{"id":5692,"date":"2026-05-20T12:49:49","date_gmt":"2026-05-20T10:49:49","guid":{"rendered":"https:\/\/www.mentarossa.it\/?p=5692"},"modified":"2026-05-20T15:43:03","modified_gmt":"2026-05-20T13:43:03","slug":"come-creare-strategia-comunicazione-efficace","status":"publish","type":"post","link":"https:\/\/www.mentarossa.it\/en\/come-creare-strategia-comunicazione-efficace\/","title":{"rendered":"How to build an effective communication strategy for your brand"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-path-to-node=\"5\">Every company has something to say, even when they feel they lack ideas: they simply lack a method. Publishing a post, sending a newsletter, or updating a website without a cohesive plan leads to fragmented messaging rather than a unified narrative. An <b data-path-to-node=\"5\" data-index-in-node=\"253\">effective communication strategy<\/b>, combined with strong <b data-path-to-node=\"5\" data-index-in-node=\"308\">brand storytelling<\/b>, brings order, purpose, and structure, turning every single message into a building block for a solid brand identity.<\/p>\n<p data-path-to-node=\"6\">In this comprehensive guide, we will explore how to build a communication strategy from scratch, moving from current state analysis to operational content management. However, keep this in mind: while this logical framework applies to any type of brand, helping you communicate with the right audience, at the right time, with the best tone of voice, every successful communication plan must be highly customized to deliver measurable results.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_6a0e5cf095236{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_6a0e5cf095236\"><span class=\"vcex-heading-inner wpex-inline-block\">Why your brand needs a communication strategy<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-path-to-node=\"8\">Imagine trying to navigate an unfamiliar city. You could wander aimlessly and eventually reach your destination by chance, or you could open a map and choose the most efficient route. An <b data-path-to-node=\"8\" data-index-in-node=\"187\">effective communication strategy<\/b> is that map: it defines where you are, where you want to go, and how to get there without wasting time, budget, or energy.<\/p>\n<p data-path-to-node=\"9\">Without a structured marketing plan, brand communication risks creating confusion and friction for your audience. This happens when companies produce content without a clear purpose, select marketing channels merely to mimic competitors, or chase temporary digital trends instead of building a coherent online presence. The result? High effort, low return on investment (ROI), and a brand that struggles to build brand awareness.<\/p>\n<p data-path-to-node=\"10\">Conversely, a well-structured communication plan helps you:<\/p>\n<ul data-path-to-node=\"11\">\n<li>\n<p data-path-to-node=\"11,0,0\">Clarify your core corporate identity and unique value proposition.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"11,1,0\">Build trust and credibility with your target audience.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"11,2,0\">Generate measurable business results, whether you aim for organic visibility, qualified lead generation, or direct sales.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"12\">Strategic communication is not a luxury reserved for large enterprises; it is an essential business tool for startups and companies operating with limited resources.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_6a0e5cf0961e4{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_6a0e5cf0961e4\"><span class=\"vcex-heading-inner wpex-inline-block\">The starting point: audit your current communication<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Before deciding where to go, you must evaluate your current positioning. A thorough <b data-path-to-node=\"14\" data-index-in-node=\"84\">communication audit<\/b> is critical, yet frequently underestimated by businesses. No digital marketing strategy can succeed without data-driven insights. This analytical phase allows you to strategically choose which channels to operate, what messages to deliver, and how to align your internal brand identity with external public perception.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Audit your channels and messaging<\/span><\/h3>[vc_column_text css=&#8221;.vc_custom_1779259550658{margin-top: 0px !important;}&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Create a comprehensive list of all active digital and physical touchpoints: your website, social media profiles, email marketing campaigns, print collateral, and public relations. For each channel, ask yourself: <i data-path-to-node=\"16\" data-index-in-node=\"212\">Is this message consistent with our brand values? Is it reaching our ideal customer profile?