What do the brands we end up loving have in common, the ones we talk about with friends, defend, and even forgive when they make mistakes? Spoiler: it’s not about budget or follower count; it’s about how they make us…
Smetti di usare i soldi come scusa. Se hai un budget ridotto, ti serve un'idea più grande, non una rassegnazione più profonda.
There comes a time (sooner or later) when every brand faces a choice: continue to manipulate its communication or start telling the truth. For years, we've become accustomed to polished claims, oversized promises, and hashtag-heavy sustainability. As long as people…
Today's unsolicited advice. Posting "We're proud to announce..." is a widespread practice. But do people really care about loud announcements on social media or trophies they've won? Very, very little. In reality, people don't favor proud companies; they seek out…
In the marketing lexicon, "experiential" has been one of the most overused words of recent years. But if we take away the lights, the temporary spaces, the photo opportunities, and the event noise, a very real question remains: how much…
Today's unsolicited advice: Treat every touchpoint (website, stand, newsletter, office) as if it were your living room.
Every year at Mentarossa, we indulge in a moment all our own: a self-promo born from the desire to "do things for the sake of doing them," to express our passion for communication, detail, and design. In 2025, we chose…
Every year, in November, the same thing happens: marketing becomes an obstacle course. According to HubSpot and Hootsuite, more than 68% of marketing teams say the fourth quarter is the most stressful of the year. And 42% of campaigns launched…
An event isn't (just) a date. It's not a red circle on the calendar, nor an opportunity to be pushed more than others. An event—the Mentarossa way—is something much more important. It's the way a brand takes shape in real…
Visibility is overrated. Awareness is not. Because without awareness, there is no strategy—only noise. And today, only a few of us can afford that noise. The rest of the world needs to be remembered, not just seen.
