A Chatty Tree that talks about sustainability
Mentarossa has developed for Nicky Spagna, in collaboration with Tree-Nation, the second edition of El Bosque de Nicky (Nicky’s Forest), a green marketing project.
Key visual, creativity, storytelling, Spotify content strategy, social media for @Nicky Spagna.
The protagonist is the Chatty Tree, a fantastic character who, by talking with “original” friends, encourages reflection on the theme of sustainability and invites users to plant a tree in Andalusia.
A storytelling with an ironic ToV and a content strategy focused on gamification are at the heart of an impactful green marketing campaign.
We made a talking tree grow to tell about sustainability.
