A major company anniversary and five corporate Family Days to organize. Two distinct occasions, one single starting question: how do you celebrate such a business milestone with the people who made it possible, and with those waiting for them at home every evening?
Our answer has a name: Sofiland
Behind this project design lie months of hard work...
Here is the event planning timeline, to give you the full picture!
The concept: an experiential world to share
Core company values are best shared beyond the workplace.
Sixty years of history could have simply become an exhibition, a commemorative video, or a speech from the stage. Instead, we envisioned an experiential theme park.
Sofiland is a pop-up tissue theme park born directly from the Sofidel universe, built to be explored, played in, and discovered. Featuring four themed areas and custom experiential attractions, it is an environment where paper ceases to be just a product and transforms into interactive set design and brand storytelling.
Five locations, one shared world
Bringing the celebration to the workplace, creating employee engagement for everyone.
We brought Sofiland across five corporate locations of the group with the exact same spirit and brand identity, giving everyone the feeling of entering a special destination just steps away from their desk.
Behind the scenes was the complete end-to-end event management, from initial creative concept design to event production and integrated corporate communication. Front and center were the people. And that is exactly where we wanted to go.
L’employer branding, through people
A genuine sense of belonging is also built by sharing happy moments.
A corporate Family Day is a powerful opportunity to bring people closer to the company in an authentic way, transcending job titles and everyday routines. Linking it to the 60th anniversary milestone amplified this impact: it was not just about marking an occasion, but actively sharing it with the daily contributors to the group’s success and the loved ones who stand beside them.
Through interactive games, themed attractions, and engaging activities, Sofiland transformed standard internal events into an authentic participatory employee experience, where corporate identity naturally aligned with personal and family life.
The result: over 2,000 corporate guests engaged across five company sites, celebrating Sofidel’s 60th anniversary through dedicated moments of connection, entertainment, and shared memories.
Because an anniversary tells a company’s past. But it is only when that history becomes a shared brand experience that it turns into a lasting collective memory.
