{"id":5306,"date":"2026-04-27T12:15:05","date_gmt":"2026-04-27T10:15:05","guid":{"rendered":"https:\/\/www.mentarossa.it\/?p=5306"},"modified":"2026-04-27T12:18:30","modified_gmt":"2026-04-27T10:18:30","slug":"digital-marketing-complete-guide","status":"publish","type":"post","link":"https:\/\/www.mentarossa.it\/en\/digital-marketing-complete-guide\/","title":{"rendered":"Digital Marketing: the complete guide to Digital Marketing Activities"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-start=\"103\" data-end=\"413\">Fresh off the <strong data-start=\"117\" data-end=\"139\">Artemis II mission<\/strong>, imagine yourself in space, looking down and reflecting on what\u2019s happening on Earth. Among the countless daily events, some more meaningful than others, billions of people unlock a smartphone, type a query, scroll through a feed, click on an ad, and maybe make a purchase.<\/p>\n<p data-start=\"415\" data-end=\"667\">It may seem like a random sequence of actions, but this is exactly where the game of <strong data-start=\"500\" data-end=\"521\">digital marketing<\/strong> is played. And if you want your business to be an active player, you need to understand how the entire field works, not just the individual moves.<\/p>\n<p data-start=\"669\" data-end=\"890\">From <strong data-start=\"674\" data-end=\"706\">digital marketing activities<\/strong> and emerging <strong data-start=\"720\" data-end=\"730\">trends<\/strong> to the key questions every entrepreneur or marketer should be able to answer, we\u2019ve gathered everything in this complete guide to <strong data-start=\"860\" data-end=\"881\">digital marketing<\/strong> for you.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_69f0b691f0420{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_69f0b691f0420\"><span class=\"vcex-heading-inner wpex-inline-block\">Digital Marketing: what it ss and why it\u2019s different from everything else<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-start=\"174\" data-end=\"527\">We talk a lot about <strong data-start=\"194\" data-end=\"215\">digital marketing, <\/strong>but what is it, exactly? In its simplest form, <strong data-start=\"263\" data-end=\"284\">digital marketing<\/strong> includes all activities related to promotion, communication, and sales carried out through <strong data-start=\"376\" data-end=\"396\">digital channels<\/strong> such as search engines, social media, email, websites, apps, podcasts, and more. However, this definition alone can be misleading.<\/p>\n<p data-start=\"529\" data-end=\"894\">The key difference compared to <strong data-start=\"560\" data-end=\"585\">traditional marketing<\/strong> is measurability. In <strong data-start=\"607\" data-end=\"628\">digital marketing<\/strong>, even the smallest action leaves a trace: every campaign generates data, and every touchpoint can be analyzed and optimized. This transforms marketing from an intuitive art into a discipline that blends creativity and <strong data-start=\"847\" data-end=\"871\">data-driven analysis<\/strong> in almost equal parts.<\/p>\n<p data-start=\"896\" data-end=\"1182\">Another defining feature of <strong data-start=\"924\" data-end=\"945\">digital marketing<\/strong> is the ability to work across multiple <strong data-start=\"985\" data-end=\"1007\">marketing channels<\/strong> simultaneously, creating consistent experiences rather than isolated messages. When done right, the result is a cohesive <strong data-start=\"1129\" data-end=\"1150\">digital ecosystem<\/strong> that works for your brand 24\/7.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_69f0b691f2853{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_69f0b691f2853\"><span class=\"vcex-heading-inner wpex-inline-block\">Why Digital Marketing is crucial in 2026<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-start=\"49\" data-end=\"420\">The year 2020, marked by the COVID-19 pandemic, acted as a brutal accelerator: companies that had postponed building their online presence for years were forced to create it in just a few weeks. Many succeeded, many did not. But the real takeaway is clear, the level of competition in <strong data-start=\"333\" data-end=\"354\">digital marketing<\/strong> has significantly increased and has continued to grow ever since.<\/p>\n<p data-start=\"422\" data-end=\"687\">Today, the question is no longer <em data-start=\"455\" data-end=\"482\">\u201cDo I need to be online?\u201d<\/em> but rather <em data-start=\"494\" data-end=\"559\">\u201cHow do I stand out in an already crowded digital environment?\u201d<\/em> The answer lies in a clear <strong data-start=\"587\" data-end=\"617\">digital marketing strategy<\/strong>, high-quality content, and a deep understanding of audience behavior.