The Tuscan Worm Farming Center is a company specialized in the production of high-quality worm humus, intended for both the B2B market and the professional agricultural sector. We have been collaborating with CLT since 2018, and this has allowed us to consolidate our knowledge of a rapidly expanding and growing company and to intervene substantially and deeply in 2024 with a redefinition of the communication strategy aimed at strengthening its digital identity and building a stronger positioning in the B2B segment.
An institutional website and an e-commerce
In addition to the website, the client wanted a tool that would also be a showcase for their products, therefore a functional and well-integrated e-commerce. The project did not stop there: it was necessary to rethink the coordinated image, build a coherent communication strategy, and curate an effective social media presence, with particular attention to LinkedIn, a key channel for the target market.
Redefinition of the coordinated image and website production
The redefinition of the coordinated image was the starting point: we worked on a modern and professional visual identity, capable of reflecting the client’s commitment to innovation and sustainability. For the website, we designed an intuitive, elegant, and functional platform, with an integrated e-commerce section to offer a simple and fast shopping experience. Every detail was taken care of to ensure smooth navigation and enhance the product: from the information architecture to SEO optimization to improve positioning on search engines.
Communication strategy and presence on LinkedIn
The communication strategy followed a structured and multi-channel approach. After an analysis of the market and competitors, we developed an editorial plan focused on creating valuable content for the B2B target. LinkedIn became the fulcrum of the company’s digital presence, thanks to the regular publication of posts that describe the product, production processes, and the concrete benefits of worm humus for agriculture. Each piece of content was conceived to strengthen the brand’s credibility and build a professional community attentive to the themes of sustainability and the circular economy.
Production of photos and video interviews
To best tell the story of the Tuscan Worm Farming Center and its values, we also took care of the production of multimedia content: high-quality photos and video interviews that closely show the production processes and the team that works with passion and competence every day.
This content not only enriches the website and social channels but also creates a more direct and human connection with the public, improving engagement and strengthening the company’s positioning in the sector. Each photo and video has been designed to communicate professionalism, transparency, and attention to the environment, distinctive elements of the brand.
We did B2B communication for those who work underground.
Results
Thanks to coordinated work and attention to every aspect of the project, the Tuscan Worm Farming Center now has a renewed and coherent digital presence, capable of concretely supporting the growth of the B2B business and expanding its network of professional contacts. A project that allowed us to combine creativity and strategy with the aim of creating real value for the client.
