A new institutional image
Mondialcarta S.p.A. has been specializing in paper production using recycled materials for over thirty years. An internationally recognized company, Mondialcarta chose Mentarossa for the redesign of its website, with a new graphic concept and SEO-focused content revision.
Every time we approach the redesign of a website, the path we take is different. It changes depending on the objective to be achieved through the reorganization of the company’s digital image. With Mondialcarta, the journey began by identifying a stylistic moodboard that fully represented them. We chose the colors of the product they have been making for over 30 years and highlighted it in every form.
What better tool to tell the story of the cardboard production process than a video that shows it? We chose to tell the “behind the scenes” with a descriptive video, and with the help of a drone, it gave us the chance to have a global view.
We opted for a minimalist informational structure that could adapt to all the informational needs of different stakeholders.
We made a paper mill speak with a clear voice and modern vision.
