{"id":4203,"date":"2025-07-28T14:14:37","date_gmt":"2025-07-28T12:14:37","guid":{"rendered":"https:\/\/www.mentarossa.it\/?p=4203"},"modified":"2025-08-07T15:44:36","modified_gmt":"2025-08-07T13:44:36","slug":"an-important-day-people-ideas-and-the-desire-to-grow","status":"publish","type":"post","link":"https:\/\/www.mentarossa.it\/en\/an-important-day-people-ideas-and-the-desire-to-grow\/","title":{"rendered":"An important day: people, ideas and the desire to grow."},"content":{"rendered":"
[vc_row el_class=”maxw1140″][vc_column][vc_column_text css=””]On Friday, May 16th, we blew out 10 candles.<\/strong><\/p>\n

Organizing events for others is our daily bread.
\nBut doing it for ourselves… that’s a whole different story.<\/p>\n

To celebrate these 10 years, we chose to take care of every detail with the same love we put into our clients’ projects \u2014 maybe even a little more.<\/p>\n

We picked a venue that spoke our language (beautiful, intimate, a little magical), envisioned a narrative path to guide people through our past, present, and future, and crafted every visual and creative element around one idea: how time flies when you’re having fun.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”mtd30 mtm30 maxw1140″][vc_column][vc_empty_space][vc_video link=”https:\/\/vimeo.com\/1086812669″ css=””][vc_column_text css=”” el_class=”mtd30 mtm30″]From the installations to the music, from the toasts to the graphics \u2014 everything had meaning (or at the very least, a smile).
\nWe wanted an event that felt truly ours: nothing formal, no empty words. Just us, as we really are.<\/strong><\/p>\n

And yes, we got emotional<\/strong>.
\nBecause when you pour everything you are into something\u2026 it shows.
\nIt wasn\u2019t just a party.
\nIt was a moment to pause, look each other in the eye, and say:
\n\u201cHey, look at what we\u2019ve built.\u201d[\/vc_column_text][vc_empty_space]

\"Cocktail<\/a><\/div><\/figure><\/div>
\"Cuscini<\/a><\/div><\/figure><\/div>
\"Festa<\/a><\/div><\/figure><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row el_class=”mtd30 mtm30 maxw1140″][vc_column][vc_column_text css=”” el_class=”mtd30 mtm30″]During the evening, we wanted to tell our story \u2014 also through some of our most \u201cMentarossa-style\u201d projects: the irony of Appendialibi<\/a> (awarded at Mediastars), the lightness of Calma e Gesso<\/a>, and the vision behind FAR\u00d2<\/a>.
\n[\/vc_column_text][vc_empty_space]
\"Appendialibi<\/a><\/div><\/figure><\/div>
\"calma<\/a><\/div><\/figure><\/div>
\"Far\u00f2<\/a><\/div><\/figure><\/div><\/div><\/div>[vc_column_text css=”” el_class=”mtd30 mtm30″]And then, a surprise<\/strong>.<\/p>\n

A special installation designed to celebrate how time flies when you\u2019re having fun \u2014 a journey through the behind-the-scenes of these ten years.
\nColorful panels, anecdotes, jokes, and real quotes borrowed from the projects we\u2019ve built alongside those who believed in us.
\nA way to say thank you without being too formal.
\nBecause yes, that\u2019s how we like to communicate: creatively, and without too many frills.[\/vc_column_text][vc_empty_space]

\"Cartoline<\/a><\/div><\/figure><\/div><\/div><\/div>
\"Festa<\/a><\/div><\/figure><\/div>
\"Festa<\/a><\/div><\/figure><\/div>
\"Festa<\/a><\/div><\/figure><\/div><\/div><\/div>[vc_column_text css=”” el_class=”mtd30 mtm30″]During her speech, Martina Pescioli<\/strong> \u2013 our founder \u2013 said something that really stayed with us:
\n\u201cSince the very beginning of Mentarossa, our goal has been to bring beauty into the world. This evening was born with that same spirit.\u201d<\/p>\n

Thank you to everyone who came by, who sent us a message, and who will be with us for the next 10, 20, 50 years.
\nThe best is yet to come.<\/strong>[\/vc_column_text][vc_empty_space]

\"10<\/a><\/div><\/figure><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row css_animation=”fadeInUp” el_class=”mtd85 mtm60″][vc_column][vc_column_text css=”” text_align=”center” color=”#000000″ font_size=”16px” font_weight=”700″]share[\/vc_column_text]