{"id":7412,"date":"2026-11-11T14:38:20","date_gmt":"2026-11-11T13:38:20","guid":{"rendered":"https:\/\/www.mentarossa.it\/?p=7412"},"modified":"2026-11-11T15:04:28","modified_gmt":"2026-11-11T14:04:28","slug":"corporate-event-video-opener-storytelling","status":"publish","type":"post","link":"https:\/\/www.mentarossa.it\/en\/corporate-event-video-opener-storytelling\/","title":{"rendered":"Not just a souvenire: why event videos need to come first"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column]<style>.vcex-heading.vcex_6af4fbcd42999{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_6af4fbcd42999\"><span class=\"vcex-heading-inner wpex-inline-block\">Video as a souvenire<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p dir=\"ltr\" data-path-to-node=\"2\">For years, <strong>video<\/strong> has played a very specific and somewhat thankless role in events:<strong> arriving after the fact<\/strong>. The lights go down, the staging comes down, and someone edits a <strong>&#8220;best of&#8221; reel<\/strong> of the evening. Useful, certainly. But it remains the memory of an experience, not the experience itself.<\/p>\n<p dir=\"ltr\" data-path-to-node=\"3\">At Mentarossa, we focus on 360-degree communication, so when <strong>we design an event<\/strong>, a video is almost always requested. And almost always, at least initially, it is envisioned as an objective reportage: the camera acting as a neutral witness documenting who attended, what was said, and how beautiful the venue looked.<\/p>\n<p dir=\"ltr\" data-path-to-node=\"4\">The truth is, <strong>neutrality<\/strong> does not exist in communication. Every frame is a choice; <strong>every cut is a point of view<\/strong>. Treating video like meeting minutes means giving up the most powerful tool we have to achieve what an event is actually supposed to do: <strong>evoke emotion even before delivering information<\/strong>.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column]<style>.vcex-heading.vcex_6af4fbcd43806{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_6af4fbcd43806\"><span class=\"vcex-heading-inner wpex-inline-block\">When video comes first<\/span><\/h2>[vc_empty_space height=&#8221;15px&#8221;]<figure class=\"vcex-image vcex-module\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"1200\" height=\"500\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/11\/Quando-il-video-arriva-prima-dellevento.gif\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><\/div><\/figure>[vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p class=\"first-token\" dir=\"ltr\" data-path-to-node=\"0\"><span class=\"\">That is why,<\/span> at Mentarossa, we don&#8217;t wait for clients to ask for a video. We <b data-path-to-node=\"0\" data-index-in-node=\"77\">propose it ourselves<\/b>, and we <b data-path-to-node=\"0\" data-index-in-node=\"106\">put it right at the beginning<\/b>. Not as an optional add-on if budget permits, but as an <b data-path-to-node=\"0\" data-index-in-node=\"192\">essential element<\/b>: the single best tool to <b data-path-to-node=\"0\" data-index-in-node=\"235\">set the stage<\/b>.<\/p>\n<p dir=\"ltr\" data-path-to-node=\"1\">The reason is simple: Mentarossa <b data-path-to-node=\"1\" data-index-in-node=\"33\">writes stories<\/b>. And stories are best told when they can be <b data-path-to-node=\"1\" data-index-in-node=\"92\">felt, heard, and seen<\/b>. A slide informs, a speech explains, but a video <b data-path-to-node=\"1\" data-index-in-node=\"163\">pulls people directly into the narrative<\/b>. It works on <b data-path-to-node=\"1\" data-index-in-node=\"217\">multiple sensory levels<\/b> simultaneously: imagery, rhythm, music, voice, silence, reaching the <b data-path-to-node=\"1\" data-index-in-node=\"310\">heart before the mind<\/b>. Messages that pass through the heart are the ones that <b data-path-to-node=\"1\" data-index-in-node=\"388\">stick<\/b>.<\/p>\n<p dir=\"ltr\" data-path-to-node=\"2\">Proposing it first, however, <b data-path-to-node=\"2\" data-index-in-node=\"29\">doubles the responsibility<\/b>. Every Mentarossa event stems from a <b data-path-to-node=\"2\" data-index-in-node=\"93\">clear message<\/b>: a story, a value, an impression the brand wants to leave with its audience. The video cannot simply mirror what is already being said. It must be a <b data-path-to-node=\"2\" data-index-in-node=\"256\">story within the story<\/b>: choosing one core aspect of the evening and <b data-path-to-node=\"2\" data-index-in-node=\"324\">amplifying it<\/b>, giving it a shape that words from the stage alone cannot achieve.