Working through Instagram with a company that makes beauty and refinement its vision.
Tartufi Prete, an Italian excellence in the world of truffles, chooses us as its digital partner and asks us to build an image that reflects their vision: White truffle as a symbol of elegance, luxury, and refinement.
What better challenge for us? Working with a company that makes beauty and refinement its vision.
The story of Tartufi Prete is a family story that ventures into the future of innovation thanks to the two “Prete” brothers’ desire to take the company to the next level: the product in a jar as an object to desire. A treat, a luxury, a lifestyle.
We chose to work with Instagram as the main communication tool.
After studying the target audience and active competitors, we sought differentiation in tone of voice and image.
Dedicated photo and video shoots were the cornerstone of the communication strategy that aimed to build the company image during the first year.
Images and videos in service of taste: we signed the premium story of the truffle.
And the institutional materials?
The product presentation also passed through the reorganization of institutional materials: from the product brochure dedicated to commercial expansion, to support materials created during Tartufi Prete’s participation in events.
The approach
Our approach aims to consolidate Tartufi Prete as a symbol of excellence and quality in the truffle industry. Each post, story, and video not only showcases our products but tells a story rich in Italian culinary tradition, passion for high-quality food, and the joy of living well. We want everyone who follows us on Instagram and Facebook to not only admire our truffles but to feel part of a community that celebrates taste, tradition, and the Italian way of life.