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Video, AI and Social Media: the engines of change<\/span><\/h3><figure class=\"vcex-image vcex-module\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"1200\" height=\"500\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/04\/Video-AI-e-social-i-motori-del-cambiamento.jpg\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/04\/Video-AI-e-social-i-motori-del-cambiamento.jpg 1200w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/04\/Video-AI-e-social-i-motori-del-cambiamento-300x125.jpg 300w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/04\/Video-AI-e-social-i-motori-del-cambiamento-1024x427.jpg 1024w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/04\/Video-AI-e-social-i-motori-del-cambiamento-768x320.jpg 768w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/04\/Video-AI-e-social-i-motori-del-cambiamento-600x250.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div><\/figure>[vc_column_text css=&#8221;.vc_custom_1777020795584{margin-top: 0px !important;}&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-start=\"753\" data-end=\"848\">There are three key elements currently shaping how brands communicate in <strong data-start=\"826\" data-end=\"847\">digital marketing<\/strong>.<\/p>\n<p data-start=\"850\" data-end=\"1168\">The first is <strong data-start=\"863\" data-end=\"882\">video marketing<\/strong>. According to recent estimates, video content generates on average three times higher engagement compared to text-based content across most platforms. Short-form formats such as Reels, TikTok videos, and Shorts have transformed storytelling and made narrative speed an essential skill.<\/p>\n<p data-start=\"1170\" data-end=\"1320\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">TikTok<\/span><\/span><br data-start=\"1207\" data-end=\"1210\" \/><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Instagram<\/span><\/span> (Reels feature)<br data-start=\"1263\" data-end=\"1266\" \/><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">YouTube<\/span><\/span> (Shorts feature)<\/p>\n<p data-start=\"1322\" data-end=\"1818\">The second is <strong data-start=\"1336\" data-end=\"1363\">artificial intelligence<\/strong>. AI is no longer a conference topic, it has become a fully operational tool within <strong data-start=\"1446\" data-end=\"1467\">digital marketing<\/strong>. AI systems now support content generation, campaign personalization, customer behavior prediction, and automated ad budget management. At the same time, marketers must adapt to changes such as <strong data-start=\"1662\" data-end=\"1680\">Google AI Mode<\/strong>, which may reduce direct website traffic while increasing the importance of being cited as an authoritative source based on user queries.<\/p>\n<p data-start=\"1820\" data-end=\"2034\">The third is the evolution of <strong data-start=\"1850\" data-end=\"1866\">social media<\/strong>. Platforms are no longer simple distribution channels but full-fledged commercial ecosystems where users discover, learn, get inspired, and purchase products directly.<\/p>\n<p data-start=\"2036\" data-end=\"2183\">If you are ignoring one, two, or all of these elements, you are effectively giving visibility and conversions to your competitors. Brutal, but true.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_69f0b69205c51{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_69f0b69205c51\"><span class=\"vcex-heading-inner wpex-inline-block\">Omnichannel strategy and the customer journey<\/span><\/h2><figure class=\"vcex-image vcex-module\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"1200\" height=\"500\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/04\/Strategia-omnichannel-e-customer-journey.jpg\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/04\/Strategia-omnichannel-e-customer-journey.jpg 1200w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/04\/Strategia-omnichannel-e-customer-journey-300x125.jpg 300w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/04\/Strategia-omnichannel-e-customer-journey-1024x427.jpg 1024w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/04\/Strategia-omnichannel-e-customer-journey-768x320.jpg 768w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/04\/Strategia-omnichannel-e-customer-journey-600x250.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div><\/figure>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-start=\"54\" data-end=\"342\">Does anyone still think that <em data-start=\"83\" data-end=\"96\">omnichannel<\/em> simply means \u201cbeing everywhere\u201d? It doesn\u2019t. An <strong data-start=\"145\" data-end=\"169\">omnichannel strategy<\/strong> ensures that every touchpoint, both online and offline, becomes part of a single, unified experience, where messaging, tone of voice, and value proposition remain consistent.