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column]<style>.vcex-heading.vcex_6af4fbcd460cd{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_6af4fbcd460cd\"><span class=\"vcex-heading-inner wpex-inline-block\">Opening with a statement of intent<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p class=\"first-token\" dir=\"ltr\" data-path-to-node=\"0\"><span class=\"\">Every event has a defining window:<\/span> <b data-path-to-node=\"0\" data-index-in-node=\"35\">the first few minutes<\/b>. The audience arrives distracted, phones in hand, minds still back at the office. Whoever steps onto the stage at that moment faces an uphill battle against <b data-path-to-node=\"0\" data-index-in-node=\"214\">scattered attention<\/b>. A video faces no such friction: the house lights dim, the sound kicks in, and <b data-path-to-node=\"0\" data-index-in-node=\"313\">the room aligns<\/b>.<\/p>\n<p dir=\"ltr\" data-path-to-node=\"1\">Technically and strategically, an opening manifesto video achieves three things no speaker can accomplish alone:<\/p>\n<ul dir=\"ltr\" data-path-to-node=\"2\">\n<li>\n<p dir=\"ltr\" data-path-to-node=\"2,0,0\"><b data-path-to-node=\"2,0,0\" data-index-in-node=\"0\">It creates a threshold.<\/b> The darkened room and immersive audio mark the transition from before to during. It acts as an <b data-path-to-node=\"2,0,0\" data-index-in-node=\"119\">entrance ritual<\/b>, and rituals work: they signal to attendees that from this moment on, they are <b data-path-to-node=\"2,0,0\" data-index-in-node=\"214\">fully inside the experience<\/b>.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\" data-path-to-node=\"2,1,0\"><b data-path-to-node=\"2,1,0\" data-index-in-node=\"0\">It sets the lens.<\/b> A statement of intent shows the audience exactly how to interpret everything that follows. Every keynote, every panel, even the cocktail hour will be viewed <b data-path-to-node=\"2,1,0\" data-index-in-node=\"175\">through the lens of that opening promise<\/b>. The sooner the content begins, the sooner that frame needs to be set.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\" data-path-to-node=\"2,2,0\"><b data-path-to-node=\"2,2,0\" data-index-in-node=\"0\">It controls the narrative.<\/b> It is the single moment of the event where <b data-path-to-node=\"2,2,0\" data-index-in-node=\"70\">nothing is left to chance<\/b>: script, pacing, rhythm, and tone are pre-crafted and calibrated down to the second. A speaker might get nervous, skip a key point, or run over time. A video delivers the <b data-path-to-node=\"2,2,0\" data-index-in-node=\"267\">exact intended message<\/b>, every single time.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" data-path-to-node=\"3\">Beyond that lies a less quantifiable yet decisive effect: an opening video <b data-path-to-node=\"3\" data-index-in-node=\"75\">raises the emotional temperature<\/b> of the room. The speakers who follow don&#8217;t have to win over an audience from scratch; they step onto a stage where people are already <b data-path-to-node=\"3\" data-index-in-node=\"242\">engaged and receptive<\/b>.<\/p>\n<p dir=\"ltr\" data-path-to-node=\"4\">Moreover, that video doesn&#8217;t end with the event. It becomes an <b data-path-to-node=\"4\" data-index-in-node=\"63\">enduring asset<\/b> for social media, company websites, and commercial pitches, continuing to work long after the venue lights have turned off.<\/p>\n<p dir=\"ltr\" data-path-to-node=\"5\">There are two strict conditions, however:<\/p>\n<ol dir=\"ltr\" start=\"1\" data-path-to-node=\"6\">\n<li>\n<p dir=\"ltr\" data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">It must be concise.<\/b> A manifesto that runs ten minutes is a documentary.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\" data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">It must be authentic.<\/b> No generic corporate jargon, no stock footage that audiences have seen dozens of times before. A room will forgive a simple video; <b data-path-to-node=\"6,1,0\" data-index-in-node=\"153\">it will not forgive a fake one<\/b>.