Opening up to the online market with the launch of an e-commerce that would break down territorial barriers to bring its products to the attention of the entire national market
To launch Bottega Etrusca’s new online sales channel, we started by defining the target and brand values, with which we built the digital identity in line with the positioning that the local business has built and maintained over the years.
Once the tone of voice, positioning, and our recipient were defined, we developed a multi-platform strategy to cover all digital channels.
We brought a craft workshop into the digital world, with style.
