A new interface, consistent with the brand’s image
Nicky, a tissue brand with a wide range of products – toilet paper, paper towels, napkins… – and present in the Italian, Spanish, English, Irish, and American markets, turned to Mentarossa for a website restyle. A revolution, primarily stylistic, aimed at aligning the online image with the one present on the shelf products and social media.
New image, but not only. Nicky products tell their story in the first person, highlighting their features through storytelling consistent with what has been done on social platforms.
Many product lines, each with a dedicated page, strongly characterized by a specific color palette.
A digital experience where the brand’s architecture guides the design
An immersive experience in the Nicky product universe, enriched with animations and microinteractions.
The interface is optimized for both desktop and mobile devices, ensuring a functional and seamless browsing experience.
A practical, useful, easy-to-navigate website. In one word, “smart”, like Nicky
The brand’s tagline, “Smart Paper,” is conveyed even in the site’s navigation: all the information the user needs, visible and straightforward. The user can find the product they are looking for by selecting their specific usage needs within the revamped category pages.
