{"id":6339,"date":"2026-07-17T12:16:23","date_gmt":"2026-07-17T10:16:23","guid":{"rendered":"https:\/\/www.mentarossa.it\/?p=6339"},"modified":"2026-07-17T12:17:12","modified_gmt":"2026-07-17T10:17:12","slug":"how-to-communicate-sustainability","status":"publish","type":"post","link":"https:\/\/www.mentarossa.it\/en\/how-to-communicate-sustainability\/","title":{"rendered":"How to communicate sustainability"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]How do you communicate sustainability? While there is no exact recipe, there are definitely a few key ingredients: the right tone of voice, honesty paired with realism, and building a narrative ecosystem that demonstrates a brand&#8217;s ongoing commitment to sustainable practices. Fortunately, more and more companies are choosing to invest in sustainability. However, to amplify its value and impact, this investment, driven by a growing awareness of environmental issues and the demand from a more conscious market, must be communicated the right way. This is where Menta Rossa comes in. Over the past few years, we have successfully partnered with brands and institutions to design and deliver impactful sustainability communication campaigns.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_6a5ca96094b7a{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_6a5ca96094b7a\"><span class=\"vcex-heading-inner wpex-inline-block\">How we use our key ingredients to build effective sustainability campaigns<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Tone of Voice<\/span><\/h3>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-path-to-node=\"11\">Communicating effectively means openly explaining why you started your journey and, above all, how you are making it happen. Breaking away from corporate jargon and adopting an accessible language transforms sustainability from an abstract concept into a tangible, shared value for all stakeholders.<\/p>\n<p data-path-to-node=\"12\">We put this into practice when designing the communication strategy for the <b data-path-to-node=\"12\" data-index-in-node=\"76\">Made Green in Italy Scheme<\/b>. On behalf of the <i data-path-to-node=\"12\" data-index-in-node=\"121\">Scuola Superiore Sant\u2019Anna<\/i>, we developed a digital communication campaign to simplify highly technical concepts, encouraging consumers to make more conscious, eco-friendly choices. The <i data-path-to-node=\"12\" data-index-in-node=\"306\">Made Green in Italy Scheme<\/i> was created to help consumers easily identify Italian products with high environmental quality, using a dedicated brand identity and the Product Environmental Footprint (PEF) methodology. How did we communicate it? Through a clean, two-dimensional, colorful, and highly engaging visual identity.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Building a narrative ecosystem<\/span><\/h3>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-path-to-node=\"11\">When we took over the marketing and communication for <b data-path-to-node=\"14\" data-index-in-node=\"54\">Domus Olea Toscana<\/b>&#8216;s e-commerce, we knew one thing for sure: we had to bring the brand&#8217;s soul to light by showcasing the premium quality of their raw materials, their deep connection to the land, and their commitment to sustainability. We succeeded in turning a simple &#8220;beauty product&#8221; into a value-driven choice for the consumer. By highlighting the brand&#8217;s consistency in adopting sustainable practices and supporting them with an ongoing, structured brand storytelling approach, we built a narrative ecosystem rooted in their core values. Above all, we successfully bridged beauty and sustainability, helping customers realize that choosing Domus Olea is an ethical choice, as much as an aesthetic one.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Honesty and realism<\/span><\/h3>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-path-to-node=\"16\">This is perhaps the most critical point: we must sometimes admit that immediate, 100% sustainability across every single area simply does not exist. Being honest means having the courage to show your limitations, the steps still to be taken, and the challenges ahead, which is the ultimate antidote to greenwashing.<\/p>\n<p data-path-to-node=\"17\">When we joined forces as a partner in the <b data-path-to-node=\"17\" data-index-in-node=\"42\">Ve-Nature<\/b> project, an initiative dedicated to researching and analyzing a sustainable marble supply chain, we knew we were tackling a highly sensitive topic. The key to our success? Sharing and educating on the results of the research journey in a precise, honest, and objective way to outline the actual state of the marble industry. How did we achieve this? By creating a custom visual identity and, most importantly, developing a clear, informative platform designed to report on the project&#8217;s progress with absolute transparency.