{"id":2619,"date":"2023-12-22T20:20:51","date_gmt":"2023-12-22T19:20:51","guid":{"rendered":"https:\/\/www.mentarossa.it\/faro-il-faro-guida-che-illuminera-la-strada-della-comunicazione-creativa\/"},"modified":"2025-05-16T11:05:58","modified_gmt":"2025-05-16T09:05:58","slug":"faro-the-guiding-beacon-that-will-illuminate-the-path-of-creative-communication","status":"publish","type":"post","link":"https:\/\/www.mentarossa.it\/en\/faro-the-guiding-beacon-that-will-illuminate-the-path-of-creative-communication\/","title":{"rendered":"Far\u00f2 \u2013 the guiding beacon that will illuminate the path of creative communication."},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row el_class=&#8221;maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221;]We start thinking about Christmas campaigns for our clients when we still smell of sunscreen and salt air. Our &#8220;Micheal Bubl\u00e9&#8221; period is so long that when the time for decorations really arrives, we actually feel like tying ourselves to all the Santa Clauses in the neighborhood with garlands and fairy lights, and that&#8217;s precisely why we felt a strong need for a guiding light to show us the way so we wouldn&#8217;t fall into temptation. We wanted to remain curious, decent, and Christmassy just as all our preparatory activities for Advent and the event had been.<\/p>\n<p>What did we do?<\/p>\n<p>A lighthouse.<br \/>\nWe designed it, we had it handcrafted. We chose Grottaglie and its ceramics to give shape to our idea. Why Grottaglie? Simple: because that&#8217;s where the best ceramic artisans are. And we wanted a lighthouse that represented our way of working.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;articolo_riga_img mtd100 mtm50 maxw1140&#8243;][vc_column]<style>.vcex-image.vcex_69e5298d6b465 .vcex-image-inner{max-width:865px;}<\/style><figure class=\"vcex-image vcex-module wpex-text-center articolo_riga_img vcex_69e5298d6b465\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"1920\" height=\"933\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/Faro-il-faro-guida-che-illuminera-la-strada-della-comunicazione-creativa-lavorazione.webp\" class=\"vcex-image-img wpex-align-middle\" alt=\"Far\u00f2\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/Faro-il-faro-guida-che-illuminera-la-strada-della-comunicazione-creativa-lavorazione.webp 1920w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/Faro-il-faro-guida-che-illuminera-la-strada-della-comunicazione-creativa-lavorazione-300x146.webp 300w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/Faro-il-faro-guida-che-illuminera-la-strada-della-comunicazione-creativa-lavorazione-1024x498.webp 1024w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/Faro-il-faro-guida-che-illuminera-la-strada-della-comunicazione-creativa-lavorazione-768x373.webp 768w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/Faro-il-faro-guida-che-illuminera-la-strada-della-comunicazione-creativa-lavorazione-1536x746.webp 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div><\/figure>[\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd100 mtm50 maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]The lighthouse illuminates the path but above all the many possible paths. The lighthouse turns and sees things from different points of view, and with each turn, it always illuminates something new, which perhaps wasn&#8217;t there or wasn&#8217;t illuminated on the previous turn.<\/p>\n<p>It was Faro itself that showed us the way for our Xmas Gift.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;articolo_riga_img mtd100 mtm50 maxw1140&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/7g9mGDqouB8&#8243; align=&#8221;center&#8221; css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30 video_border_radius&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/vimeo.com\/1084901474?share=copy#t=0&#8243; css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30 video_border_radius&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd100 mtm50 maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30 h2_articolo&#8221; font_weight=&#8221;700&#8243; color=&#8221;#000000&#8243; font_size=&#8221;20&#8243; line_height=&#8221;30px&#8221;]\n<h2>Far\u00f2. let&#8217;s illuminate the good intentions of 2024<\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]So, we present our Christmas campaign:<\/p>\n<ul>\n<li>a landing page full of hopes<\/li>\n<li>an Xmas box for our fellow travelers<\/li>\n<li>a presentation card of Faro<\/li>\n<li>a Christmas party during which we exchange gifts<\/li>\n<\/ul>\n<p>may the Christmas spirit illuminate your hearts!