<\/p>\n<\/li>\n<\/ol>\n[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_single_image image=&#8221;7401&#8243; css=&#8221;&#8221;][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column]<style>.vcex-heading.vcex_6af4fbcd468a6{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_6af4fbcd468a6\"><span class=\"vcex-heading-inner wpex-inline-block\">Three events, three roles for video<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243; color=&#8221;#d2de00&#8243;]<em>There is no single formula for making video hero. Three recent projects illustrate this.<\/em>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; visibility=&#8221;visible-desktop&#8221; el_id=&#8221;desk&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">AlumierMD Italy: setting the foundation<\/span><\/h3>[vc_column_text css=&#8221;&#8221;]<span class=\"\">For the Italian market launch of AlumierMD,<\/span> a professional medical skincare brand, we created <b data-path-to-node=\"0\" data-index-in-node=\"94\">&#8220;The Real Way to Glow Up&#8221;<\/b>, a day of open dialogue between doctors and the public on skin health. <b data-path-to-node=\"0\" data-index-in-node=\"191\">Before diving into the science, we started with visuals.<\/b> A handful of carefully curated frames illustrated the daily oxidative stress on skin far better than ten slides ever could. The video established the <b data-path-to-node=\"0\" data-index-in-node=\"398\">common ground<\/b> necessary for the <b data-path-to-node=\"0\" data-index-in-node=\"430\">conversation to thrive<\/b>.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/youtube.com\/shorts\/BPloQZ_JW0k&#8221; el_width=&#8221;50&#8243; el_aspect=&#8221;916&#8243; align=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_id=&#8221;mob&#8221; visibility=&#8221;hidden-desktop&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">AlumierMD Italy: setting the foundation<\/span><\/h3>[vc_column_text css=&#8221;&#8221;]<span class=\"\">For the Italian market launch of AlumierMD,<\/span> a professional medical skincare brand, we created <b data-path-to-node=\"0\" data-index-in-node=\"94\">&#8220;The Real Way to Glow Up&#8221;<\/b>, a day of open dialogue between doctors and the public on skin health. <b data-path-to-node=\"0\" data-index-in-node=\"191\">Before diving into the science, we started with visuals.<\/b> A handful of carefully curated frames illustrated the daily oxidative stress on skin far better than ten slides ever could. The video established the <b data-path-to-node=\"0\" data-index-in-node=\"398\">common ground<\/b> necessary for the <b data-path-to-node=\"0\" data-index-in-node=\"430\">conversation to thrive<\/b>.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_video link=&#8221;https:\/\/youtube.com\/shorts\/BPloQZ_JW0k&#8221; el_width=&#8221;80&#8243; el_aspect=&#8221;916&#8243; align=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;60px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; visibility=&#8221;visible-desktop&#8221; el_id=&#8221;desk&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Coral: video as the native conterpiece<\/span><\/h3>[vc_column_text css=&#8221;&#8221;]When Coral, a Tuscan automotive workshop consortium we have partnered with for years, celebrated its 50th anniversary, the video could not be secondary. It became the <b data-path-to-node=\"0\" data-index-in-node=\"167\">narrative core<\/b>. We framed the story as a <b data-path-to-node=\"0\" data-index-in-node=\"208\">road trip through places and eras<\/b>, measuring milestones in kilometers and years. Fifty years of cooperative history and members translated into their <b data-path-to-node=\"0\" data-index-in-node=\"358\">native language: the open road<\/b>.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/lfN_AcAg-D8&#8243; el_width=&#8221;80&#8243; align=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_id=&#8221;mob&#8221; visibility=&#8221;hidden-desktop&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Coral: video as the native conterpiece<\/span><\/h3>[vc_column_text css=&#8221;&#8221;]When Coral, a Tuscan automotive workshop consortium we have partnered with for years, celebrated its 50th anniversary, the video could not be secondary. It became the <b data-path-to-node=\"0\" data-index-in-node=\"167\">narrative core<\/b>. We framed the story as a <b data-path-to-node=\"0\" data-index-in-node=\"208\">road trip through places and eras<\/b>, measuring milestones in kilometers and years. Fifty years of cooperative history and members translated into their <b data-path-to-node=\"0\" data-index-in-node=\"358\">native language: the open road<\/b>.