{"id":2647,"date":"2021-07-20T09:28:33","date_gmt":"2021-07-20T07:28:33","guid":{"rendered":"https:\/\/www.mentarossa.it\/la-norvegia-afferma-basta-foto-ritoccate-proteggiamo-i-giovani-con-veridicita-e-trasparenza\/"},"modified":"2025-04-17T11:06:10","modified_gmt":"2025-04-17T09:06:10","slug":"norway-says-no-more-retouched-photos-lets-protect-young-people-with-truth-and-transparency","status":"publish","type":"post","link":"https:\/\/www.mentarossa.it\/en\/norway-says-no-more-retouched-photos-lets-protect-young-people-with-truth-and-transparency\/","title":{"rendered":"Norway Says: No More Retouched Photos! Let\u2019s Protect Young People with Truth and Transparency"},"content":{"rendered":"
[vc_row el_class=”maxw1140″][vc_column][vc_column_text css=””]These days, the realm of social media is buzzing about one thing: Norway says no to retouched photos, deemed responsible for beauty standards that severely test the self-esteem and health of young boys and girls.<\/p>\n

The Scandinavian parliament wants to protect new generations so that they accept themselves as they are without being influenced by the artificial faces and bodies that invade the world of the web. For this reason, from the summer of 2022, the Norwegian law prohibits the publication of any image or advertising message with filters or retouching that alters its truthfulness and transparency.<\/p>\n

The law is clear: retouched photos cannot be published without explicitly stating it. In fact, the disclosure of images altered by filters, Photoshop, or anything else is not prohibited, but if we really cannot abandon the “filter” effect, then we must express it clearly.<\/p>\n

How? With a mandatory logo.<\/p>\n

Only if equipped with the so-called “labeling,” the labeling that confesses the optical trick, is the image in compliance and can therefore be disseminated on the web and social media without any danger of sanctions from the Norwegian government. If, on the contrary, the distortion of the posted image is not expressed, the responsible party is directly accountable to the authorities, facing substantial penalties and, in serious cases, imprisonment.<\/p>\n

The purpose of the legislation is to bring reality to light and put aside the fiction that has characterized the images we find on social media, advertising campaigns, and promotional messages for too long. Unfortunately, the Ministry itself recognizes the difficulty in applying a law like this; in fact, it is not always easy to understand when a photo is retouched, and above all, it is not clear whether the rule prohibits or not the adjustments of lighting, saturation, and contrast of photographs. These effects, seemingly harmless, can in fact create even significant improvements in skin and body.[\/vc_column_text][vc_column_text css=”” el_class=”mtd30 mtm30 h2_articolo” font_weight=”700″ color=”#000000″ font_size=”20″ line_height=”30px”]\n

The #NoDigitalDistortion movement<\/h2>\n[\/vc_column_text][vc_column_text css=”” el_class=”mtd30 mtm30″]An interesting campaign on the topic is the one carried out by Dove<\/a>, one of the best-known brands in personal care.<\/p>\n

“Reverse Selfie”: this is the name of the campaign that focuses on the artificial construction of selfies and the art of photo editing, a ritual that can be harmful to younger boys and girls.<\/p>\n

The Unilever brand established the “Self-Esteem Project” a few years ago to communicate a different model of the ideal of beauty, promoting and communicating body positivity.<\/p>\n

One might think of a mass revolt, an imminent protest by lovers of filters and distorted images. In reality, the realm of celebrities firmly approves the Norwegian law, which for now only concerns advertisements, promotional photos, and images disseminated by influencers and celebrities for profit.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”articolo_riga_img mtd100 mtm50 maxw1140″][vc_column][vc_video link=”https:\/\/youtu.be\/UiCDmK90Mxs” align=”center” css=”” el_class=”video_border_radius”][\/vc_column][\/vc_row][vc_row el_class=”mtd100 mtm50 maxw1140″][vc_column][vc_column_text css=””]The reaction of influencers leaves everyone speechless. In fact, they not only side with the Scandinavian law but also ask that checks be carried out on all content in general and not just on those that are popular on the web and have millions of likes.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”articolo_riga_img mtd100 mtm50 maxw1140″][vc_column]