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;mtd85 mtm60&#8243;][vc_column][vc_column_text css=&#8221;&#8221; text_align=&#8221;center&#8221; color=&#8221;#000000&#8243; font_size=&#8221;16px&#8221; font_weight=&#8221;700&#8243;]share[\/vc_column_text]<style>.vcex-social-share.vcex_6a5ca96097060 .vcex-social-share__buttons{gap:15px;}.vcex-social-share.vcex_6a5ca96097060 .vcex-social-share__button{min-width:34px;min-height:34px;color:#ffffff;background:#000000;}.vcex-social-share.vcex_6a5ca96097060 .vcex-social-share__button:hover{color:#ffffff;background:#000000;}<\/style>\n\t<div class=\"vcex-social-share vcex-module mtd20 mtm20 vcex_6a5ca96097060\" data-target=\"_blank\" data-source=\"https%3A%2F%2Fwww.mentarossa.it%2Fen%2F\" data-url=\"https%3A%2F%2Fwww.mentarossa.it%2Fen%2Fhow-to-communicate-sustainability%2F\" data-title=\"How to communicate sustainability\" data-summary=\"How%20do%20you%20communicate%20sustainability%3F%20While%20there%20is%20no%20exact%20recipe%2C%20there%20are%20definitely%20a%20few%20key%20ingredients%3A%20the%20right%20tone%20of%20voice%2C%20honesty%20paired%20with%20realism%2C%20and%20building%20a\"><div class=\"vcex-social-share__buttons wpex-flex wpex-flex-wrap wpex-justify-center wpex-gap-5\"><button class=\"vcex-social-share__button vcex-social-share__button--facebook wpex-rounded-full wpex-facebook wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share on Facebook\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M512 256C512 114.6 397.4 0 256 0S0 114.6 0 256C0 376 82.7 476.8 194.2 504.5V334.2H141.4V256h52.8V222.3c0-87.1 39.4-127.5 125-127.5c16.2 0 44.2 3.2 55.7 6.4V172c-6-.6-16.5-1-29.6-1c-42 0-58.2 15.9-58.2 57.2V256h83.6l-14.4 78.2H287V510.1C413.8 494.8 512 386.9 512 256h0z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--linkedin wpex-rounded-full wpex-linkedin wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share on LinkedIn\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M100.3 448H7.4V148.9h92.9zM53.8 108.1C24.1 108.1 0 83.5 0 53.8a53.8 53.8 0 0 1 107.6 0c0 29.7-24.1 54.3-53.8 54.3zM447.9 448h-92.7V302.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V448h-92.8V148.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V448z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--x-twitter wpex-rounded-full wpex-x-twitter wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Post on X\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--whatsapp wpex-rounded-full wpex-whatsapp wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share via Whatsapp\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7 .9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"\/><\/svg><\/span><\/button><\/div><\/div>\n\n[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1742802776288{background-color: #A59CFF !important;}&#8221; el_class=&#8221;ptd60 ptm50 pbd70 pbm50 mtd60 mtm50&#8243;][vc_column][vc_column_text css=&#8221;&#8221; text_align=&#8221;center&#8221; color=&#8221;#ffffff&#8221;]\n<h4>a topic we know well<\/h4>\n[\/vc_column_text]<div class=\"wpex-post-cards wpex-post-cards-template_406 mtd70 mtm50 wpex-relative\"><div class=\"wpex-post-cards-inner\"><\/div><\/div>[vc_row_inner el_class=&#8221;mtd60 mtm50&#8243;][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221; css=&#8221;&#8221; el_class=&#8221;br_desk&#8221;]\n<h3>We give your ideas<br \/>\na\u00a0well-defined shape.<\/h3>\n<h3><span style=\"color: #ffffff;\">\u00a0<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;mtm30&#8243; width=&#8221;1\/3&#8243;][vc_column_text css_animation=&#8221;fadeInRight&#8221; css=&#8221;&#8221;]Each project is born from the union of specific skills,\u00a0integrated communication to achieve ambitious goals.<\/p>\n[\/vc_column_text]<style>.vcex-button.vcex_6a5ca9609c88c{border-radius:50px;background:#000000;color:#ffffff!important;padding-block:10px;padding-inline:30px;}.vcex-button.vcex_6a5ca9609c88c:hover{background:#00000070!important;color:#ffffff!important;}<\/style><a href=\"https:\/\/www.mentarossa.it\/cosa-facciamo\/\" class=\"vcex-button theme-button inline mtd20 mtm20  wpb_animate_when_almost_visible wpb_fadeInRight fadeInRight vcex_6a5ca9609c88c\"><span class=\"vcex-button-inner theme-button-inner wpex-flex wpex-flex-wrap wpex-items-center wpex-justify-center\">enjoy our projects<\/span><\/a> [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]How do you communicate sustainability? While there is no exact recipe, there are definitely a few key ingredients: the right tone of voice, honesty paired with realism, and building a narrative ecosystem that demonstrates a brand&#8217;s ongoing commitment to sustainable practices. Fortunately, more and more companies are choosing to&hellip;<\/p>\n","protected":false},"author":3,"featured_media":6336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[],"post_series":[],"class_list":["post-6339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-en","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to communicate sustainability - Mentarossa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mentarossa.it\/en\/how-to-communicate-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to communicate sustainability - Mentarossa\" \/>\n<meta property=\"og:description\" content=\"[vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]How do you communicate sustainability? While there is no exact recipe, there are definitely a few key ingredients: the right tone of voice, honesty paired with realism, and building a narrative ecosystem that demonstrates a brand&#8217;s ongoing commitment to sustainable practices. 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