The napkins that make your party special.
Every time we approach the creation of a creative idea for a product launch, we always ask ourselves the same question: who are we talking to?
This time, the answer to this question helped us find the idea.
The target: moms and soon-to-be moms, today’s moms are busy, working, young, modern, in one word: SMART.
These are today’s moms or women who will soon be mothers, and despite their busy daily lives, they don’t want to give up anything, especially organizing a party for their child or a fun baby shower.
To make organizing the perfect party easier, these moms need an exceptional partner: Happy Life Party Children.
Thus, our digital communication campaign in support of the new line of napkins from Nicky’s Happy Life line, with thematic patterns perfect for parties, baby showers, and children’s birthdays, took shape.
A digital activation to launch the product with lightness and style.
We organized a dedicated photo shooting session with cakes, cupcakes, balloons, and colorful tablecloths, and we had so much fun!
In 3 months of social media campaign, we reached nearly 784,000 people, generating over 6.6 million impressions, more than 20,000 clicks on the link, and over 40,000 interactions with the page.