<\/i> Businesses often discover inconsistencies, such as a formal corporate tone on the website contrasted with an overly casual approach on social networks.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Analyze external brand perception<\/span><\/h3>[vc_column_text css=&#8221;.vc_custom_1779259607016{margin-top: 0px !important;}&#8221; el_class=&#8221;mtd30 mtm30&#8243;]How your audience perceives your brand is a concrete data point, not an opinion. Monitor online reviews, analyze social media comments, and conduct customer surveys to see how people describe your business to outsiders. This exercise often reveals a gap between internal self-perception and external reality. Closing this gap is the primary goal of your communication strategy.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_6a0e5cf097947{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_6a0e5cf097947\"><span class=\"vcex-heading-inner wpex-inline-block\">Set clear and measurable communication objectives<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-path-to-node=\"20\">A strategy without clear objectives is just a journey without a destination. Your <b data-path-to-node=\"20\" data-index-in-node=\"82\">communication goals<\/b> must align directly with your broader business objectives and be supported by Key Performance Indicators (KPIs) to track progress.<\/p>\n<p data-path-to-node=\"21\">An effective framework focuses on three main areas across the marketing funnel:<\/p>\n<ol start=\"1\" data-path-to-node=\"22\">\n<li>\n<p data-path-to-node=\"22,0,0\"><b data-path-to-node=\"22,0,0\" data-index-in-node=\"0\">Brand Awareness &amp; Visibility:<\/b> Focuses on increasing organic traffic, website reach, and brand recognition across specific digital channels.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"22,1,0\"><b data-path-to-node=\"22,1,0\" data-index-in-node=\"0\">Lead Generation:<\/b> Aims to drive inbound inquiries, email newsletter subscriptions, content downloads, and quote requests.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"22,2,0\"><b data-path-to-node=\"22,2,0\" data-index-in-node=\"0\">Sales &amp; Conversions:<\/b> Supports the customer journey by providing high-value content that answers user intent and solves pain points at the bottom of the funnel.<\/p>\n<\/li>\n<\/ol>\n<p data-path-to-node=\"23\">For each objective, define a measurable KPI and a realistic timeline using the SMART goal framework. Simply aiming to &#8220;increase visibility&#8221; is ineffective; aiming to <i data-path-to-node=\"23\" data-index-in-node=\"166\">&#8220;increase organic website traffic by 30% within six months&#8221;<\/i> provides a clear benchmark for success.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_6a0e5cf0980ff{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_6a0e5cf0980ff\"><span class=\"vcex-heading-inner wpex-inline-block\">Know and define your target audience<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Effective communication relies entirely on a deep understanding of the people you want to reach. Your target market is not just a demographic abstraction; it consists of real individuals with specific needs, habits, challenges, and aspirations that dictate how they consume and react to content.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Build detailed buyer personas<\/span><\/h3>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-path-to-node=\"27\">Begin with your existing data: analyze who your current customers are, where they are located, how they discovered your brand, and why they chose your product or service. Expand this research using industry benchmarks, competitor analysis, and social listening tools. Define your <b data-path-to-node=\"27\" data-index-in-node=\"280\">target audience<\/b> based on:<\/p>\n<ul data-path-to-node=\"28\">\n<li>\n<p data-path-to-node=\"28,0,0\"><b data-path-to-node=\"28,0,0\" data-index-in-node=\"0\">Demographics &amp; Professional Profiles:<\/b> Age, location, job title, and industry.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"28,1,0\"><b data-path-to-node=\"28,1,0\" data-index-in-node=\"0\">Media Consumption Habits:<\/b> Preferred communication channels and content formats.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"28,2,0\"><b data-path-to-node=\"28,2,0\" data-index-in-node=\"0\">Pain Points &amp; Goals:<\/b> The specific problems they need to solve and their ultimate objectives.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"28,3,0\"><b data-path-to-node=\"28,3,0\" data-index-in-node=\"0\">Buying Objections:<\/b> Common hurdles or hesitations in their decision-making process.