If your brand was your home, what would you do?
Today's unsolicited advice: Treat every touchpoint (website, stand, newsletter, office) as if it were your living room.
Sofidel launches the 2025 Innovation Awards with Mentarossa to promote people’s ideas.
The contest was created with the aim of enhancing the skills and insights of the company's employees, transforming internal communications into a strategic asset for engagement and talent scouting.
Attaccabottone: when creativity becomes manifest
Every year at Mentarossa, we indulge in a moment all our own: a self-promo born from the desire to "do things for the sake of doing them," to express our passion for communication, detail, and design. In 2025, we chose…
Google AI Mode: Why you should prepare for the new era of online search
There comes a moment when technology stops being a backdrop and becomes the stage. October 2025 marked this very transition: Google AI Mode arrived in Italy, and with it, a new way to search, discover, and understand online. When searching…
Christmas isn’t a deadline. It’s a planning test.
Every year, in November, the same thing happens: marketing becomes an obstacle course. According to HubSpot and Hootsuite, more than 68% of marketing teams say the fourth quarter is the most stressful of the year. And 42% of campaigns launched…
E-commerce Marketing: the secret to making it work
An eCommerce business isn't just a website. It's an ecosystem made up of choices, details, and perceptions that intertwine in a user's purchasing experience. Behind every virtual store, strategy, identity, and technology coexist. These elements, if well-orchestrated, have the power…
Event Marketing: Positioning comes to life
An event isn't (just) a date. It's not a red circle on the calendar, nor an opportunity to be pushed more than others. An event—the Mentarossa way—is something much more important. It's the way a brand takes shape in real…
Three months pass, and so much happens
It goes like this: you think... “let’s write the next edition of MENTINE next week,” and meanwhile, three months pass—and so much happens.
An important day: people, ideas and the desire to grow.
On Friday, May 16th, we blew out 10 candles. Organizing events for others is our daily bread. But doing it for ourselves... that's a whole different story. To celebrate these 10 years, we chose to take care of every detail…
3 secrets of storytelling, Mentarossa style
In marketing—as in life—those who win are the ones who write the story, the stories. It’s not just the domain of writers, directors, or medieval minstrels: storytelling is the winning strategy behind countless advertising campaigns. Because telling a story isn’t…