{"id":4987,"date":"2025-11-06T12:10:32","date_gmt":"2025-11-06T11:10:32","guid":{"rendered":"https:\/\/www.mentarossa.it\/natale-non-e-una-deadline-e-un-test-di-pianificazione\/"},"modified":"2025-12-23T17:33:00","modified_gmt":"2025-12-23T16:33:00","slug":"christmas-is-not-a-deadline-its-a-planning-test","status":"publish","type":"post","link":"https:\/\/www.mentarossa.it\/en\/christmas-is-not-a-deadline-its-a-planning-test\/","title":{"rendered":"Christmas isn’t a deadline. It’s a planning test."},"content":{"rendered":"
[vc_row el_class=”maxw1140″][vc_column][vc_column_text css=””]Every year, in November, the same thing happens:
\nmarketing becomes an obstacle course.<\/p>\n

According to HubSpot and Hootsuite<\/em>, more than 68% of marketing teams say the fourth quarter is the most stressful of the year<\/strong>.
\nAnd 42% of campaigns<\/strong> launched between November and December undergo changes along the way.
\nTranslation: we work hard, think little, waste energy.
\nAnd we forget that right now, in the midst of chaos, a brand’s strategic reputation<\/strong> is at stake.<\/p>\n

Because those who arrive in December feeling overwhelmed leave in January already tired.
\nThere’s no point in doing more.
\nWe need to do better, in less time<\/em>.[\/vc_column_text][vc_empty_space height=”35px”]

\"\"<\/a><\/div><\/figure>[vc_empty_space height=”25px”][vc_column_text css=””]The point isn’t to close: it’s to understand<\/strong><\/p>\n

Every November, companies confuse marketing objectives with business objectives.
\nEverything is measured in clicks, opens, and flash sales, but few ask themselves whether those numbers are truly creating value.<\/p>\n

And in the meantime, planning crumbles under the weight of chain approvals.
\nEvery post, every headline, every color goes through three signatures.
\nDecisions are made when time is running out, and strategy becomes just an elegant way to justify the rush.<\/p>\n

The paradox is that brands ask agencies to “bring vision,” but then revert to “how we’ve always done it.”
\nAnd while the details are being discussed, the only thing that matters is lost: direction<\/strong>.<\/p>\n

At Mentarossa, we see it every year: 70% of customers stop at Black Friday and stop thinking about Christmas<\/strong>, which is actually the perfect time to figure out where to take the brand.
\nThat’s why we’re planning it in August.
\nNot out of obsession, but out of vision.[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text css=”” el_class=”mtd30 mtm30 h2_articolo” font_weight=”700″ color=”#000000″ font_size=”20″ line_height=”30px”]\n

November and December are for this purpose<\/h2>\n[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text css=””]Not to close everything, but to close well.
\nTo regain control\u2014real control, not the one of the last approval\u2014and set the course for the coming year.<\/p>\n

Three concrete levers to work on now:[\/vc_column_text][vc_empty_space height=”30px”]