Sustainability is a serious matter, yet very often it is considered only as a duty that companies must fulfill due to legal obligations or to “refresh” their brand image. Instead, it is much more than that.
The commitment to sustainability by small and medium-sized enterprises in any sector can be enhanced and communicated through creative projects, shared growth paths, and storytelling that can narrate a world as fascinating as it is complex.
From this perspective, sustainability would no longer be a cost, but rather an investment capable of bringing numerous advantages to one’s business. It now constitutes, and even more so in the future, a decisive purchasing driver for all those consumers, and there are many, who are particularly sensitive to this issue. The latest national lifestyle survey promoted by LifeGate underlines these statements: a good 72% of Italians care about the issue of sustainability.
Mentarossa has been working with sustainability communication for several years now and has always felt the need to enrich its know-how on the subject in order to offer companies increasingly integrated, competent, and qualified support on the topic. This is how the partnership with Ergo was born.
Ergo srl is the Spin-off of the Sant’Anna School of Advanced Studies in Pisa, which offers consulting for sustainability management and supports organizations in measuring their performance.
With Ergo srl, we at Mentarossa share passion, attention to detail, vision, and a desire for growth to achieve ambitious goals.
The signed partnership aims to give value to the theme of sustainability, communicate with greater awareness, and create opportunities for growth and improvement for client companies by offering consulting on qualified interdisciplinary services regarding the complex issues related to sustainability and, in parallel, offer integrated consulting on communication topics.
Tools and strategies for communicating sustainability
From the website, through the lead magnet and inbound marketing, up to the communication of the sustainability report, there are several ways in which Mentarossa will support the work of Ergo srl.
For example, one of the questions often asked of our team is: how can a sustainability report be communicated, bringing value to the company that decides to promote it?
A sustainability report allows companies to describe in detail the environmental impacts and social actions undertaken. Although this must be drawn up in compliance with certain standards (Global Reporting Initiative), there are creative spaces in which it is possible to move, thanks to which numerous advantages can be gained, such as: improving brand awareness, active participation of stakeholders, and making the company’s operations transparent.
Specific certification paths can also contribute to adding value to a company’s work. Thanks to the numerous existing certifications, it is possible to create a solid relationship of trust with one’s target audience and become credible in the narrative of values and principles.
See you at We Make Future 2023!
Strengthened by a partnership that from the beginning is yielding the desired results, Mentarossa and Ergo srl will be present at the WMF in Rimini from June 15th to 17th with their own stand in hall C1 – 59.
The initiative put in place will not only be about presence and promotion of the respective companies, but rather constitutes a synergy that concretely wishes to promote the value of correct communication on the topic of sustainability.
In short, to get to know us and to start communicating sustainability in the right way, all you have to do is come and visit us at our stand! We are waiting for you.
share
