Paper with a story to tell
A new, colorful product with a delicate touch, destined for the most demanding customers: children.
The launch of Nicky Kids toilet paper, commissioned by Sofidel, had to be much more than just a product launch; it had to engage and entertain children and their parents in a creative and original way. What better engagement than stories to collect, color, and listen to?
Cartastories for little big dreams: we colored the paper with imagination.
What did we do? A storytelling, many applications
The decorative elements on Nicky Kids served as the inspiration and creative engine. There are four patterns, each capable of telling a different, always surprising and colorful world. From these patterns, the four Cartastories of Nicky Kids were born.
They are short stories, about 4 minutes long, capable of animating the characters in the tales and entertaining the little ones during their bathroom time or, why not, throughout the day.
Each Nicky Kids package on the shelves contained a postcard with a Cartastory to collect and color. But that’s not all. All the postcards featured a QR code that led to a landing page and audio versions of the stories.
