Chiara Voliani and her sculptural jewelry
An artist, a jewelry creator, and a very precise idea on how to make them known worldwide. Exclusivity and connections.
Chiara Voliani personally creates her sculpture jewelry and travels the world showcasing them during exhibitions in unique locations, private events, or vernissages within stores that embrace her philosophy and mood.
After several long conversations in which we tried to understand the essence of her personality and the objectives of her business, we decided to embark with Chiara and for Chiara on a path to build her digital identity.
Our journey with her began in 2019 when the idea was still in the testing phase.
The project path
- Logo and claim study: we chose to use her signature, and her initials became the pictogram that she now also features on her sculptures.
- Color palette study: black and white. Minimal, elegant, essential, decisive.
- Website design and definition of the online content strategy.
- Study of the tone of voice and hashtags: to curate the digital presence of a public figure, interpretation is necessary.
We worked on personal branding as if it were a jewel: attention to detail, artisanal vision, recognizable aesthetics.
How did we combine exclusivity with connections?
Digital PR and storytelling with the aim of informing, intriguing, and introducing the world of Chiara Voliani and her sculpture jewelry without ever a direct reference or invitation to purchase.
Together, we identified personalities, places, and situations that could inspire her, and we had her tell their stories. This led to a beautiful column of tales of excellence, stories of women, and special projects that were the occasion to create meetings, opportunities, and events.
On social media, we chose the path of truth. Only Chiara Voliani as the testimonial of her creations.
A strategy that received immediate approval and saw her grow significantly in digital notoriety.
The numbers
Today, Chiara Voliani’s Instagram profile has more than 164,000 followers.
Her newsletter, within a year, reached over 2,000 subscribers without any sponsorship, and her jewelry is requested throughout Europe.
Chiara Voliani reconfirms her collaboration with Mentarossa for 2024 as a strategic communication partner.