<\/p>\n<p data-start=\"344\" data-end=\"561\">To make it concrete: a customer interacts with a brand on Instagram, then visits the website, and later goes into a physical store. Across all these touchpoints, the user should perceive continuity, not fragmentation.<\/p>\n<p data-start=\"604\" data-end=\"1042\">Designing this continuity requires a precise understanding and mapping of the <strong data-start=\"682\" data-end=\"702\">customer journey<\/strong>: the sequence of stages, awareness, consideration, decision, purchase, and loyalty, that every user goes through before and after conversion. Mapping this journey is not a theoretical exercise; it is the most effective way to identify where opportunities are being lost and where to focus investments within a <strong data-start=\"1011\" data-end=\"1041\">digital marketing strategy<\/strong>.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Zero-Party Data and authentic personalization<\/span><\/h3>[vc_column_text css=&#8221;.vc_custom_1777022918147{margin-top: 0px !important;}&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-start=\"1104\" data-end=\"1317\">Third-party data is progressively disappearing, while the value of <strong data-start=\"1171\" data-end=\"1190\">zero-party data<\/strong> is increasing, information that users intentionally and proactively share, such as preferences, interests, and purchase intent.<\/p>\n<p data-start=\"1319\" data-end=\"1487\">Collecting this data requires trust. Trust is built through value. And value is created through useful content, personalized experiences, and transparent communication.<\/p>\n<p data-start=\"1489\" data-end=\"1762\">The advantage of this approach is the creation of a stronger and more resilient community compared to any aggressive retargeting campaign. A customer who trusts your brand is a customer who returns, and they return because you have built a relationship, not just a campaign.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_69f0b6920a6d9{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_69f0b6920a6d9\"><span class=\"vcex-heading-inner wpex-inline-block\">Content Marketing: The Fuel of the Digital Ecosystem<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]If <strong data-start=\"64\" data-end=\"85\">content marketing<\/strong> were an element, it would be water: invisible when it works well, but disastrous when it\u2019s missing or done \u201cjust for the sake of it.\u201d Every <strong data-start=\"226\" data-end=\"247\">digital marketing<\/strong> activity, from SEO to paid campaigns, from email marketing to social media, depends on content to exist.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">EEAT, Featured Snippets, and Content Hubs<\/span><\/h3>[vc_column_text css=&#8221;.vc_custom_1777023044576{margin-top: 0px !important;}&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Google evaluates content through the <strong data-start=\"445\" data-end=\"523\">EEAT framework (Experience, Expertise, Authoritativeness, Trustworthiness)<\/strong>: real-world experience, demonstrable expertise, recognized authority, and perceived trustworthiness. Together, these signals define the quality standard that every piece of content should meet within a modern <strong data-start=\"733\" data-end=\"763\">content marketing strategy<\/strong>.<\/p>\n<p data-start=\"807\" data-end=\"1137\">Featured snippets, the boxed answers that appear at the top of search results above organic listings, represent one of the most competitive areas in <strong data-start=\"954\" data-end=\"975\">content marketing<\/strong> today. To win them, content must answer user questions clearly, precisely, and in a structured way, anticipating search intent rather than simply reacting to it.<\/p>\n<p data-start=\"1139\" data-end=\"1496\">The most effective structure for organizing content at scale is the <strong data-start=\"1207\" data-end=\"1222\">content hub<\/strong> model: a pillar article that covers a topic in depth, supported by satellite content pieces that explore related subtopics. This architecture improves topical relevance in the eyes of <strong data-start=\"1407\" data-end=\"1424\">Google Search<\/strong> and creates guided user journeys that naturally lead toward conversion.