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"29\">Understanding your target audience allows you to write highly relevant copy, select the right distribution channels, and publish content when your audience is most receptive. Even perfect content fails if distributed on the wrong channel.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_6a0e5cf098f58{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_6a0e5cf098f58\"><span class=\"vcex-heading-inner wpex-inline-block\">Define your core message and tone of voice<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Every brand needs a central concept: a core message that encapsulates its unique value proposition and explains why a customer should choose them over competitors. This core message is not a tagline or a slogan; it acts as a strategic compass guiding all corporate communication and content creation.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">The core value proposition<\/span><\/h3>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-path-to-node=\"33\">Your primary brand message must answer a fundamental question: <i data-path-to-node=\"33\" data-index-in-node=\"63\">Why should a customer choose you?<\/i> The answer should focus on perceived value rather than technical product specifications.<\/p>\n<p data-path-to-node=\"34\">For example, <b data-path-to-node=\"34\" data-index-in-node=\"13\">Patagonia<\/b> does not just sell outdoor clothing; they sell environmental sustainability and corporate responsibility. This core message infiltrates every blog post, marketing campaign, and corporate decision. The result is an immediately recognizable and deeply authentic brand.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Establishing your tone of voice (ToV)<\/span><\/h3>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Your <b data-path-to-node=\"36\" data-index-in-node=\"5\">tone of voice<\/b> dictates <i data-path-to-node=\"36\" data-index-in-node=\"28\">how<\/i> you communicate your message, not just what you say. It is the distinct stylistic choice that makes your brand voice identifiable. Your level of formality, use of humor, sentence structure, and vocabulary must align consistently with your brand values and audience expectations. A tech startup targeting Gen Z professionals will communicate differently than a corporate law firm advising senior executives, even if both aim to build trust.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_6a0e5cf09a643{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_6a0e5cf09a643\"><span class=\"vcex-heading-inner wpex-inline-block\">Selecting the right marketing channels<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]A frequent mistake in communication planning is selecting channels based on imitation, assuming that because competitors are on a specific platform, your business must be there too. Successful multichannel marketing is not about being everywhere; it is about being exactly where your target audience is active and receptive.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Organic vs. Paid Media strategy<\/span><\/h3>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<ul>\n<li>\n<p data-path-to-node=\"40,0,0\"><b data-path-to-node=\"40,0,0\" data-index-in-node=\"0\">Organic Channels (SEO, Blogs, Social Media, Newsletters):<\/b> These channels build long-term authority, brand equity, and sustainable growth, but they require consistent effort and time to mature.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"40,1,0\"><b data-path-to-node=\"40,1,0\" data-index-in-node=\"0\">Paid Channels (Google Ads, Social Media Advertising, Sponsor-backed Campaigns):<\/b> Paid media scales brand reach and generates traffic rapidly, but visibility drops the moment you stop investing.<\/p>\n<\/li>\n<\/ul>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">How to choose your channel mix<\/span><\/h3>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Analyze user behavior data to guide your selection. If you operate a B2B business, LinkedIn and email marketing will yield a higher ROI than TikTok. If you sell a highly visual consumer product to a younger demographic, Instagram and Pinterest are more effective than a technical corporate blog. Choose the right channel mix based entirely on your unique brand, target audience, and business goals.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_6a0e5cf09bcd9{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_6a0e5cf09bcd9\"><span class=\"vcex-heading-inner wpex-inline-block\">Content planning and the editorial calendar<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Once your strategic direction is set, you need to operationalize it by defining what content to produce, which formats to use, where to distribute it, and how often to publish. This is managed through an <b data-path-to-node=\"45\" data-index-in-node=\"204\">editorial calendar<\/b> and a structured <b data-path-to-node=\"45\" data-index-in-node=\"240\">content plan<\/b>.