How do you communicate sustainability? While there is no exact recipe, there are definitely a few key ingredients: the right tone of voice, honesty paired with realism, and building a narrative ecosystem that demonstrates a brand's ongoing commitment to sustainable…
Every day, in the time it takes you to finish a cup of coffee, over 500 million posts are published across social platforms. That is half a billion pieces of content in just moments. If yours aren’t among them, or…
Try searching your name on Google. What do you find? If the answer is "little" or "nothing relevant," you already know you have a problem. If you previously thought personal branding was just digital narcissism, you now realize it is…
We are thrilled to share our latest feature on Engage, in their "Opinions" section. In this deep dive into the world of corporate events, our Founder Martina Pescioli breaks down the positioning of Mentarossa Comunicazione. Our philosophy is simple: creativity…
When it comes to culture, a recurring question often sparks debate: how do we truly engage people? Libraries, museums, and cultural institutions work tirelessly every day to promote a massive heritage. However, capturing the attention of audiences increasingly used to…
Once again, Mentarossa takes the stage at the Mediastars Awards, one of Italy's most prestigious honors dedicated to advertising communication and creative professions. During the 30th edition, held at the Auditorium San Fedele in Milan on June 3rd, our agency…
In the daily workflow of a digital agency, continuous training and keeping up-to-date with platform tools are fundamental. This is why we are thrilled to share an important milestone: Mentarossa has officially achieved Google Partner status. This recognition is awarded…
Every company has something to say, even when they feel they lack ideas: they simply lack a method. Publishing a post, sending a newsletter, or updating a website without a cohesive plan leads to fragmented messaging rather than a unified…
There is a question that almost every shopkeeper or professional has asked at least once: "Why does the business across the street have more customers than I do?" Often, the answer has nothing to do with the quality of the…
When does a customer decide to buy something? It doesn’t necessarily happen in front of a screen or inside a store. More often, it happens in between, along a chaotic, non-linear journey that today spans dozens of different channels. Omnichannel…
