{"id":6266,"date":"2026-07-13T10:25:54","date_gmt":"2026-07-13T08:25:54","guid":{"rendered":"https:\/\/www.mentarossa.it\/?p=6266"},"modified":"2026-07-13T10:25:54","modified_gmt":"2026-07-13T08:25:54","slug":"notte-fluo-mabos-palestra","status":"publish","type":"post","link":"https:\/\/www.mentarossa.it\/en\/notte-fluo-mabos-palestra\/","title":{"rendered":"Mabo\u2019s &#8220;Notte Fluo&#8221;: back into a Powerful Brand Experience"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]You can easily recognize a well-crafted corporate event. It is never an isolated day detached from the company\u2019s history and values; instead, it speaks the brand\u2019s language, conveying a powerful message designed to leave a lasting impression and generate ongoing value.<\/p>\n<p><span style=\"font-weight: 400;\">With Mabo\u2019s and its signature <b data-path-to-node=\"5\" data-index-in-node=\"30\">Notte Fluo (Fluo Night)<\/b>, we had a head start. Over the last four years, we have managed the marketing strategy for this historic wellness center in Navacchio (Pisa), deploying an integrated strategy across all main business marketing channels. We began with the core concept close to Mabo\u2019s heart: <b data-path-to-node=\"5\" data-index-in-node=\"328\">&#8220;We are family&#8221;, <\/b>a tagline that speaks for itself. It represents a wellness center that builds genuine relationships, becoming a true cornerstone in its members&#8217; daily lives.<\/span><\/p>\n<p>It is within this vision that <i data-path-to-node=\"6\" data-index-in-node=\"30\">Notte Fluo<\/i> was born, renewing itself every year without ever losing its identity.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_6a55aa423b998{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_6a55aa423b998\"><span class=\"vcex-heading-inner wpex-inline-block\">From event concept to reality<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]What started four years ago as a traditional end-of-season party has been transformed under <b data-path-to-node=\"8\" data-index-in-node=\"92\">Mentarossa&#8217;s<\/b> direction into an eagerly anticipated, highly recognizable annual event that amplifies brand values with every edition.<\/p>\n<p>For the <b data-path-to-node=\"9\" data-index-in-node=\"8\">2026 edition<\/b>, we pitched a concept rooted in nostalgia: <i data-path-to-node=\"9\" data-index-in-node=\"64\">Fluo<\/i>, drawing aesthetic and atmospheric inspiration from the vibrant vibes of the &#8217;80s and &#8217;90s. This was a strategic choice aligned with the center\u2019s soul. Nostalgia, much like family, speaks of belonging, shared memories, and things that last. Vibrant graphics, high energy, and an instantly recognizable aesthetic gave the event&#8217;s visuals a distinct personality, from the promotional posters right down to the event merchandise.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]<figure class=\"vcex-image vcex-module\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"2560\" height=\"1707\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/1V1A5490-1-scaled.jpg\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/1V1A5490-1-scaled.jpg 2560w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/1V1A5490-1-300x200.jpg 300w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/1V1A5490-1-1024x683.jpg 1024w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/1V1A5490-1-768x512.jpg 768w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/1V1A5490-1-1536x1024.jpg 1536w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/1V1A5490-1-2048x1365.jpg 2048w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/1V1A5490-1-600x400.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div><\/figure>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<figure class=\"vcex-image vcex-module\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"2560\" height=\"1707\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/Progetto-senza-titolo-2-2-1-1-1.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/Progetto-senza-titolo-2-2-1-1-1.png 2560w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/Progetto-senza-titolo-2-2-1-1-1-300x200.png 300w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/Progetto-senza-titolo-2-2-1-1-1-1024x683.png 1024w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/Progetto-senza-titolo-2-2-1-1-1-768x512.png 768w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/Progetto-senza-titolo-2-2-1-1-1-1536x1024.png 1536w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/Progetto-senza-titolo-2-2-1-1-1-2048x1366.png 2048w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/Progetto-senza-titolo-2-2-1-1-1-600x400.png 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div><\/figure>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<figure class=\"vcex-image vcex-module\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"2560\" height=\"1707\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/Progetto-senza-titolo-3-1-1-1-1-1.