The Ferrante General Construction Company is a Pisan company active in the building sector for over 35 years. A leader in the construction of private or public buildings, independently or on behalf of third parties, this company grows from generation to generation, thanks to the active commitment of the Ferrante family who has been able to build a team of professionals with diversified and complementary skills.
Since 2017, Mentarossa has been a digital communication partner, following the projects and growth of the construction company, involved in all phases of the real estate operations in which it participates: from the purchase of land to the sale of apartments to the end user.
The story between us began with the need to reorganize the company’s institutional identity. We then worked on a website redesign that would enhance the values, history, and attitude of a company that never stops growing.
Storytelling: in every construction site a valuable case history.
IGC Ferrante has developed many projects and construction sites over the decades, all protagonists of ad-hoc strategies. The “Il Borghetto” complex constitutes the “first stone” of a profitable and lasting collaboration with the opening and management of the company’s social media channels which quickly reached +500k followers and the sale of all available real estate units.
We decided to communicate a new real estate complex by telling the story of its construction in every phase and every detail.
We created a video and photographic site report with which we then developed a META ads strategy that allowed us to sell all 12 apartments even before they were completed. Like every good story, we closed the project with the organization of an inauguration event that we then recounted with an emotional video.
The story continues, and as per its attitude, Igc Ferrante never stops.
We worked on the brand like an open construction site: vision, structure, image. Everything in balance between technique and personality.
Participating in a new revolution: the Vertical Garden.
Also in this case, we worked on a product identity, creating a dedicated image for the new building complex. We studied the ToV and positioning, different from the first project due to the product characteristics.
The definition of the communication campaign to support the sale of these apartments, once again, went through what for us are the cornerstones of every project: the history and the values that drive it.
The result? All the real estate units were sold, with excellent feedback from local and national press.
