{"id":5911,"date":"2026-06-15T13:07:43","date_gmt":"2026-06-15T11:07:43","guid":{"rendered":"https:\/\/www.mentarossa.it\/?p=5911"},"modified":"2026-06-15T14:18:02","modified_gmt":"2026-06-15T12:18:02","slug":"siena-interactive-map-treasure-hunt","status":"publish","type":"post","link":"https:\/\/www.mentarossa.it\/en\/siena-interactive-map-treasure-hunt\/","title":{"rendered":"Can a treasure hunt teach more than a guided tour?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-path-to-node=\"5\">When it comes to culture, a recurring question often sparks debate: how do we truly engage people? Libraries, museums, and cultural institutions work tirelessly every day to promote a massive heritage. However, capturing the attention of audiences increasingly used to fast-paced, interactive digital content represents a concrete challenge.<\/p>\n<p data-path-to-node=\"6\">This very reflection inspired the experience held on Saturday, June 6th, in the historic center of <b data-path-to-node=\"6\" data-index-in-node=\"99\">Siena<\/b>. Streets, squares, and monuments were transformed into the stages of a massive <b data-path-to-node=\"6\" data-index-in-node=\"184\">literary treasure hunt, <\/b>an initiative capable of blending gaming, discovery, and local heritage promotion into a single journey.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_6a308357c8856{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_6a308357c8856\"><span class=\"vcex-heading-inner wpex-inline-block\">On the trail of writers, poets, and stories<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-path-to-node=\"9\">The event was organized as part of the <b data-path-to-node=\"9\" data-index-in-node=\"39\">CLIC project<\/b> (<i data-path-to-node=\"9\" data-index-in-node=\"53\">Crescere Liberamente, Imparare Consapevolmente<\/i> &#8211; Growing Freely, Learning Mindfully), promoted by the <i data-path-to-node=\"9\" data-index-in-node=\"155\">Rete Documentaria Senese<\/i> and coordinated by the <i data-path-to-node=\"9\" data-index-in-node=\"203\">Biblioteca Comunale degli Intronati<\/i>.<\/p>\n<p data-path-to-node=\"10\">The goal was to guide participants through Siena from an unusual perspective: through the eyes of the authors who lived in the city, were born here, or drew inspiration from it for their masterpieces.<\/p>\n<p data-path-to-node=\"11\">Rather than a traditional guided tour, it was a first-person <b data-path-to-node=\"11\" data-index-in-node=\"61\">interactive cultural experience<\/b> where each stop required curiosity, keen observation, and a pinch of intuition. Making the route even more engaging were the riddles crafted by journalist and writer Luigi Oliveto.<\/p>\n<p data-path-to-node=\"12\">Each clue was written in poetic form, using hendecasyllables with alternating rhymes, turning the search for the next location into a mini narrative journey through the city.<\/p>\n<p data-path-to-node=\"13\">The result was surprising: participants didn\u2019t just visit places; they began to look at them with deeper attention, letting themselves be guided by the stories and hidden meanings behind every corner.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_6a308357c9731{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_6a308357c9731\"><span class=\"vcex-heading-inner wpex-inline-block\">Discovering heritage through gamification with Map\u2018N Town<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-path-to-node=\"16\">Powering this experience was <b data-path-to-node=\"16\" data-index-in-node=\"29\">Map &#8216;N Town<\/b>, our proprietary <b data-path-to-node=\"16\" data-index-in-node=\"58\">cultural gamification platform<\/b>. It is designed to transform locations, events, and cultural routes into interactive journeys, simplifying user access while letting the content take center stage.<\/p>\n<p data-path-to-node=\"17\">In this approach, technology works seamlessly in the background. It guides the itinerary, facilitates interaction, and collects useful data for organizers, but without ever overshadowing what truly matters: <b data-path-to-node=\"17\" data-index-in-node=\"207\">human engagement<\/b>.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_6a308357c9f28{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_6a308357c9f28\"><span class=\"vcex-heading-inner wpex-inline-block\">Are you seeking Information or an experience?<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-path-to-node=\"20\">The literary treasure hunt in Siena reminded us of something often overlooked in <b data-path-to-node=\"20\" data-index-in-node=\"81\">cultural communication<\/b>: people are constantly searching for experiences that allow them to gather information in a deeply personal way.<\/p>\n<p data-path-to-node=\"21\">When this happens, culture stops being something to observe from a distance and becomes something to interpret and share.<\/p>\n<p data-path-to-node=\"22\">Through play, participants discovered authors, locations, and stories in the streets of Siena that they might have already known, but now had the chance to see from a completely fresh perspective.<\/p>\n<p data-path-to-node=\"23\">And that is perhaps where the greatest value of <b data-path-to-node=\"23\" data-index-in-node=\"48\">gamification in tourism and culture<\/b> lies: in its ability to transform discovery into participation, and participation into a memory destined to last over time.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeInUp&#8221; 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css=&#8221;.vc_custom_1742802776288{background-color: #A59CFF !important;}&#8221; el_class=&#8221;ptd60 ptm50 pbd70 pbm50 mtd60 mtm50&#8243;][vc_column][vc_column_text css=&#8221;&#8221; text_align=&#8221;center&#8221; color=&#8221;#ffffff&#8221;]\n<h4>a theme that we know well<\/h4>\n[\/vc_column_text]<div class=\"wpex-post-cards wpex-post-cards-template_406 mtd70 mtm50 wpex-relative\"><div class=\"wpex-post-cards-inner\"><\/div><\/div>[vc_row_inner el_class=&#8221;mtd60 mtm50&#8243;][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221; css=&#8221;&#8221; el_class=&#8221;br_desk&#8221;]\n<h3><span style=\"color: #ffffff;\">We give your ideas a concrete shape<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;mtm30&#8243; width=&#8221;1\/3&#8243;][vc_column_text css_animation=&#8221;fadeInRight&#8221; css=&#8221;&#8221;]Every project stems from combined expertise, driven by integrated communication to achieve ambitious goals.[\/vc_column_text]<style>.vcex-button.vcex_6a308357d0854{border-radius:50px;background:#000000;color:#ffffff!important;padding-block:10px;padding-inline:30px;}.vcex-button.vcex_6a308357d0854:hover{background:#00000070!important;color:#ffffff!important;}<\/style><a href=\"https:\/\/www.mentarossa.it\/cosa-facciamo\/\" class=\"vcex-button theme-button inline mtd20 mtm20  wpb_animate_when_almost_visible wpb_fadeInRight fadeInRight vcex_6a308357d0854\"><span class=\"vcex-button-inner theme-button-inner wpex-flex wpex-flex-wrap wpex-items-center wpex-justify-center\">scopri i nostri progetti<\/span><\/a> [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;] When it comes to culture, a recurring question often sparks debate: how do we truly engage people? Libraries, museums, and cultural institutions work tirelessly every day to promote a massive heritage. However, capturing the attention of audiences increasingly used to fast-paced, interactive digital content represents a concrete&hellip;<\/p>\n","protected":false},"author":3,"featured_media":5908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[],"post_series":[],"class_list":["post-5911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-storytelling-en","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can gamification outperform guided tours? 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