<br \/>\nMany &#8220;to you and your family all&#8221;[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;articolo_riga_img mtd30 mtm30 maxw1140&#8243;][vc_column width=&#8221;1\/3&#8221;]<style>.vcex-image.vcex_69e5298d6c5df .vcex-image-inner{max-width:865px;}<\/style><figure class=\"vcex-image vcex-module wpex-text-center articolo_riga_img vcex_69e5298d6c5df\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"800\" height=\"800\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/Faro-il-faro-guida-che-illuminera-la-strada-della-comunicazione-creativa-gif.gif\" class=\"vcex-image-img wpex-align-middle\" alt=\"Far\u00f2\" loading=\"lazy\" decoding=\"async\" \/><\/div><\/figure>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<style>.vcex-image.vcex_69e5298d6ceb4 .vcex-image-inner{max-width:865px;}<\/style><figure class=\"vcex-image vcex-module wpex-text-center articolo_riga_img vcex_69e5298d6ceb4\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"800\" height=\"800\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/Faro-il-faro-guida-che-illuminera-la-strada-della-comunicazione-creativa-gif-2.gif\" class=\"vcex-image-img wpex-align-middle\" alt=\"Far\u00f2\" loading=\"lazy\" decoding=\"async\" \/><\/div><\/figure>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<style>.vcex-image.vcex_69e5298d6d5d7 .vcex-image-inner{max-width:865px;}<\/style><figure class=\"vcex-image vcex-module wpex-text-center articolo_riga_img vcex_69e5298d6d5d7\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"800\" height=\"800\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/Faro-il-faro-guida-che-illuminera-la-strada-della-comunicazione-creativa-gif-3.gif\" class=\"vcex-image-img wpex-align-middle\" alt=\"Far\u00f2\" loading=\"lazy\" decoding=\"async\" \/><\/div><\/figure>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;mtd85 mtm60&#8243;][vc_column][vc_column_text css=&#8221;&#8221; text_align=&#8221;center&#8221; color=&#8221;#000000&#8243; font_size=&#8221;16px&#8221; font_weight=&#8221;700&#8243;]share[\/vc_column_text]<style>.vcex-social-share.vcex_69e5298d6dd0e .vcex-social-share__buttons{gap:15px;}.vcex-social-share.vcex_69e5298d6dd0e .vcex-social-share__button{min-width:34px;min-height:34px;color:#ffffff;background:#000000;}.vcex-social-share.vcex_69e5298d6dd0e .vcex-social-share__button:hover{color:#ffffff;background:#000000;}<\/style>\n\t<div class=\"vcex-social-share vcex-module mtd20 mtm20 vcex_69e5298d6dd0e\" data-target=\"_blank\" data-source=\"https%3A%2F%2Fwww.mentarossa.it%2Fen%2F\" data-url=\"https%3A%2F%2Fwww.mentarossa.it%2Fen%2Ffaro-the-guiding-beacon-that-will-illuminate-the-path-of-creative-communication%2F\" data-title=\"Far\u00f2 \u2013 the guiding beacon that will illuminate the path of creative communication.\" data-summary=\"We%20start%20thinking%20about%20Christmas%20campaigns%20for%20our%20clients%20when%20we%20still%20smell%20of%20sunscreen%20and%20salt%20air.%20Our%20%22Micheal%20Bubl%C3%A9%22%20period%20is%20so%20long%20that%20when%20the%20time%20for\"><div class=\"vcex-social-share__buttons wpex-flex wpex-flex-wrap wpex-justify-center wpex-gap-5\"><button class=\"vcex-social-share__button vcex-social-share__button--facebook wpex-rounded-full wpex-facebook wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share on Facebook\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M512 256C512 114.6 397.4 0 256 0S0 114.6 0 256C0 376 82.7 476.8 194.2 504.5V334.2H141.4V256h52.8V222.3c0-87.1 39.4-127.5 125-127.5c16.2 0 44.2 3.2 55.7 6.4V172c-6-.6-16.5-1-29.6-1c-42 0-58.2 15.9-58.2 57.2V256h83.6l-14.4 78.2H287V510.1C413.8 494.8 512 386.9 512 256h0z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--linkedin wpex-rounded-full wpex-linkedin wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share on LinkedIn\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M100.3 448H7.4V148.9h92.9zM53.8 108.1C24.1 108.1 0 83.5 0 53.8a53.8 53.8 0 0 1 107.6 0c0 29.7-24.1 54.3-53.8 54.3zM447.9 448h-92.7V302.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V448h-92.8V148.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V448z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--x-twitter wpex-rounded-full wpex-x-twitter wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Post on X\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--whatsapp wpex-rounded-full wpex-whatsapp wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share via Whatsapp\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7 .9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"\/><\/svg><\/span><\/button><\/div><\/div>\n\n[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1742802776288{background-color: #A59CFF !important;}&#8221; el_class=&#8221;ptd60 ptm50 pbd70 pbm50 mtd60 mtm50&#8243;][vc_column][vc_column_text css=&#8221;&#8221; text_align=&#8221;center&#8221; color=&#8221;#ffffff&#8221;]\n<h4>a topic we know well<\/h4>\n[\/vc_column_text]<div class=\"wpex-post-cards wpex-post-cards-template_406 mtd70 mtm50 wpex-relative\"><div class=\"wpex-post-cards-inner\"><\/div><\/div>[vc_row_inner el_class=&#8221;mtd60 mtm50&#8243;][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221; css=&#8221;&#8221; el_class=&#8221;br_desk&#8221;]\n<h3>We give your ideas<br \/>\na <span style=\"color: #ffffff;\">well-defined shape.