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Content formats and pillars<\/span><\/h3>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Different content formats serve different stages of the customer conversion funnel. An in-depth, SEO-optimized blog post attracts users in the consideration phase who are looking for detailed information. A short-form video on social media can capture top-of-funnel awareness from users who do not know your brand yet. A technical case study or whitepaper helps convert bottom-of-funnel decision-makers. Align your content formats with the user&#8217;s stage in the buying journey.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Optimizing publishing frequency and consistency<\/span><\/h3>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-path-to-node=\"49\">In content marketing, consistency outweighs volume. Publishing high-quality content reliably three times a week is far more effective than publishing twenty posts in a single month and then going silent. Build a realistic editorial calendar that matches your team&#8217;s operational capacity and stick to it. Consistency is a powerful indicator of brand professionalism and reliability.<\/p>\n<p data-path-to-node=\"50\">Consider <b data-path-to-node=\"50\" data-index-in-node=\"9\">Netflix<\/b>: they do not produce content at random. Every series launch, trailer, and social media interaction is part of a calculated narrative designed to build hype, retain active subscribers, and lower churn rates. Their editorial plan spans dozens of channels and formats, yet their core brand message, that there is always something compelling to watch, remains unified. This is the power of a strategic communication plan: it ensures every individual piece of content contributes to a larger business goal.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_6a0e5cf09d3bc{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_6a0e5cf09d3bc\"><span class=\"vcex-heading-inner wpex-inline-block\">Execution, community management and adaptation<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]With your communication strategy and editorial calendar in place, it is time for execution. This is the phase where strategic theory meets market reality, requiring ongoing optimization.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Publish and listen<\/span><\/h3>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Content distribution is only half the battle. The other half relies on active listening: monitoring digital marketing metrics, reading user comments, answering questions, and evaluating content performance. Modern brand communication is a two-way dialogue, not a monologue. Active listening provides valuable audience insights that raw quantitative data cannot capture.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Community management<\/span><\/h3>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Building an engaged online community is one of the most valuable assets a digital brand can possess. Users who feel heard develop higher brand loyalty, increase word-of-mouth referrals, and become brand advocates. Respond to user comments promptly, engage with user-generated content, and participate in relevant industry conversations. Prioritize being present and authentic where it matters most to your audience.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Agile strategy adjustment<\/span><\/h3>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-path-to-node=\"58\">No effective communication strategy is static. Performance data, search engine algorithm updates, and changing market trends will tell you what works and what does not. Maintain organizational agility to pivot when necessary. Set up monthly or quarterly performance reviews to evaluate KPIs against your business goals and adjust your content strategy accordingly. Adapting your plan based on data is a sign of strategic strength and market alignment.<\/p>\n<p data-path-to-node=\"59\">Building and executing an effective communication strategy takes time, but the sustainable growth, brand equity, and long-term results it produces are worth every hour invested in the planning phase.