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_69f0b6920c943{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_69f0b6920c943\"><span class=\"vcex-heading-inner wpex-inline-block\">Paid Media: search, social ads and programmatic advertising<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Rule number one in <strong data-start=\"87\" data-end=\"101\">paid media<\/strong>: don\u2019t let a small budget limit your thinking, because paid advertising can help you scale it. As always, the key is to define clear objectives and start seeing advertising not as a cost, but as an investment within a broader <strong data-start=\"328\" data-end=\"358\">digital marketing strategy<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Google Ads and Performance Max<\/span><\/h3>[vc_column_text css=&#8221;.vc_custom_1777023222107{margin-top: 0px !important;}&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-start=\"399\" data-end=\"811\"><strong data-start=\"399\" data-end=\"420\">Google Search Ads<\/strong> remain one of the most powerful tools in <strong data-start=\"462\" data-end=\"483\">digital marketing<\/strong>: high user intent, precise targeting, and accurate measurement. However, the landscape has evolved significantly. <strong data-start=\"598\" data-end=\"617\">Performance Max<\/strong>, Google\u2019s automated campaign format, has redefined how budgets are allocated by optimizing all available assets in real time, text, images, video, and product feeds, based on declared objectives.<\/p>\n<p data-start=\"854\" data-end=\"1109\">The risk of relying entirely on automation is losing control over creative quality. The most effective strategy combines machine intelligence with human oversight: clear goals, high-quality assets, and continuous analysis of <strong data-start=\"1079\" data-end=\"1108\">ROAS (Return on Ad Spend)<\/strong>.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Social commerce and programmatic advertising<\/span><\/h3>[vc_column_text css=&#8221;.vc_custom_1777023250540{margin-top: 0px !important;}&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-start=\"1141\" data-end=\"1461\"><strong data-start=\"1141\" data-end=\"1160\">Social commerce, <\/strong>the ability to complete a purchase directly within a social platform without leaving the app, is one of the most interesting experiential evolutions in recent years. Platforms like Meta, TikTok, and Pinterest have integrated native shopping features that dramatically shorten the <strong data-start=\"1440\" data-end=\"1460\">customer journey<\/strong>.<\/p>\n<p data-start=\"1584\" data-end=\"1891\">On the other hand, <strong data-start=\"1603\" data-end=\"1631\">programmatic advertising<\/strong> enables automated ad buying through real-time bidding systems, allowing brands to reach highly profiled audiences across a vast network of publishers. It is an extremely powerful tool, but only when used with the right level of expertise and strategic control.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_69f0b69210bd8{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_69f0b69210bd8\"><span class=\"vcex-heading-inner wpex-inline-block\">E-mail marketing, automation and lead nurturing<\/span><\/h2><figure class=\"vcex-image vcex-module\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"1200\" height=\"500\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/04\/E-mail-marketing-automation-e-lead-nurturing.jpg\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/04\/E-mail-marketing-automation-e-lead-nurturing.jpg 1200w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/04\/E-mail-marketing-automation-e-lead-nurturing-300x125.jpg 300w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/04\/E-mail-marketing-automation-e-lead-nurturing-1024x427.jpg 1024w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/04\/E-mail-marketing-automation-e-lead-nurturing-768x320.jpg 768w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/04\/E-mail-marketing-automation-e-lead-nurturing-600x250.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div><\/figure>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Contrary to what has been said for the past twenty years, <strong data-start=\"143\" data-end=\"162\">email marketing<\/strong> is not dead. In fact, for many businesses it remains one of the highest-ROI channels in <strong data-start=\"251\" data-end=\"272\">digital marketing<\/strong>\u2014provided it is used intelligently. The key is not the volume of sends, but the relevance of the message in relation to the user\u2019s position within the <strong data-start=\"423\" data-end=\"443\">marketing funnel.