M.A.I.O.R.: ideas in motion, projects on the move
M.A.I.O.R. means optimization, software solution development, and operations research to help public transport companies and airlines optimize and better manage resource planning.
With over 30 years of experience and offices across the globe, MAIOR turned to Mentarossa to “optimize” — a term the Lucca-based company knows well — its communication, starting from the definition of its corporate identity, to a stronger and more effective online presence and active participation in industry events.
Graphic support, event management, engagement strategies
The collaboration reshaped and improved the foundations of the Tuscan company, thanks to logo design work and graphic support in defining a new brand identity. This included creating printed materials (business cards, product brochures) and digital assets (newsletters, project presentations).
We redesigned the digital image and brought it to life at events.
The graphic design extended to MAIOR’s social channels and enhanced the company’s presence at major international events, most notably the 2022 User Meeting. On this occasion, Mentarossa developed the concept (“Intersections create opportunities”) and handled the setup (graphic design for the booth, gadget production, engaging activities).
The creation of motion graphic videos, mostly related to product presentations, also contributed to building a recognizable brand identity destined to last over time.
