When does a customer decide to buy something? It doesn’t necessarily happen in front of a screen or inside a store. More often, it happens in between, along a chaotic, non-linear journey that today spans dozens of different channels. Omnichannel…
Fresh off the Artemis II mission, imagine yourself in space, looking down and reflecting on what’s happening on Earth. Among the countless daily events, some more meaningful than others, billions of people unlock a smartphone, type a query, scroll through…
Imagine you’re at a dinner. Someone starts telling a story, nothing extraordinary, maybe just a bad day or a trip gone wrong, and before you realize it, you’re holding your fork mid-air, fully hooked, waiting to hear what happens next…
What do the brands we end up loving have in common, the ones we talk about with friends, defend, and even forgive when they make mistakes? Spoiler: it’s not about budget or follower count; it’s about how they make us…
Smetti di usare i soldi come scusa. Se hai un budget ridotto, ti serve un'idea più grande, non una rassegnazione più profonda.
There comes a time (sooner or later) when every brand faces a choice: continue to manipulate its communication or start telling the truth. For years, we've become accustomed to polished claims, oversized promises, and hashtag-heavy sustainability. As long as people…
Today's unsolicited advice. Posting "We're proud to announce..." is a widespread practice. But do people really care about loud announcements on social media or trophies they've won? Very, very little. In reality, people don't favor proud companies; they seek out…
In the marketing lexicon, "experiential" has been one of the most overused words of recent years. But if we take away the lights, the temporary spaces, the photo opportunities, and the event noise, a very real question remains: how much…
Today's unsolicited advice: Treat every touchpoint (website, stand, newsletter, office) as if it were your living room.
The contest was created with the aim of enhancing the skills and insights of the company's employees, transforming internal communications into a strategic asset for engagement and talent scouting.