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/Progetto-senza-titolo-3-1-1-1-1-1.png 2560w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/Progetto-senza-titolo-3-1-1-1-1-1-300x200.png 300w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/Progetto-senza-titolo-3-1-1-1-1-1-1024x683.png 1024w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/Progetto-senza-titolo-3-1-1-1-1-1-768x512.png 768w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/Progetto-senza-titolo-3-1-1-1-1-1-1536x1024.png 1536w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/Progetto-senza-titolo-3-1-1-1-1-1-2048x1366.png 2048w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/Progetto-senza-titolo-3-1-1-1-1-1-600x400.png 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div><\/figure>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_6a55aa42428a8{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_6a55aa42428a8\"><span class=\"vcex-heading-inner wpex-inline-block\">L\u2019organizzazione<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Behind every successful event lies a massive amount of behind-the-scenes work, and that is exactly what makes the difference. Organizing <i data-path-to-node=\"13\" data-index-in-node=\"136\">Notte Fluo<\/i> isn&#8217;t just about setting up a venue and waiting for guests to arrive. It means <b data-path-to-node=\"13\" data-index-in-node=\"226\">experiential event planning<\/b>, where every single detail communicates a message and nothing is left to chance, ensuring everything contributes to a cohesive brand experience.<\/p>\n<p>Our approach stems from a clear conviction: a well-executed event doesn&#8217;t target a generic audience; it speaks directly to the people who are already part of the story. In Mabo\u2019s case, we know these people well. They are users who became loyal customers, and over time, transformed into something more: spontaneous <b data-path-to-node=\"14\" data-index-in-node=\"315\">brand ambassadors<\/b> who promote the center, recommend it, and feel a sense of ownership.<\/p>\n<p><span style=\"font-weight: 400;\"><i data-path-to-node=\"15\" data-index-in-node=\"0\">Notte Fluo<\/i> is designed for them, but it also serves to fuel this growth. Every edition is an opportunity to strengthen the sense of community among existing members while making newcomers feel they are entering something truly valuable.<\/span><\/p>\n<p>Because of this, every choice we make is functional, not just decorative, aimed at creating genuine human connections. The &#8220;wow effect&#8221; is never improvised: it is calculated, engineered, and put at the service of something much bigger than just a successful night out.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;mtd85 mtm60&#8243;][vc_column][vc_column_text css=&#8221;&#8221; text_align=&#8221;center&#8221; color=&#8221;#000000&#8243; font_size=&#8221;16px&#8221; font_weight=&#8221;700&#8243;]share[\/vc_column_text]<style>.vcex-social-share.vcex_6a55aa4243171 .vcex-social-share__buttons{gap:15px;}.vcex-social-share.vcex_6a55aa4243171 .vcex-social-share__button{min-width:34px;min-height:34px;color:#ffffff;background:#000000;}.vcex-social-share.vcex_6a55aa4243171 .vcex-social-share__button:hover{color:#ffffff;background:#000000;}<\/style>\n\t<div class=\"vcex-social-share vcex-module mtd20 mtm20 vcex_6a55aa4243171\" data-target=\"_blank\" data-source=\"https%3A%2F%2Fwww.mentarossa.it%2Fen%2F\" data-url=\"https%3A%2F%2Fwww.mentarossa.it%2Fen%2Fnotte-fluo-mabos-palestra%2F\" data-title=\"Mabo\u2019s \u201cNotte Fluo\u201d: back into a Powerful Brand Experience\" data-summary=\"You%20can%20easily%20recognize%20a%20well-crafted%20corporate%20event.