{"id":6366,"date":"2026-07-16T14:18:07","date_gmt":"2026-07-16T12:18:07","guid":{"rendered":"https:\/\/www.mentarossa.it\/?p=6366"},"modified":"2026-07-17T12:18:02","modified_gmt":"2026-07-17T10:18:02","slug":"giugno-pisano-campaign-belonging","status":"publish","type":"post","link":"https:\/\/www.mentarossa.it\/en\/giugno-pisano-campaign-belonging\/","title":{"rendered":"GIUGNO PISANO \u2013 THE ART OF BELONGING"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-path-to-node=\"8\"><em>It is not just a glance. It is not just a festival. It is pride. It is belonging.<\/em><\/p>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-path-to-node=\"8\">With &#8220;Sentirsi Parte&#8221; (Feeling Part of It), the Municipality of Pisa transforms the city into a living, accessible, and immersive narrative. The campaign we developed is not just something to look at, but an experience to step into, where citizens and visitors become active participants in the traditions of <b data-path-to-node=\"5\" data-index-in-node=\"308\">Giugno Pisano<\/b>, rather than mere spectators.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_6a5ca9609acfd{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_6a5ca9609acfd\"><span class=\"vcex-heading-inner wpex-inline-block\">What We Did<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Key visual and campaign identity<\/span><\/h3>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-path-to-node=\"12\">We designed the key visual for &#8220;Sentirsi Parte,&#8221; tailoring it for city billboards, informative brochures, and social media content. The red drape became the visual thread, evoking the flags, the historical costumes, the tension of the <i data-path-to-node=\"7,0,0\" data-index-in-node=\"269\">Gioco del Ponte<\/i>, and the warmth of the <i data-path-to-node=\"7,0,0\" data-index-in-node=\"308\">Luminara<\/i>. This is why it features across every touchpoint, from street posters to social media feeds.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Local distribution<\/span><\/h3>[vc_column_text css=&#8221;.vc_custom_1784204199877{margin-top: 0px !important;}&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-path-to-node=\"19\">Event programs and display stands were distributed extensively throughout Pisa and its coastline, directly to local businesses. This grass-roots activation brought the campaign out of institutional channels and straight into the daily life of the city.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Physical Installations: Cubes and spheres<\/span><\/h3>[vc_column_text css=&#8221;.vc_custom_1784204225256{margin-top: 0px !important;}&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-path-to-node=\"24\">We installed two exhibition cubes at strategic spots in the historic center, designed to blend seamlessly with the urban landscape. Inside, exhibition panels trace the history of the <b data-path-to-node=\"7,2,0\" data-index-in-node=\"226\">Giugno Pisano<\/b> traditions, inviting passersby to physically immerse themselves in the story. To complete the experience, three aesthetic spheres were placed at key city hubs, extending the campaign\u2019s visual language into the urban space and guiding visitors from one installation to the next. These installations do not just inform, they engage, evoke emotion, and make every spectator feel part of history.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;mtd85 mtm60&#8243;][vc_column][vc_column_text css=&#8221;&#8221; text_align=&#8221;center&#8221; color=&#8221;#000000&#8243; font_size=&#8221;16px&#8221; font_weight=&#8221;700&#8243;]share[\/vc_column_text]<style>.vcex-social-share.vcex_6a5ca9609d2e5 .vcex-social-share__buttons{gap:15px;}.vcex-social-share.vcex_6a5ca9609d2e5 .vcex-social-share__button{min-width:34px;min-height:34px;color:#ffffff;background:#000000;}.vcex-social-share.vcex_6a5ca9609d2e5 .vcex-social-share__button:hover{color:#ffffff;background:#000000;}<\/style>\n\t<div class=\"vcex-social-share vcex-module mtd20 mtm20 vcex_6a5ca9609d2e5\" data-target=\"_blank\" data-source=\"https%3A%2F%2Fwww.mentarossa.it%2Fen%2F\" data-url=\"https%3A%2F%2Fwww.mentarossa.it%2Fen%2Fgiugno-pisano-campaign-belonging%2F\" data-title=\"GIUGNO PISANO \u2013 THE ART OF BELONGING\" data-summary=\"It%20is%20not%20just%20a%20glance.