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_video link=&#8221;https:\/\/youtu.be\/lfN_AcAg-D8&#8243; align=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;60px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Lungarini: giving voice to the irreplaceable<\/span><\/h3>[vc_column_text css=&#8221;&#8221;]\n<div class=\"container\">\n<div id=\"model-response-message-contentr_e8ff31652abfd29d\" class=\"markdown markdown-main-panel md-content enable-luminous-fast-follows enable-updated-hr-color\" dir=\"ltr\" aria-busy=\"false\" aria-live=\"polite\">\n<p dir=\"ltr\" data-path-to-node=\"0\">Lungarini, an insurance agency, partnered with us for an event centered on <b data-path-to-node=\"0\" data-index-in-node=\"75\">human capital<\/b>. The central theme was a question: in an era where artificial intelligence touches every sector, <b data-path-to-node=\"0\" data-index-in-node=\"186\">what makes humans irreplaceable?<\/b> We answered with a video. We began by drafting the voiceover script, a reflection on <b data-path-to-node=\"0\" data-index-in-node=\"304\">empathy and creativity<\/b>, and paired it with <b data-path-to-node=\"0\" data-index-in-node=\"347\">raw, candid, unvarnished imagery<\/b>. Screened in the room, it sparked immediate emotion and reflection. <b data-path-to-node=\"0\" data-index-in-node=\"448\">A video about humanity, crafted by humans<\/b>: an obvious concept, yet rare today.<\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column]<style>.vcex-heading.vcex_6af4fbcd4968f{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_6af4fbcd4968f\"><span class=\"vcex-heading-inner wpex-inline-block\">Documenting vs making things happen<\/span><\/h2>[vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<figure class=\"vcex-image vcex-module\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"1200\" height=\"480\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/11\/Cosa-deve-lasciare-un-video-ad-un-evento.gif\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><\/div><\/figure>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]\n<p class=\"first-token\" dir=\"ltr\" data-path-to-node=\"0\"><span class=\"\">At an event,<\/span> a video can do one of two things: document what happened, or <b data-path-to-node=\"0\" data-index-in-node=\"74\">make something happen<\/b>. The first is useful. <b data-path-to-node=\"0\" data-index-in-node=\"118\">The second is our job.<\/b><\/p>\n<p dir=\"ltr\" data-path-to-node=\"1\">That is why, when a client asks us for a video, our first question is never <i data-path-to-node=\"1\" data-index-in-node=\"76\">&#8220;What are we shooting?&#8221;<\/i> but rather <b data-path-to-node=\"1\" data-index-in-node=\"111\">&#8220;What feeling must we leave behind?&#8221;<\/b> Because for us, creativity is not ornamentation, <b data-path-to-node=\"1\" data-index-in-node=\"197\">it is a responsibility<\/b>. And true communication doesn&#8217;t just describe an experience: <b data-path-to-node=\"1\" data-index-in-node=\"281\">it creates it<\/b>.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;mtd85 mtm60&#8243;][vc_column][vc_column_text css=&#8221;&#8221; text_align=&#8221;center&#8221; color=&#8221;#000000&#8243; font_size=&#8221;16px&#8221; font_weight=&#8221;700&#8243;]share[\/vc_column_text]<style>.vcex-social-share.vcex_6af4fbcd4acb4 .vcex-social-share__buttons{gap:15px;}.vcex-social-share.vcex_6af4fbcd4acb4 .vcex-social-share__button{min-width:34px;min-height:34px;color:#ffffff;background:#000000;}.vcex-social-share.vcex_6af4fbcd4acb4 .vcex-social-share__button:hover{color:#ffffff;background:#000000;}<\/style>\n\t<div class=\"vcex-social-share vcex-module mtd20 mtm20 vcex_6af4fbcd4acb4\" data-target=\"_blank\" data-source=\"https%3A%2F%2Fwww.mentarossa.it%2Fen%2F\" data-url=\"https%3A%2F%2Fwww.mentarossa.it%2Fen%2Fcorporate-event-video-opener-storytelling%2F\" data-title=\"Not just a souvenire: why event videos need to come first\" data-summary=\"For%20years%2C%20video%20has%20played%20a%20very%20specific%20and%20somewhat%20thankless%20role%20in%20events%3A%20arriving%20after%20the%20fact.