Sans3bbie. A project involving various stakeholders with a common goal: to identify, through the use of innovative technologies, the most effective methods for reusing and enhancing two agricultural by-products: the pomace from oil production and the spent grains from Tuscan beer, intended for the animal feed sector and, specifically, used for feeding dairy sheep.
Promoted by a team of young entrepreneurs passionate about agriculture and animal well-being, along with the University of Pisa and CNR.
The project aims to improve the quality of life of goats through a well-balanced and carefully curated diet.
The goal of our involvement: to develop a communication plan that was immediate and appealing, without being complicated, while dealing with technical and specific topics related to animal nutrition.
We chose to embrace an ironic and distinctive approach, transforming a technical topic like goat feeding into an engaging visual and narrative experience. This led to the creation of an empathetic and friendly communication universe, capable of bringing a smile while still speaking competently to the target audience.
The heart of the project was treating the true protagonists — the goats — as if they were authentic gourmet connoisseurs.
From here came the idea for a direct and playful tone of voice, which brought curious and useful content to life with a touch of originality. Each message was designed to be understandable, but also memorable, using lively language and bright colors that evoke contemporary pop culture.
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Logo and coordinated image
On the website, we developed a section entirely dedicated to the “Gourmet” (the goats), where we tell the importance of a balanced diet with an ironic yet precise language. Each piece of content was designed to be easily accessible to farmers and curious minds, blending technical information and creativity that makes the experience unique.
The pop touch in a research project on sustainable goat feeding
What we did
- Logo and coordinated image: We designed a simple yet impactful logo, playing with a modern and colorful aesthetic. The coordinated image is based on vibrant tones and linear graphics that evoke nature and the world of goats, but in a trendy way.
- Website and digital content: On the website, we developed a section entirely dedicated to the “Gourmet” (the goats), where we tell the importance of a balanced diet with an ironic yet precise language. Each piece of content was designed to be easily accessible to farmers and curious minds, blending technical information and creativity that makes the experience unique.
- Storytelling and copywriting: Every word, from the payoff to the product descriptions, was carefully chosen to maintain an ironic and fresh tone, but always clear and professional. We played with gastronomic metaphors and fun terms to make each text interesting and enjoyable to read.
- Visual pop support: The image was a fundamental pillar of the project. We created light and ironic illustrations, featuring stylized goats and symbols that recall the gourmet world. All of this helped position Sans3bbie as a unique brand in its sector, capable of combining professionalism with charm.
With Sans3bbie, we demonstrated that even the agricultural world can be trendy and communicate creatively. Because, after all, even goats deserve their moment as pop stars!
