Sustainability is a serious matter, yet very often it is considered only as a duty that companies must fulfill due to legal obligations or to "refresh" their brand image. Instead, it is much more than that. The commitment to sustainability…
There is a lot of talk about Artificial Intelligence, a novelty that has quickly become a "non-novelty" filling the Linkedin walls (but not only) of those involved in communication. The debate is composed of several hot topics: from ethics to…
“It was a sad day, full of deadlines to meet, one of those days when the light at the end of the tunnel is called “task closed”. On that very day, between an editorial plan and a visual to create,…
Colors are a fundamental tool in visual communication and can have a strong impact on how people perceive the message. Using colors effectively can help you convey your message more clearly and engagingly. Which color to choose to best present…
Who's doing the presentation for the convention? Or even better, who's doing ALL the presentations for the convention? If at least once in your life you've happened to hear this question and (even worse) if the answer to this question…
Athletes, movie stars, boxers, young TikTokers, the campaign launched by Hugo Boss is one of the most impressive rebranding efforts in marketing history. Until recently, talking about rebranding meant delving into aspects of communication limited to the graphic or chromatic…
These days, the realm of social media is buzzing about one thing: Norway says no to retouched photos, deemed responsible for beauty standards that severely test the self-esteem and health of young boys and girls. The Scandinavian parliament wants to…
Influencer Marketing is an increasingly central marketing lever for companies. Let's clarify and try to understand why it's important to do it seriously and professionally. INFLUENCER: a term used in marketing to indicate people who have a decisive weight…
Not that the Old Lady's brand lacked charm, but to conquer global markets, something new was needed. The Juventus rebranding is another one of those stories that demonstrate how a new image is fundamental to keep up with the times…
Walking down the street, I absentmindedly notice a lady with a beautiful bag studded with Gs. In an instant, I recognize the brand, but it immediately comes to mind how, in reality, the idea of Gucci in my head is…
