Every year, in November, the same thing happens: marketing becomes an obstacle course. According to HubSpot and Hootsuite, more than 68% of marketing teams say the fourth quarter is the most stressful of the year. And 42% of campaigns launched…
An event isn't (just) a date. It's not a red circle on the calendar, nor an opportunity to be pushed more than others. An event—the Mentarossa way—is something much more important. It's the way a brand takes shape in real…
Visibility is overrated. Awareness is not. Because without awareness, there is no strategy—only noise. And today, only a few of us can afford that noise. The rest of the world needs to be remembered, not just seen.
At the We Make Future 2024 in Bologna, the speech by our founder & Creative Director Martina Pescioli captured the attention of those seeking unconventional approaches to communication and branding by recounting the Chiara Voliani case – a jewelry brand…
We let you listen to our most heartfelt wishes… in a podcast. This year we wanted to celebrate the strange relationship of love, comparison, meeting, and loving clash between agency and client; we told it by retracing the main and…
We start thinking about Christmas campaigns for our clients when we still smell of sunscreen and salt air. Our "Micheal Bublé" period is so long that when the time for decorations really arrives, we actually feel like tying ourselves to…
“It was a sad day, full of deadlines to meet, one of those days when the light at the end of the tunnel is called “task closed”. On that very day, between an editorial plan and a visual to create,…