%20It%20is%20never%20an%20isolated%20day%20detached%20from%20the%20company%E2%80%99s%20history%20and%20values%3B%20instead%2C%20it%20speaks%20the%20brand%E2%80%99s%20language%2C%20conveying%20a%20powerful\"><div class=\"vcex-social-share__buttons wpex-flex wpex-flex-wrap wpex-justify-center wpex-gap-5\"><button class=\"vcex-social-share__button vcex-social-share__button--facebook wpex-rounded-full wpex-facebook wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share on Facebook\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M512 256C512 114.6 397.4 0 256 0S0 114.6 0 256C0 376 82.7 476.8 194.2 504.5V334.2H141.4V256h52.8V222.3c0-87.1 39.4-127.5 125-127.5c16.2 0 44.2 3.2 55.7 6.4V172c-6-.6-16.5-1-29.6-1c-42 0-58.2 15.9-58.2 57.2V256h83.6l-14.4 78.2H287V510.1C413.8 494.8 512 386.9 512 256h0z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--linkedin wpex-rounded-full wpex-linkedin wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share on LinkedIn\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M100.3 448H7.4V148.9h92.9zM53.8 108.1C24.1 108.1 0 83.5 0 53.8a53.8 53.8 0 0 1 107.6 0c0 29.7-24.1 54.3-53.8 54.3zM447.9 448h-92.7V302.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V448h-92.8V148.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V448z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--x-twitter wpex-rounded-full wpex-x-twitter wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Post on X\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--whatsapp wpex-rounded-full wpex-whatsapp wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share via Whatsapp\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7 .9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"\/><\/svg><\/span><\/button><\/div><\/div>\n\n[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1742802776288{background-color: #A59CFF !important;}&#8221; el_class=&#8221;ptd60 ptm50 pbd70 pbm50 mtd60 mtm50&#8243;][vc_column][vc_column_text css=&#8221;&#8221; text_align=&#8221;center&#8221; color=&#8221;#ffffff&#8221;]\n<h4>a topic we know well<\/h4>\n[\/vc_column_text]<div class=\"wpex-post-cards wpex-post-cards-template_406 mtd70 mtm50 wpex-relative\"><div class=\"wpex-post-cards-inner\"><\/div><\/div>[vc_row_inner el_class=&#8221;mtd60 mtm50&#8243;][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221; css=&#8221;&#8221; el_class=&#8221;br_desk&#8221;]\n<h3>We give your ideas<br \/>\na\u00a0well-defined shape.<\/h3>\n<h3><span style=\"color: #ffffff;\">\u00a0<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;mtm30&#8243; width=&#8221;1\/3&#8243;][vc_column_text css_animation=&#8221;fadeInRight&#8221; css=&#8221;&#8221;]Each project is born from the union of specific skills,\u00a0integrated communication to achieve ambitious goals.<\/p>\n[\/vc_column_text]<style>.vcex-button.vcex_6a55aa424adbe{border-radius:50px;background:#000000;color:#ffffff!important;padding-block:10px;padding-inline:30px;}.vcex-button.vcex_6a55aa424adbe:hover{background:#00000070!important;color:#ffffff!important;}<\/style><a href=\"https:\/\/www.mentarossa.it\/cosa-facciamo\/\" class=\"vcex-button theme-button inline mtd20 mtm20  wpb_animate_when_almost_visible wpb_fadeInRight fadeInRight vcex_6a55aa424adbe\"><span class=\"vcex-button-inner theme-button-inner wpex-flex wpex-flex-wrap wpex-items-center wpex-justify-center\">enjoy our projects<\/span><\/a> [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]You can easily recognize a well-crafted corporate event. It is never an isolated day detached from the company\u2019s history and values; instead, it speaks the brand\u2019s language, conveying a powerful message designed to leave a lasting impression and generate ongoing value. With Mabo\u2019s and its signature Notte Fluo (Fluo&hellip;<\/p>\n","protected":false},"author":3,"featured_media":6187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[39],"tags":[],"post_series":[],"class_list":["post-6266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gym event Marketing: Mabo\u2019s Notte Fluo | Mentarossa<\/title>\n<meta name=\"description\" content=\"Discover how our event marketing strategy transformed Mabo&#039;s annual gym event into an experiential celebration for brand loyalty\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mentarossa.it\/en\/notte-fluo-mabos-palestra\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gym event Marketing: Mabo\u2019s Notte Fluo | Mentarossa\" \/>\n<meta property=\"og:description\" content=\"Discover how our event marketing strategy transformed Mabo&#039;s annual gym event into an experiential celebration for brand loyalty\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mentarossa.it\/en\/notte-fluo-mabos-palestra\/\" \/>\n<meta property=\"og:site_name\" content=\"Mentarossa\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-13T08:25:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/07\/blog-img-notte-fluo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta 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