{"id":4210,"date":"2025-07-30T16:37:51","date_gmt":"2025-07-30T14:37:51","guid":{"rendered":"https:\/\/www.mentarossa.it\/?p=4210"},"modified":"2025-08-08T15:39:39","modified_gmt":"2025-08-08T13:39:39","slug":"three-months-pass-and-so-much-happens","status":"publish","type":"post","link":"https:\/\/www.mentarossa.it\/en\/three-months-pass-and-so-much-happens\/","title":{"rendered":"Three months pass, and so much happens"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row el_class=&#8221;maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221;]It goes like this: you think&#8230; \u201clet\u2019s write the next edition of MENTINE next week,\u201d and meanwhile, three months pass\u2014and so much happens.[\/vc_column_text][vc_empty_space height=&#8221;35px&#8221;][vc_column_text css=&#8221;&#8221;]In our case, <strong>EVERYTHING<\/strong> has been:[\/vc_column_text][vc_empty_space height=&#8221;35px&#8221;][vc_column_text css=&#8221;&#8221;]\n<ul>\n<li><strong><a href=\"https:\/\/www.mentarossa.it\/en\/an-important-day-people-ideas-and-the-desire-to-grow\/\">The 10 years of Mentarossa<\/a><\/strong><\/li>\n<\/ul>\n<p>celebrated with an exciting event alongside all our clients (<a href=\"https:\/\/www.mentarossa.it\/en\/an-important-day-people-ideas-and-the-desire-to-grow\/\">here\u2019s the video<\/a>, in case you missed it). A great exercise in exploring what it means to bring creativity to an event and beyond the digital world.[\/vc_column_text][vc_empty_space height=&#8221;35px&#8221;][vc_column_text css=&#8221;&#8221;]\n<ul>\n<li><strong><a href=\"https:\/\/www.mentarossa.it\/en\/mentarossa-wins-2-awards-at-the-2025-mediastars\/\">Mediastars Technical Award<\/a><\/strong><\/li>\n<\/ul>\n<p>received for our self-promo \u201c<a href=\"https:\/\/www.mentarossa.it\/en\/zeroscuse\/\">ZEROSCUSE<\/a>\u201d. An ironic yet deeply authentic project, created to tell who we are\u2014without (precisely) any excuses.[\/vc_column_text][vc_empty_space height=&#8221;35px&#8221;][vc_column_text css=&#8221;&#8221;]\n<ul>\n<li><strong><a href=\"https:\/\/www.mentarossa.it\/en\/from-pisa-to-osaka-a-journey-of-beauty-creativity-and-new-horizons\/\">Internationalization Project<\/a><\/strong><\/li>\n<\/ul>\n<p>officially presented at <a href=\"https:\/\/www.mentarossa.it\/en\/from-pisa-to-osaka-a-journey-of-beauty-creativity-and-new-horizons\/\">Expo Osaka 2025<\/a>, where we showcased our vision of creativity.[\/vc_column_text][vc_empty_space height=&#8221;35px&#8221;][vc_column_text css=&#8221;&#8221;]\n<ul>\n<li><strong><a href=\"https:\/\/www.mentarossa.it\/en\/progetti\/chianciano-terme\/\">First National TV Commercial<\/a><\/strong><\/li>\n<\/ul>\n<p>created for the first time for <a href=\"https:\/\/www.mentarossa.it\/en\/progetti\/chianciano-terme\/\">Chianciano Terme<\/a>. A collaborative effort designed to bring strength and modernity to a historic destination of Italian wellness.[\/vc_column_text][vc_empty_space height=&#8221;35px&#8221;][vc_column_text css=&#8221;&#8221;]\n<ul>\n<li><strong>Events and Video Reports<\/strong><\/li>\n<\/ul>\n<p>That once again made us feel in the right place at the right time. Opportunities to meet people, listen to different realities, and keep doing what we love most: turning experiences into stories.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Three months have flown by, yes. But it\u2019s not just about:<\/p>\n<h3><strong>#HOWTIMEFLIESWHENYOUAREHAVINGFUN<\/strong><\/h3>\n[\/vc_column_text][vc_empty_space height=&#8221;16px&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]It\u2019s just that when you\u2019re deep in the doing, it\u2019s easy to lose sight of why we\u2019re doing it all&#8230; and here comes a fresh reflection \/ little rant straight from this afternoon\u2019s lunch break.[\/vc_column_text][vc_empty_space][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30 h2_articolo&#8221; font_weight=&#8221;700&#8243; color=&#8221;#000000&#8243; font_size=&#8221;20&#8243; line_height=&#8221;30px&#8221;]\n<h2>The shared vision: a hidden (but essential) compass<\/h2>\n[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Doing is wonderful. It makes things tangible, alive, and relevant.<br \/>\nBut if we never pause to look up, we risk moving forward without a truly shared direction.<br \/>\nAnd this is a critical issue, especially in internal communication (but not only there). So, here\u2019s the core message of this Mentina \u2014 <em><strong>Unsolicited practical advice.<\/strong><\/em><\/p>\n<p>We often talk with companies that tell us:<\/p>\n<ul>\n<li><em>&#8220;Our collaborators talk about the company in completely different ways.&#8221;<\/em><\/li>\n<li><em>&#8220;We changed our strategy, but internal perception has remained stuck as it was two years ago.&#8221;<\/em><\/li>\n<li><em>&#8220;We have evolved, yet the way we communicate no longer represents who we are.&#8221;<\/em><\/li>\n<\/ul>\n<p>That\u2019s why <strong>sharing the vision<\/strong> isn\u2019t just a symbolic gesture \u2014 it\u2019s a concrete project. It requires <strong>time, methodology, and investment.<\/strong>[\/vc_column_text][vc_empty_space][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30 h2_articolo&#8221; font_weight=&#8221;700&#8243; color=&#8221;#000000&#8243; font_size=&#8221;20&#8243; line_height=&#8221;30px&#8221;]\n<h2>How do you truly share a vision?