We had the pleasure of redesigning and designing the institutional website of the historic Pisan pharmaceutical company: Laboratori Baldacci.
The goal: to develop a site that could convey the solidity of a long tradition and, at the same time, the energy of continuous innovation.
The starting situation was not the most promising: The site lacked stylistic coherence and was dispersive both in its structure and in the organization of information. The sections did not follow a clear hierarchy, and the central message — a solid and innovative reality in the pharmaceutical sector — struggled to emerge strongly.
Our objective was clear from the outset: to design a platform that would eliminate ambiguities, make navigation intuitive, and offer clear, elegant, and credible visual and textual communication, in line with the image of excellence that Laboratori Baldacci deserves to convey.
Defining the style and ToV
We envisioned an elegant, clean, and functional site, where every detail speaks of precision and reliability. The light and reassuring tones, inspired by the world of health, alternate with a simple and intuitive layout, designed to put the user at the center and offer a fluid browsing experience. We started from the specific needs of the client and translated them into a clear and responsive structure, perfectly usable from any device, also working on SEO optimization to give the site the visibility it deserves.
The timeline of Laboratori Baldacci’s history
The “About us” section is always special, especially when there is a rich history to tell. This is where the most authentic connection with website visitors is built.
For Laboratori Baldacci, we wanted something that went beyond the usual formats. We told their story as a journey: from the origins to today, highlighting the most significant moments and the milestones achieved. We focused on a warm and human writing style, capable of conveying the passion that drives their work every day. To complete everything, curated images and a timeline that immediately conveys the sense of growth and continuity.
We brought science online with a website that knows how to tell its story.
Going live
The production launch phase was managed with a rigorous and well-defined process. After completing the development, we started a series of in-depth tests on all major browsers and devices to ensure maximum compatibility. Checks were carried out on loading times, the performance of the various interactive elements, and the integrity of the uploaded content. Once this phase was completed, we planned the online release of the site in a well-defined time window, minimizing the risks of downtime. After deployment, we carried out post-launch monitoring to identify and resolve any critical issues in real-time.
The final result is a completely renovated, stable, and optimized website, ready to offer users an intuitive browsing experience and to affirm Laboratori Baldacci’s digital presence in the pharmaceutical sector.