<br \/>\n<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;mtm30&#8243; width=&#8221;1\/3&#8243;][vc_column_text css_animation=&#8221;fadeInRight&#8221; css=&#8221;&#8221;]<span style=\"font-weight: 400;\">Each project is born from the union of specific skills, <\/span><span style=\"font-weight: 400;\">integrated communication to achieve ambitious goals.<\/span>[\/vc_column_text]<style>.vcex-button.vcex_69e5298d7310d{border-radius:50px;background:#000000;color:#ffffff!important;padding-block:10px;padding-inline:30px;}.vcex-button.vcex_69e5298d7310d:hover{background:#00000070!important;color:#ffffff!important;}<\/style><a href=\"https:\/\/www.mentarossa.it\/en\/what-we-do\/\" class=\"vcex-button theme-button inline mtd20 mtm20  wpb_animate_when_almost_visible wpb_fadeInRight fadeInRight vcex_69e5298d7310d\"><span class=\"vcex-button-inner theme-button-inner wpex-flex wpex-flex-wrap wpex-items-center wpex-justify-center\">discover our projects<\/span><\/a> [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221;]We start thinking about Christmas campaigns for our clients when we still smell of sunscreen and salt air. Our &#8220;Micheal Bubl\u00e9&#8221; period is so long that when the time for decorations really arrives, we actually feel like tying ourselves to all the Santa Clauses in the neighborhood with garlands and fairy lights, and&hellip;<\/p>\n","protected":false},"author":2,"featured_media":795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[],"post_series":[],"class_list":["post-2619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-en","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Far\u00f2 \u2013 the guiding beacon that will illuminate the path of creative communication. - Mentarossa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mentarossa.it\/en\/faro-the-guiding-beacon-that-will-illuminate-the-path-of-creative-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Far\u00f2 \u2013 the guiding beacon that will illuminate the path of creative communication. - Mentarossa\" \/>\n<meta property=\"og:description\" content=\"[vc_row el_class=&#8221;maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221;]We start thinking about Christmas campaigns for our clients when we still smell of sunscreen and salt air. Our &#8220;Micheal Bubl\u00e9&#8221; period is so long that when the time for decorations really arrives, we actually feel like tying ourselves to all the Santa Clauses in the neighborhood with garlands and fairy lights, and&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mentarossa.it\/en\/faro-the-guiding-beacon-that-will-illuminate-the-path-of-creative-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Mentarossa\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-22T19:20:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-16T09:05:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/Faro-il-faro-guida-che-illuminera-la-strada-della-comunicazione-creativa.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"678\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"sviluppatore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sviluppatore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mentarossa.it\/en\/faro-the-guiding-beacon-that-will-illuminate-the-path-of-creative-communication\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mentarossa.it\/en\/faro-the-guiding-beacon-that-will-illuminate-the-path-of-creative-communication\/\"},\"author\":{\"name\":\"sviluppatore\",\"@id\":\"https:\/\/www.mentarossa.it\/#\/schema\/person\/00c2a467529ab3b96369da305104f615\"},\"headline\":\"Far\u00f2 \u2013 the guiding beacon that will illuminate the path of creative communication.\",\"datePublished\":\"2023-12-22T19:20:51+00:00\",\"dateModified\":\"2025-05-16T09:05:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mentarossa.it\/en\/faro-the-guiding-beacon-that-will-illuminate-the-path-of-creative-communication\/\"},\"wordCount\":790,\"publisher\":{\"@id\":\"https:\/\/www.mentarossa.it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mentarossa.it\/en\/faro-the-guiding-beacon-that-will-illuminate-the-path-of-creative-communication\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/Faro-il-faro-guida-che-illuminera-la-strada-della-comunicazione-creativa.webp\",\"articleSection\":[\"branding\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mentarossa.it\/en\/faro-the-guiding-beacon-that-will-illuminate-the-path-of-creative-communication\/\",\"url\":\"https:\/\/www.mentarossa.it\/en\/faro-the-guiding-beacon-that-will-illuminate-the-path-of-creative-communication\/\",\"name\":\"Far\u00f2 \u2013 the guiding beacon that will illuminate the path of creative communication. - 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