It goes like this: you think... “let’s write the next edition of MENTINE next week,” and meanwhile, three months pass—and so much happens.

Sunscreen, notes for boredom protection: each has its own task to make the holidays a truly pleasant and, in its own way, useful time. The book-to-read-under-the-beach-umbrella predictions, while sipping a mojito in Rangiroa or at the local Lido Luigi, have…

There is a lot of talk about Artificial Intelligence, a novelty that has quickly become a "non-novelty" filling the Linkedin walls (but not only) of those involved in communication. The debate is composed of several hot topics: from ethics to…

Colors are a fundamental tool in visual communication and can have a strong impact on how people perceive the message. Using colors effectively can help you convey your message more clearly and engagingly. Which color to choose to best present…

Who's doing the presentation for the convention? Or even better, who's doing ALL the presentations for the convention? If at least once in your life you've happened to hear this question and (even worse) if the answer to this question…

These days, the realm of social media is buzzing about one thing: Norway says no to retouched photos, deemed responsible for beauty standards that severely test the self-esteem and health of young boys and girls. The Scandinavian parliament wants to…

Influencer Marketing is an increasingly central marketing lever for companies. Let's clarify and try to understand why it's important to do it seriously and professionally.   INFLUENCER: a term used in marketing to indicate people who have a decisive weight…

Not that the Old Lady's brand lacked charm, but to conquer global markets, something new was needed. The Juventus rebranding is another one of those stories that demonstrate how a new image is fundamental to keep up with the times…

Walking down the street, I absentmindedly notice a lady with a beautiful bag studded with Gs. In an instant, I recognize the brand, but it immediately comes to mind how, in reality, the idea of Gucci in my head is…