, creativity, and new horizons

Mentarossa a Expo Osaka 2025

2025 marks a turning point for us: the year we begin a new phase of international growth, bringing our creativity and communication sensitivity beyond Italy’s borders.

This important step is the result of a journey started some time ago.

Over the past three years, we have worked with consistency and purpose: participating in an international trade fair—with an exhibition stand and a keynote speech by our founder, Martina Pescioli—was the first building block of a process based on observation, study, and dialogue. This presence allowed us to build relationships, test languages, and explore markets.

Today, that preparatory work gives way to a broader, more operational vision.

“We chose to enter foreign markets with awareness, bringing our experience but also a willingness to learn,” says Martina Pescioli. “We want to bring our Italian touch to the world, while helping foreign brands communicate in Italy with credibility and authenticity.”

Expo 2025 Osaka: with Tuscany in our hearts

The opportunity to share this project came during Expo 2025 in Osaka, where we took part in the week dedicated to the Tuscany Region from July 11th to 15th.
It was an intense experience, both professional and personal, allowing us to share our vision while listening, observing, and learning.

On stage, we presented our goal: by 2027, to establish collaborations with international organizations aiming to integrate the aesthetic, narrative, and strategic sensitivity of Italian culture into their communication projects. At the same time, we want to support Italian companies looking to enter global markets with tailored, effective, and culturally aware communication.

The common thread running through all the presentations? Beauty.
The beauty of our land, Tuscan culture, and the authentic relationships built through the universal language of creativity.

Mentarossa a Expo Osaka 2025
Expo Osaka 2025
Delegazione toscana a Expo Osaka 2025

Meetings that make a difference

Among the most inspiring moments, we heard from institutional representatives such as Leonardo Marras, Antonio Mazzeo, Sandra Bianchini, Marco Niccolai, and Francesco Sangermano (and his robot Abel!).

And the excitement didn’t stop there: we experienced the thrill of unexpected meetings with creative legends like Go Nagai, Yoshitaka Amano, and Shuji Kawamori, whose visual genius has also inspired our communication vision.

Go Nagai Expo Osaka 2025

A bridge between cultures

Internationalization, for us, is not just a business goal: it’s a way of living in the world.
With creativity, authenticity, and openness. With respect for differences and a passion for stories.

Quality communication knows no borders. And we are ready to cross them.

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