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Behavioral Segmentation and AI-Driven Triggers<\/span><\/h3>[vc_column_text css=&#8221;.vc_custom_1777023352220{margin-top: 0px !important;}&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:972bbadd-b941-4428-9ccc-eccf0ba061da-9\" data-testid=\"conversation-turn-20\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"9232b014-9a01-4951-b8e6-496f9891af7b\" data-message-model-slug=\"gpt-5-3-mini\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"507\" data-end=\"859\">Modern <strong data-start=\"514\" data-end=\"534\">email automation<\/strong> does not rely on broadcasts, but on triggers: user actions (or lack of actions) that activate personalized communication sequences. A user who abandons a cart receives a different email than someone who has just made their first purchase, which is again different from someone who has not opened newsletters for ninety days.<\/p>\n<p data-start=\"902\" data-end=\"1257\"><strong data-start=\"902\" data-end=\"920\">Lead nurturing<\/strong> is the process of guiding a contact from initial interest to conversion, often in a fully automated way. More advanced systems integrate <strong data-start=\"1058\" data-end=\"1093\">artificial intelligence signals<\/strong> to predict the optimal time to send a message, the most relevant content for a specific profile, and the most effective channel (email, SMS, or push notification).<\/p>\n<p data-start=\"1259\" data-end=\"1572\" data-is-last-node=\"\" data-is-only-node=\"\">The foundation of all this is <strong data-start=\"1289\" data-end=\"1316\">behavioral segmentation<\/strong>: users are no longer grouped only by demographic data (age, location), but by real actions, pages visited, content downloaded, products viewed. The more precise the segmentation, the more relevant the messaging becomes, and the higher the conversion rates.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_69f0b69215072{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_69f0b69215072\"><span class=\"vcex-heading-inner wpex-inline-block\">Social media marketing and community building<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-start=\"70\" data-end=\"434\"><strong data-start=\"70\" data-end=\"96\">Social media marketing<\/strong> in 2026 is fundamentally different from what it was just five years ago. Anyone aiming for full-funnel <strong data-start=\"200\" data-end=\"218\">brand building<\/strong> must understand that short-form, vertical content now dominates the landscape. A single Reel can reach tens of thousands of users without any advertising budget, while static posts often struggle to gain visibility.<\/p>\n<p data-start=\"477\" data-end=\"731\">However, frequency and consistency alone are not enough. A clear <strong data-start=\"542\" data-end=\"567\">social media strategy<\/strong> is essential, one that defines objectives, tone of voice, content formats, and publishing cadence for each platform within a broader <strong data-start=\"700\" data-end=\"730\">digital marketing strategy<\/strong>.<\/p>\n<p data-start=\"807\" data-end=\"1094\"><strong data-start=\"807\" data-end=\"824\">Live shopping, <\/strong>live-streamed sessions where products are showcased and purchased in real time, has already transformed retail in Asia and is rapidly expanding across Europe. For many brands, it represents a powerful mix of community engagement, entertainment, and immediate conversion.<\/p>\n<p data-start=\"1137\" data-end=\"1515\">At the same time, <strong data-start=\"1155\" data-end=\"1176\">micro-influencers<\/strong> (typically accounts with between 10,000 and 100,000 followers) are replacing big-name creators in many <strong data-start=\"1280\" data-end=\"1304\">influencer marketing<\/strong> strategies. The reason is largely statistical: micro-influencers tend to deliver higher engagement rates, their audiences are more niche and relevant, and the overall cost-effectiveness is significantly better.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_69f0b692156f5{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_69f0b692156f5\"><span class=\"vcex-heading-inner wpex-inline-block\">Privacy, cookieless future and first-party data<\/span><\/h2>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]The world of <strong data-start=\"75\" data-end=\"96\">digital marketing<\/strong> is undergoing one of the most profound transformations in its history, driven largely by regulation and platform changes: GDPR, ePrivacy rules, Apple\u2019s tracking restrictions starting with iOS 14, and the gradual elimination of third-party cookies from Chrome. The result is clear, the <strong data-start=\"381\" data-end=\"405\">cookieless marketing<\/strong> era is no longer a future scenario, but the present reality businesses must adapt to.