How to communicate sustainability
How do you communicate sustainability? While there is no exact recipe, there are definitely a few key ingredients: the right tone of voice, honesty paired with realism, and building a narrative ecosystem that demonstrates a brand's ongoing commitment to sustainable…
Personal Branding for Entrepreneurs and Freelancers
Try searching your name on Google. What do you find? If the answer is "little" or "nothing relevant," you already know you have a problem. If you previously thought personal branding was just digital narcissism, you now realize it is…
Branding: How to Grow Your Brand 360°
What do the brands we end up loving have in common, the ones we talk about with friends, defend, and even forgive when they make mistakes? Spoiler: it’s not about budget or follower count; it’s about how they make us…
A Small Budget Isn’t Your Limit. It’s Your Launchpad
Smetti di usare i soldi come scusa. Se hai un budget ridotto, ti serve un'idea più grande, non una rassegnazione più profonda.
Honesty as a strategic asset: why “makeup marketing” is a technical debt you can no longer repay.
There comes a time (sooner or later) when every brand faces a choice: continue to manipulate its communication or start telling the truth. For years, we've become accustomed to polished claims, oversized promises, and hashtag-heavy sustainability. As long as people…
Do you know what a company’s biggest flaw is? Pride.
Today's unsolicited advice. Posting "We're proud to announce..." is a widespread practice. But do people really care about loud announcements on social media or trophies they've won? Very, very little. In reality, people don't favor proud companies; they seek out…
Map’N Town: gamification from “entertainment” becomes measurable MarTech with Mentarossa.
In the marketing lexicon, "experiential" has been one of the most overused words of recent years. But if we take away the lights, the temporary spaces, the photo opportunities, and the event noise, a very real question remains: how much…
If your brand was your home, what would you do?
Today's unsolicited advice: Treat every touchpoint (website, stand, newsletter, office) as if it were your living room.
Attaccabottone: when creativity becomes manifest
Every year at Mentarossa, we indulge in a moment all our own: a self-promo born from the desire to "do things for the sake of doing them," to express our passion for communication, detail, and design. In 2025, we chose…