{"id":4087,"date":"2025-07-10T16:46:47","date_gmt":"2025-07-10T14:46:47","guid":{"rendered":"https:\/\/www.mentarossa.it\/?p=4087"},"modified":"2025-08-07T12:32:06","modified_gmt":"2025-08-07T10:32:06","slug":"mentarossa-wins-2-awards-at-the-2025-mediastars","status":"publish","type":"post","link":"https:\/\/www.mentarossa.it\/en\/mentarossa-wins-2-awards-at-the-2025-mediastars\/","title":{"rendered":"Mentarossa wins 2 awards at the 2025 Mediastars"},"content":{"rendered":"
[vc_row el_class=”maxw1140″][vc_column][vc_column_text css=””]On Friday, June 6th, the San Fedele Auditorium in Milan hosted the awards ceremony for the 29th edition of the Mediastars Advertising Award<\/strong>, one of Italy\u2019s leading recognitions in the field of communication and advertising creativity.
\nIt was a particularly competitive edition, with around 550 projects submitted<\/strong> and evaluated by a jury of industry experts and professionals.<\/p>\n

Among the standout participants in this year\u2019s edition was Mentarossa<\/strong>, which earned recognition in the Corporate Pack & Promo category, winning two major awards for the #zeroscuse AppendiAlibi campaign: Second Place in the Promotions section, Corporate Pack & Promo area<\/strong> Special Star for Art Direction<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”mtd30 mtm30 maxw1140″][vc_column][vc_empty_space]

\"\"<\/a><\/div><\/figure><\/div>
\"\"<\/a><\/div><\/figure><\/div>
\"\"<\/a><\/div><\/figure><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row el_class=”mtd30 mtm30 maxw1140″][vc_column][vc_column_text css=”” el_class=”mtd30 mtm30″]The campaign stood out for its strong creative and cross-media approach, designed to spark a shift in perspective around the excuses often tied to the professional world. At the heart of the initiative was a cardboard display \u2013 original and visually impactful \u2013 featuring ironic yet thought-provoking messages. It was showcased at We Make Future 2024<\/strong>, the largest international fair dedicated to Artificial Intelligence, Technology, and Digital Innovation.
\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”mtd30 mtm30 maxw1140″][vc_column][vc_column_text css=”” el_class=”mtd30 mtm30″]Martina Pescioli<\/strong>, Founder of Mentarossa, commented:
\n\u201cWe\u2019re truly proud of this double recognition, which rewards the boldness of a campaign created to playfully unmask the most common excuses in professional settings. With #zeroscuse AppendiAlibi, we aimed to deliver a project that combined creativity, visual impact, and a light yet powerful reflection on how we approach change. This award is a meaningful confirmation of the value of our approach and the work of our team.\u201d<\/em>[\/vc_column_text][vc_empty_space][vc_video link=”https:\/\/youtu.be\/OEKvWwi29kM?si=8X8g1OgmWVm-_UBu” css=””][\/vc_column][\/vc_row][vc_row css_animation=”fadeInUp” el_class=”mtd85 mtm60″][vc_column][vc_column_text css=”” text_align=”center” color=”#000000″ font_size=”16px” font_weight=”700″]share[\/vc_column_text]