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">First-Party Data: the new strategic asset<\/span><\/h3>[vc_column_text css=&#8221;.vc_custom_1777023699203{margin-top: 0px !important;}&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-start=\"670\" data-end=\"904\">In this context, <strong data-start=\"687\" data-end=\"707\">first-party data, <\/strong>data collected directly by a company through its own digital properties such as websites, apps, CRM systems, and email platforms, has become a critical strategic asset within <strong data-start=\"882\" data-end=\"903\">digital marketing<\/strong>.<\/p>\n<p data-start=\"906\" data-end=\"1126\">Companies that have historically built a structured database of consent-based, well-profiled contacts now hold a significant advantage over those that relied primarily on third-party targeting through external platforms.<\/p>\n<p data-start=\"1128\" data-end=\"1402\">Building a coordinated and transparent <strong data-start=\"1167\" data-end=\"1195\">data collection strategy<\/strong> requires technical, legal, and communication investment. However, it is an investment that safeguards long-term marketing effectiveness, regardless of how platforms like Google or Meta evolve in the future.<\/p>\n<p data-start=\"1445\" data-end=\"1741\">More advanced organizations are now adopting <strong data-start=\"1490\" data-end=\"1524\">Customer Data Platforms (CDPs)<\/strong>, which centralize proprietary data and enable personalized activations across all channels, without relying on cookies or external identifiers. This shift is becoming a cornerstone of modern <strong data-start=\"1715\" data-end=\"1740\">data-driven marketing<\/strong>.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_69f0b69217ac5{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_69f0b69217ac5\"><span class=\"vcex-heading-inner wpex-inline-block\">KPIs, CRO and continuous optimization<\/span><\/h2><figure class=\"vcex-image vcex-module\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"1200\" height=\"500\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2026\/04\/KPI-CRO-e-ottimizzazione-continua.gif\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><\/div><\/figure>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Running a <strong data-start=\"56\" data-end=\"77\">digital marketing<\/strong> strategy without measurement is like driving blindfolded: you might move forward, but you have no idea where you\u2019re going. Defining the right <strong data-start=\"220\" data-end=\"257\">KPIs (Key Performance Indicators)<\/strong> is the first step in turning data into actionable decisions within any <strong data-start=\"329\" data-end=\"359\">digital marketing strategy<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">What to measure and how to interpret it<\/span><\/h3>[vc_column_text css=&#8221;.vc_custom_1777024052989{margin-top: 0px !important;}&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-start=\"416\" data-end=\"484\">KPIs vary depending on the objective. Here is a practical framework:<\/p>\n<ul data-start=\"486\" data-end=\"848\">\n<li data-section-id=\"cs754g\" data-start=\"486\" data-end=\"556\"><strong data-start=\"488\" data-end=\"514\">Visibility objectives:<\/strong> impressions, reach, brand search volume<\/li>\n<li data-section-id=\"1hujhf7\" data-start=\"557\" data-end=\"645\"><strong data-start=\"559\" data-end=\"582\">Traffic objectives:<\/strong> organic sessions, CTR (click-through rate), keyword rankings<\/li>\n<li data-section-id=\"1t9ri12\" data-start=\"646\" data-end=\"752\"><strong data-start=\"648\" data-end=\"674\">Conversion objectives:<\/strong> conversion rate (CR), cost per acquisition (CPA), ROAS (Return on Ad Spend)<\/li>\n<li data-section-id=\"gvx5dq\" data-start=\"753\" data-end=\"848\"><strong data-start=\"755\" data-end=\"780\">Retention objectives:<\/strong> repeat visit rate, lifetime value (LTV), NPS (Net Promoter Score)<\/li>\n<\/ul>\n<p data-start=\"896\" data-end=\"1317\"><strong data-start=\"896\" data-end=\"934\">CRO (Conversion Rate Optimization)<\/strong> is the discipline focused on systematically improving these metrics by working on user experience, landing page structure, and message quality. It is not about big redesigns or radical changes, but rather about continuous testing of small hypotheses through A\/B testing, heatmaps, and funnel analysis, incremental improvements that, over time, generate significant performance gains.<\/p>\n<p data-start=\"1360\" data-end=\"1566\">The key point is that optimization is not a project with an end date. It is an ongoing process that forms part of the daily routine of any mature marketing team or agency operating in <strong data-start=\"1544\" data-end=\"1565\">digital marketing<\/strong>.