It is not just a glance. It is not just a festival. It is pride. It is belonging.
With “Sentirsi Parte” (Feeling Part of It), the Municipality of Pisa transforms the city into a living, accessible, and immersive narrative. The campaign we developed is not just something to look at, but an experience to step into, where citizens and visitors become active participants in the traditions of Giugno Pisano, rather than mere spectators.
What We Did
Key visual and campaign identity
We designed the key visual for “Sentirsi Parte,” tailoring it for city billboards, informative brochures, and social media content. The red drape became the visual thread, evoking the flags, the historical costumes, the tension of the Gioco del Ponte, and the warmth of the Luminara. This is why it features across every touchpoint, from street posters to social media feeds.
Local distribution
Event programs and display stands were distributed extensively throughout Pisa and its coastline, directly to local businesses. This grass-roots activation brought the campaign out of institutional channels and straight into the daily life of the city.
Physical Installations: Cubes and spheres
We installed two exhibition cubes at strategic spots in the historic center, designed to blend seamlessly with the urban landscape. Inside, exhibition panels trace the history of the Giugno Pisano traditions, inviting passersby to physically immerse themselves in the story. To complete the experience, three aesthetic spheres were placed at key city hubs, extending the campaign’s visual language into the urban space and guiding visitors from one installation to the next. These installations do not just inform, they engage, evoke emotion, and make every spectator feel part of history.
share