%20It%20is%20not%20just%20a%20festival.%20It%20is%20pride.%20It%20is%20belonging.\"><div class=\"vcex-social-share__buttons wpex-flex wpex-flex-wrap wpex-justify-center wpex-gap-5\"><button class=\"vcex-social-share__button vcex-social-share__button--facebook wpex-rounded-full wpex-facebook wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share on Facebook\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M512 256C512 114.6 397.4 0 256 0S0 114.6 0 256C0 376 82.7 476.8 194.2 504.5V334.2H141.4V256h52.8V222.3c0-87.1 39.4-127.5 125-127.5c16.2 0 44.2 3.2 55.7 6.4V172c-6-.6-16.5-1-29.6-1c-42 0-58.2 15.9-58.2 57.2V256h83.6l-14.4 78.2H287V510.1C413.8 494.8 512 386.9 512 256h0z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--linkedin wpex-rounded-full wpex-linkedin wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share on LinkedIn\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M100.3 448H7.4V148.9h92.9zM53.8 108.1C24.1 108.1 0 83.5 0 53.8a53.8 53.8 0 0 1 107.6 0c0 29.7-24.1 54.3-53.8 54.3zM447.9 448h-92.7V302.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V448h-92.8V148.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V448z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--x-twitter wpex-rounded-full wpex-x-twitter wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Post on X\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--whatsapp wpex-rounded-full wpex-whatsapp wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share via Whatsapp\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7 .9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"\/><\/svg><\/span><\/button><\/div><\/div>\n\n[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1742802776288{background-color: #A59CFF !important;}&#8221; el_class=&#8221;ptd60 ptm50 pbd70 pbm50 mtd60 mtm50&#8243;][vc_column][vc_column_text css=&#8221;&#8221; text_align=&#8221;center&#8221; color=&#8221;#ffffff&#8221;]\n<h4>a theme that we know well<\/h4>\n[\/vc_column_text]<div class=\"wpex-post-cards wpex-post-cards-template_406 mtd70 mtm50 wpex-relative\"><div class=\"wpex-post-cards-inner\"><\/div><\/div>[vc_row_inner el_class=&#8221;mtd60 mtm50&#8243;][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221; css=&#8221;&#8221; el_class=&#8221;br_desk&#8221;]\n<h3><span style=\"color: #ffffff;\">We give your ideas a very precise shape.<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;mtm30&#8243; width=&#8221;1\/3&#8243;][vc_column_text css_animation=&#8221;fadeInRight&#8221; css=&#8221;&#8221;]Every project stems from a combination of specific skills\u2014integrated communication to achieve ambitious goals.[\/vc_column_text]<style>.vcex-button.vcex_6a5ca960a2b12{border-radius:50px;background:#000000;color:#ffffff!important;padding-block:10px;padding-inline:30px;}.vcex-button.vcex_6a5ca960a2b12:hover{background:#00000070!important;color:#ffffff!important;}<\/style><a href=\"https:\/\/www.mentarossa.it\/cosa-facciamo\/\" class=\"vcex-button theme-button inline mtd20 mtm20  wpb_animate_when_almost_visible wpb_fadeInRight fadeInRight vcex_6a5ca960a2b12\"><span class=\"vcex-button-inner theme-button-inner wpex-flex wpex-flex-wrap wpex-items-center wpex-justify-center\">enjoy our projects<\/span><\/a> [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;] It is not just a glance. It is not just a festival. It is pride. It is belonging. [\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;] With &#8220;Sentirsi Parte&#8221; (Feeling Part of It), the Municipality of Pisa transforms the city into a living, accessible, and immersive narrative. The campaign we developed is&hellip;<\/p>\n","protected":false},"author":3,"featured_media":6362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[39],"tags":[],"post_series":[],"class_list":["post-6366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Giugno Pisano: &quot;Sentirsi Parte&quot; Campaign Case Study<\/title>\n<meta name=\"description\" content=\"Discover how we transformed Pisa&#039;s historic June festival with an immersive campaign: street installations, visual identity, and local engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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