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_69f0b6921d615{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_69f0b6921d615\"><span class=\"vcex-heading-inner wpex-inline-block\">Accessibility: inclusion as a standard, not an option<\/span><\/h2>[vc_column_text css=&#8221;.vc_custom_1777024124600{margin-bottom: 1px !important;}&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-start=\"62\" data-end=\"439\">There is one topic that the <strong data-start=\"90\" data-end=\"111\">digital marketing<\/strong> world has long underestimated and can no longer afford to ignore: <strong data-start=\"178\" data-end=\"195\">accessibility<\/strong>. Designing accessible digital experiences has always been an ethical responsibility, but today it is also a legal requirement (with new European directives making it mandatory for many categories of websites) and a clear competitive advantage.<\/p>\n<p data-start=\"482\" data-end=\"964\">Moreover, an accessible website, campaign, or app performs better for everyone. Accessibility best practices, such as semantic structure, proper color contrast, keyboard navigation, and alternative text for images, not only improve usability for users with disabilities, but enhance the overall user experience across the board. They also positively impact <strong data-start=\"837\" data-end=\"856\">SEO performance<\/strong>, since search engines interpret websites in a way that is similar to how a screen reader processes content.<\/p>\n<p data-start=\"1007\" data-end=\"1287\">Inclusive communication is also a <strong data-start=\"1041\" data-end=\"1069\">brand positioning choice<\/strong>. It signals a company that cares about people, not just conversions. In a market saturated with identical messages, this difference is noticeable, and increasingly decisive within modern <strong data-start=\"1256\" data-end=\"1286\">digital marketing strategy<\/strong>.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;]<style>.vcex-heading.vcex_69f0b6921f7e3{color:#ea4e57;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl vcex_69f0b6921f7e3\"><span class=\"vcex-heading-inner wpex-inline-block\">Digital Marketing starts with a vision<\/span><\/h2>[vc_column_text css=&#8221;.vc_custom_1777024212833{margin-top: 1px !important;}&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<p data-start=\"47\" data-end=\"335\">We have explored a broad landscape that includes <strong data-start=\"96\" data-end=\"117\">content marketing<\/strong>, email automation, programmatic advertising, privacy, social media, and accessibility. What do all these <strong data-start=\"223\" data-end=\"244\">digital marketing<\/strong> activities have in common? A single, concrete objective: driving real value for the brand.<\/p>\n<p data-start=\"337\" data-end=\"652\">Instead of activating as many channels as possible, the smarter approach is to choose the right ones, manage them consistently, and measure every action with discipline. Over time, this creates a <strong data-start=\"533\" data-end=\"554\">digital ecosystem<\/strong> that continues working for the business even when the entrepreneur is not actively monitoring it.<\/p>\n<hr data-start=\"654\" data-end=\"657\" \/>\n<p data-start=\"659\" data-end=\"800\">If you are building your online presence from scratch, or aiming to take it to the next level, you need a clear <strong data-start=\"769\" data-end=\"799\">digital marketing strategy<\/strong>.<\/p>\n<p data-start=\"802\" data-end=\"967\">Tell us about your project: get in touch with us, and let\u2019s identify together which <strong data-start=\"886\" data-end=\"918\">digital marketing activities<\/strong> make the most sense for your business right now.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;mtd85 mtm60&#8243;][vc_column][vc_column_text css=&#8221;&#8221; text_align=&#8221;center&#8221; color=&#8221;#000000&#8243; font_size=&#8221;16px&#8221; font_weight=&#8221;700&#8243;]condividi[\/vc_column_text]<style>.vcex-social-share.vcex_69f0b69221f36 .vcex-social-share__buttons{gap:15px;}.vcex-social-share.vcex_69f0b69221f36 .vcex-social-share__button{min-width:34px;min-height:34px;color:#ffffff;background:#000000;}.vcex-social-share.vcex_69f0b69221f36 .vcex-social-share__button:hover{color:#ffffff;background:#000000;}<\/style>\n\t<div class=\"vcex-social-share vcex-module mtd20 mtm20 vcex_69f0b69221f36\" data-target=\"_blank\" data-source=\"https%3A%2F%2Fwww.mentarossa.it%2Fen%2F\" data-url=\"https%3A%2F%2Fwww.mentarossa.it%2Fen%2Fdigital-marketing-complete-guide%2F\" data-title=\"Digital Marketing: the complete guide to Digital Marketing Activities\" data-summary=\"Fresh%20off%20the%20Artemis%20II%20mission%2C%20imagine%20yourself%20in%20space%2C%20looking%20down%20and%20reflecting%20on%20what%E2%80%99s%20happening%20on%20Earth.