Reorganizing the online communication of the largest dermatological and cosmetic surgery center in Tuscany
The Dermacademy Institute is the largest dermatological and aesthetic medicine center in Tuscany, as well as a point of reference for the treatment of vitiligo. To increase the online visibility of the facility and grow the number of information requests, we designed a cross-platform communication strategy that involved a complete website redesign, significant SEO activity for its positioning, and a structured presence on social media channels.
How to increase contact requests while maintaining an informative communication tone and a premium positioning?
A website redesign, a tone of voice that communicated the brand’s values and conveyed its competitive advantage. With a brand awareness campaign, we worked on the recognition of the brand and its strengths. We then designed lead acquisition campaigns, delving into the individual areas of intervention and providing useful information to the interested public.
In 4 months, we received over 500 contact requests and generated a traffic increase of over 200%.
To maximize information requests, we worked on a user experience that guaranteed conversion optimization. With a clear, easy-to-navigate website rich in contact points with the user, the number of information requests grew significantly. With SEO and link building, we achieved first-page positioning for the main search keywords in the sector and an increase in incoming organic traffic to the site.
We rebuilt the visual and digital identity of a beauty institution, to make it current without losing authority.
Analysis and reorganization of information
A careful analysis of the Dermacademy Institute’s online presence allowed us to define the essential information from which we created the new content.
Definition of a new site structure
To facilitate the work of positioning on Google, we defined a new and clearer information structure.
Analysis of industry keywords
To produce content capable of helping the new site position itself among the top Google results, we defined the most suitable keywords.
Creation of SEO-oriented content
All content was written according to the latest SEO guidelines and designed to encourage users visiting the site to send questions or requests through the dedicated forms.
The Dermacademy Institute blog
We integrated a space into the institutional website designed to host industry news and informative content with the aim of improving the site’s visibility, providing vertical insights on topics of interest, communicating institute news, and giving visibility to the entire team of professionals.