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;mtd85 mtm60&#8243;][vc_column][vc_column_text css=&#8221;&#8221; text_align=&#8221;center&#8221; color=&#8221;#000000&#8243; font_size=&#8221;16px&#8221; font_weight=&#8221;700&#8243;]condividi[\/vc_column_text]<style>.vcex-social-share.vcex_6a0e5cf09f41c .vcex-social-share__buttons{gap:15px;}.vcex-social-share.vcex_6a0e5cf09f41c .vcex-social-share__button{min-width:34px;min-height:34px;color:#ffffff;background:#000000;}.vcex-social-share.vcex_6a0e5cf09f41c .vcex-social-share__button:hover{color:#ffffff;background:#000000;}<\/style>\n\t<div class=\"vcex-social-share vcex-module mtd20 mtm20 vcex_6a0e5cf09f41c\" data-target=\"_blank\" data-source=\"https%3A%2F%2Fwww.mentarossa.it%2Fen%2F\" data-url=\"https%3A%2F%2Fwww.mentarossa.it%2Fen%2Fcome-creare-strategia-comunicazione-efficace%2F\" data-title=\"How to build an effective communication strategy for your brand\" data-summary=\"Every%20company%20has%20something%20to%20say%2C%20even%20when%20they%20feel%20they%20lack%20ideas%3A%20they%20simply%20lack%20a%20method.%20Publishing%20a%20post%2C%20sending%20a%20newsletter%2C%20or%20updating%20a%20website%20without%20a\"><div class=\"vcex-social-share__buttons wpex-flex wpex-flex-wrap wpex-justify-center wpex-gap-5\"><button class=\"vcex-social-share__button vcex-social-share__button--facebook wpex-rounded-full wpex-facebook wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share on Facebook\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M512 256C512 114.6 397.4 0 256 0S0 114.6 0 256C0 376 82.7 476.8 194.2 504.5V334.2H141.4V256h52.8V222.3c0-87.1 39.4-127.5 125-127.5c16.2 0 44.2 3.2 55.7 6.4V172c-6-.6-16.5-1-29.6-1c-42 0-58.2 15.9-58.2 57.2V256h83.6l-14.4 78.2H287V510.1C413.8 494.8 512 386.9 512 256h0z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--linkedin wpex-rounded-full wpex-linkedin wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share on LinkedIn\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M100.3 448H7.4V148.9h92.9zM53.8 108.1C24.1 108.1 0 83.5 0 53.8a53.8 53.8 0 0 1 107.6 0c0 29.7-24.1 54.3-53.8 54.3zM447.9 448h-92.7V302.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V448h-92.8V148.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V448z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--x-twitter wpex-rounded-full wpex-x-twitter wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Post on X\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--whatsapp wpex-rounded-full wpex-whatsapp wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share via Whatsapp\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7 .9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"\/><\/svg><\/span><\/button><\/div><\/div>\n\n[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1742802776288{background-color: #A59CFF !important;}&#8221; el_class=&#8221;ptd60 ptm50 pbd70 pbm50 mtd60 mtm50&#8243;][vc_column][vc_column_text css=&#8221;&#8221; text_align=&#8221;center&#8221; color=&#8221;#ffffff&#8221;]\n<h4>a topic we know well<\/h4>\n[\/vc_column_text]<div class=\"wpex-post-cards wpex-post-cards-template_406 mtd70 mtm50 wpex-relative\"><div class=\"wpex-post-cards-inner\"><\/div><\/div>[vc_row_inner el_class=&#8221;mtd60 mtm50&#8243;][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221; css=&#8221;&#8221; el_class=&#8221;br_desk&#8221;]\n<h3>We give your ideas a\u00a0clear and weel-defined shape.<\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;mtm30&#8243; width=&#8221;1\/3&#8243;][vc_column_text css_animation=&#8221;fadeInRight&#8221; css=&#8221;&#8221;]<span style=\"font-weight: 400;\">Ogni progetto nasce dall\u2019unione di specifiche competenze, <\/span><span style=\"font-weight: 400;\">una comunicazione integrata per raggiungere obiettivi ambiziosi.<\/span>[\/vc_column_text]<style>.vcex-button.vcex_6a0e5cf0a54eb{border-radius:50px;background:#000000;color:#ffffff!important;padding-block:10px;padding-inline:30px;}.vcex-button.vcex_6a0e5cf0a54eb:hover{background:#00000070!important;color:#ffffff!important;}<\/style><a href=\"https:\/\/www.mentarossa.it\/cosa-facciamo\/\" class=\"vcex-button theme-button inline mtd20 mtm20  wpb_animate_when_almost_visible wpb_fadeInRight fadeInRight vcex_6a0e5cf0a54eb\"><span class=\"vcex-button-inner theme-button-inner wpex-flex wpex-flex-wrap wpex-items-center wpex-justify-center\">scopri i nostri progetti<\/span><\/a> [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;] Every company has something to say, even when they feel they lack ideas: they simply lack a method. Publishing a post, sending a newsletter, or updating a website without a cohesive plan leads to fragmented messaging rather than a unified narrative. An effective communication strategy, combined with&hellip;<\/p>\n","protected":false},"author":3,"featured_media":5730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[37],"tags":[],"post_series":[],"class_list":["post-5692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to create a communication strategy | Mentarossa<\/title>\n<meta name=\"description\" content=\"How to create a communication strategy from scratch. 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