%20The%20lights%20go%20down%2C%20the%20staging%20comes%20down%2C%20and%20someone%20edits%20a\"><div class=\"vcex-social-share__buttons wpex-flex wpex-flex-wrap wpex-justify-center wpex-gap-5\"><button class=\"vcex-social-share__button vcex-social-share__button--facebook wpex-rounded-full wpex-facebook wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share on Facebook\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M512 256C512 114.6 397.4 0 256 0S0 114.6 0 256C0 376 82.7 476.8 194.2 504.5V334.2H141.4V256h52.8V222.3c0-87.1 39.4-127.5 125-127.5c16.2 0 44.2 3.2 55.7 6.4V172c-6-.6-16.5-1-29.6-1c-42 0-58.2 15.9-58.2 57.2V256h83.6l-14.4 78.2H287V510.1C413.8 494.8 512 386.9 512 256h0z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--linkedin wpex-rounded-full wpex-linkedin wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share on LinkedIn\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M100.3 448H7.4V148.9h92.9zM53.8 108.1C24.1 108.1 0 83.5 0 53.8a53.8 53.8 0 0 1 107.6 0c0 29.7-24.1 54.3-53.8 54.3zM447.9 448h-92.7V302.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V448h-92.8V148.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V448z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--x-twitter wpex-rounded-full wpex-x-twitter wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Post on X\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--whatsapp wpex-rounded-full wpex-whatsapp wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share via Whatsapp\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7 .9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"\/><\/svg><\/span><\/button><\/div><\/div>\n\n[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1742802776288{background-color: #A59CFF !important;}&#8221; el_class=&#8221;ptd60 ptm50 pbd70 pbm50 mtd60 mtm50&#8243;][vc_column][vc_column_text css=&#8221;&#8221; text_align=&#8221;center&#8221; color=&#8221;#ffffff&#8221;]\n<h4>a theme that we know well<\/h4>\n[\/vc_column_text]<div class=\"wpex-post-cards wpex-post-cards-template_406 mtd70 mtm50 wpex-relative\"><div class=\"wpex-post-cards-inner\"><\/div><\/div>[vc_row_inner el_class=&#8221;mtd60 mtm50&#8243;][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221; css=&#8221;&#8221; el_class=&#8221;br_desk&#8221;]\n<h3><span style=\"color: #ffffff;\">Giving your ideas a defined shape.<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;mtm30&#8243; width=&#8221;1\/3&#8243;][vc_column_text css_animation=&#8221;fadeInRight&#8221; css=&#8221;&#8221;]Every project stems from the fusion of specialized expertise, integrated communication designed to achieve ambitious goals.[\/vc_column_text]<style>.vcex-button.vcex_6af4fbcd4f9a7{border-radius:50px;background:#000000;color:#ffffff!important;padding-block:10px;padding-inline:30px;}.vcex-button.vcex_6af4fbcd4f9a7:hover{background:#00000070!important;color:#ffffff!important;}<\/style><a href=\"https:\/\/www.mentarossa.it\/cosa-facciamo\/\" class=\"vcex-button theme-button inline mtd20 mtm20  wpb_animate_when_almost_visible wpb_fadeInRight fadeInRight vcex_6af4fbcd4f9a7\"><span class=\"vcex-button-inner theme-button-inner wpex-flex wpex-flex-wrap wpex-items-center wpex-justify-center\">scopri i nostri progetti<\/span><\/a> [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;] For years, video has played a very specific and somewhat thankless role in events: arriving after the fact. The lights go down, the staging comes down, and someone edits a &#8220;best of&#8221; reel of the evening. Useful, certainly. But it remains the memory of an experience, not the&hellip;<\/p>\n","protected":false},"author":3,"featured_media":7399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[39],"tags":[],"post_series":[],"class_list":["post-7412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Event Videos: Why Use Them as an Opener<\/title>\n<meta name=\"description\" content=\"Discover why event video isn&#039;t just a recap, but a strategic opening tool to instantly capture attention and set the tone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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