%20Among%20the%20countless%20daily%20events%2C%20some%20more%20meaningful%20than%20others%2C%20billions\"><div class=\"vcex-social-share__buttons wpex-flex wpex-flex-wrap wpex-justify-center wpex-gap-5\"><button class=\"vcex-social-share__button vcex-social-share__button--facebook wpex-rounded-full wpex-facebook wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share on Facebook\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M512 256C512 114.6 397.4 0 256 0S0 114.6 0 256C0 376 82.7 476.8 194.2 504.5V334.2H141.4V256h52.8V222.3c0-87.1 39.4-127.5 125-127.5c16.2 0 44.2 3.2 55.7 6.4V172c-6-.6-16.5-1-29.6-1c-42 0-58.2 15.9-58.2 57.2V256h83.6l-14.4 78.2H287V510.1C413.8 494.8 512 386.9 512 256h0z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--linkedin wpex-rounded-full wpex-linkedin wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share on LinkedIn\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M100.3 448H7.4V148.9h92.9zM53.8 108.1C24.1 108.1 0 83.5 0 53.8a53.8 53.8 0 0 1 107.6 0c0 29.7-24.1 54.3-53.8 54.3zM447.9 448h-92.7V302.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V448h-92.8V148.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V448z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--x-twitter wpex-rounded-full wpex-x-twitter wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Post on X\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--whatsapp wpex-rounded-full wpex-whatsapp wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share via Whatsapp\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7 .9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"\/><\/svg><\/span><\/button><\/div><\/div>\n\n[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1742802776288{background-color: #A59CFF !important;}&#8221; el_class=&#8221;ptd60 ptm50 pbd70 pbm50 mtd60 mtm50&#8243;][vc_column][vc_column_text css=&#8221;&#8221; text_align=&#8221;center&#8221; color=&#8221;#ffffff&#8221;]\n<h4>un tema che conosciamo bene<\/h4>\n[\/vc_column_text]<div class=\"wpex-post-cards wpex-post-cards-template_406 mtd70 mtm50 wpex-relative\"><div class=\"wpex-post-cards-inner\"><\/div><\/div>[vc_row_inner el_class=&#8221;mtd60 mtm50&#8243;][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221; css=&#8221;&#8221; el_class=&#8221;br_desk&#8221;]\n<h3>Diamo alle tue idee<br \/>\nuna <span style=\"color: #ffffff;\">forma ben precisa.<br \/>\n<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;mtm30&#8243; width=&#8221;1\/3&#8243;][vc_column_text css_animation=&#8221;fadeInRight&#8221; css=&#8221;&#8221;]<span style=\"font-weight: 400;\">Ogni progetto nasce dall\u2019unione di specifiche competenze, <\/span><span style=\"font-weight: 400;\">una comunicazione integrata per raggiungere obiettivi ambiziosi.<\/span>[\/vc_column_text]<style>.vcex-button.vcex_69f0b6922eb4d{border-radius:50px;background:#000000;color:#ffffff!important;padding-block:10px;padding-inline:30px;}.vcex-button.vcex_69f0b6922eb4d:hover{background:#00000070!important;color:#ffffff!important;}<\/style><a href=\"https:\/\/www.mentarossa.it\/cosa-facciamo\/\" class=\"vcex-button theme-button inline mtd20 mtm20  wpb_animate_when_almost_visible wpb_fadeInRight fadeInRight vcex_69f0b6922eb4d\"><span class=\"vcex-button-inner theme-button-inner wpex-flex wpex-flex-wrap wpex-items-center wpex-justify-center\">scopri i nostri progetti<\/span><\/a> [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;] Fresh off the Artemis II mission, imagine yourself in space, looking down and reflecting on what\u2019s happening on Earth. Among the countless daily events, some more meaningful than others, billions of people unlock a smartphone, type a query, scroll through a feed, click on an ad, and&hellip;<\/p>\n","protected":false},"author":3,"featured_media":5311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[37,42,43],"tags":[],"post_series":[],"class_list":["post-5306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-podcast-en","category-social-media-en","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing: the complete guide to Digital Marketing Activities - Mentarossa<\/title>\n<meta name=\"description\" content=\"Digital marketing: what it is, how it works, and the strategies to grow your business online. A complete, practical guide for brands and marketers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mentarossa.it\/en\/digital-marketing-complete-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing: the complete guide to Digital Marketing Activities - Mentarossa\" \/>\n<meta property=\"og:description\" content=\"Digital marketing: what it is, how it works, and the strategies to grow your business online. 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