How can an e-commerce that sells plants online transform into a style choice and triple sales in 12 months?
In a market full of similar offers, it is necessary to stand out, to be chosen, and above all, to be chosen again. We chose to take the longer route by designing an integrated communication strategy for Lezio that starts with the study of the target audience and the tone of voice.
A new claim, a new more urban and younger image that speaks of the company’s values and gets chosen for what it represents.
We planted an e-commerce where every leaf speaks of the brand, studied and redefined the digital strategy.