<\/h2>\n[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Some practical insights:[\/vc_column_text][vc_empty_space height=&#8221;5px&#8221;][vc_column_text css=&#8221;.vc_custom_1754650996251{padding-top: -30px !important;}&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<h5><strong>Board + team = strategic alignment<\/strong><\/h5>\n<p>Meeting to redefine the cardinal points: why we exist, what we want to become, and what we no longer are.<br \/>\nNot only involving leadership but also those who keep the company running every day.<br \/>\nHow? An event is always a good idea.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<h5><strong>Simple and accessible narrative formats<\/strong><\/h5>\n<p>A slide full of keywords is not enough.<br \/>\nWhat\u2019s needed are narratives: videos, onboarding kits, tools that help people tell \u201cwho we are\u201d without stumbling.<br \/>\n(Want to test your vision? Ask three colleagues to describe it in three sentences and see what happens.)<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<h5><strong>Internal content that builds culture<\/strong><\/h5>\n<p>Internal communication shouldn\u2019t just inform.<br \/>\nIt can inspire, align, and strengthen shared identity.<br \/>\n(And when it works, it\u2019s felt outside too.)<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<h5><strong>A plan, not a one-off action<\/strong><\/h5>\n<p>Building a shared culture requires a journey: strategy, goals, tools, and consistency.<br \/>\nSo, let\u2019s make room for well-crafted internal communication.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]If it feels like something is shifting in your team, in your communication, or in your public storytelling, <strong>but you\u2019re not sure which way it\u2019s going<\/strong> pause for a moment.<\/p>\n<p>Ask yourself:<br \/>\nIs our vision still truly shared?<br \/>\nAre we actively telling it, or just assuming it?<\/p>\n<p>If you want to talk about it, you know where to find us.[\/vc_column_text]<style>.vcex-button.vcex_69e5296cefa73{border-radius:50px;background:#ff0050;padding-block:10px;padding-inline:40px;}.vcex-button.vcex_69e5296cefa73:hover{background:#c2003d!important;}<\/style><div class=\"theme-button-wrap textcenter wpex-clr\"><a href=\"https:\/\/www.mentarossa.it\/en\/lets-get-to-know-each-other\/\" class=\"vcex-button theme-button align-center inline mtd40 mtm40 vcex_69e5296cefa73\"><span class=\"vcex-button-inner theme-button-inner wpex-flex wpex-flex-wrap wpex-items-center 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130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7 .9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"\/><\/svg><\/span><\/button><\/div><\/div>\n\n[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1742802776288{background-color: #A59CFF !important;}&#8221; el_class=&#8221;ptd60 ptm50 pbd70 pbm50 mtd60 mtm50&#8243;][vc_column][vc_column_text css=&#8221;&#8221; text_align=&#8221;center&#8221; color=&#8221;#ffffff&#8221;]\n<h4>a topic we know well<\/h4>\n[\/vc_column_text]<div class=\"wpex-post-cards wpex-post-cards-template_406 mtd70 mtm50 wpex-relative\"><div class=\"wpex-post-cards-inner\"><\/div><\/div>[vc_row_inner el_class=&#8221;mtd60 mtm50&#8243;][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221; css=&#8221;&#8221; el_class=&#8221;br_desk&#8221;]\n<h3>We give your ideas<br \/>\na <span style=\"color: #ffffff;\">well-defined shape.<br \/>\n<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;mtm30&#8243; width=&#8221;1\/3&#8243;][vc_column_text css_animation=&#8221;fadeInRight&#8221; css=&#8221;&#8221;]<span style=\"font-weight: 400;\">Each project is born from the union of specific skills, <\/span><span style=\"font-weight: 400;\">integrated communication to achieve ambitious goals.<\/span><\/p>\n[\/vc_column_text]<style>.vcex-button.vcex_69e5296cf29e3{border-radius:50px;background:#000000;color:#ffffff!important;padding-block:10px;padding-inline:30px;}.vcex-button.vcex_69e5296cf29e3:hover{background:#00000070!important;color:#ffffff!important;}<\/style><a href=\"https:\/\/www.mentarossa.it\/cosa-facciamo\/\" class=\"vcex-button theme-button inline mtd20 mtm20  wpb_animate_when_almost_visible wpb_fadeInRight fadeInRight vcex_69e5296cf29e3\"><span class=\"vcex-button-inner theme-button-inner wpex-flex wpex-flex-wrap wpex-items-center wpex-justify-center\">discover our projects<\/span><\/a> [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221;]It goes like this: you think&#8230; \u201clet\u2019s write the next edition of MENTINE next week,\u201d and meanwhile, three months pass\u2014and so much happens.[\/vc_column_text][vc_empty_space height=&#8221;35px&#8221;][vc_column_text css=&#8221;&#8221;]In our case, EVERYTHING has been:[\/vc_column_text][vc_empty_space height=&#8221;35px&#8221;][vc_column_text css=&#8221;&#8221;] The 10 years of Mentarossa celebrated with an exciting event alongside all our clients (here\u2019s the video, in case you missed&hellip;<\/p>\n","protected":false},"author":3,"featured_media":3878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[],"post_series":[],"class_list":["post-4210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-training","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three months pass, and so much happens - 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