{"id":2593,"date":"2025-01-17T13:43:01","date_gmt":"2025-01-17T12:43:01","guid":{"rendered":"https:\/\/www.mentarossa.it\/we-make-future-2024-mentarossa-cera\/"},"modified":"2025-04-17T10:05:17","modified_gmt":"2025-04-17T08:05:17","slug":"we-make-future-2024-mentarossa-was-there","status":"publish","type":"post","link":"https:\/\/www.mentarossa.it\/en\/we-make-future-2024-mentarossa-was-there\/","title":{"rendered":"We Make Future 2024 \u2013 Mentarossa was there"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row el_class=&#8221;articolo_riga_img mtd50 mtm30 maxw1140&#8243;][vc_column]<style>.vcex-image.vcex_69e529906de32 .vcex-image-inner{max-width:865px;}<\/style><figure class=\"vcex-image vcex-module wpex-text-center articolo_riga_img vcex_69e529906de32\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"1540\" height=\"748\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-1.webp\" class=\"vcex-image-img wpex-align-middle\" alt=\"We Make Future 2024\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-1.webp 1540w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-1-300x146.webp 300w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-1-1024x497.webp 1024w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-1-768x373.webp 768w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-1-1536x746.webp 1536w\" sizes=\"auto, (max-width: 1540px) 100vw, 1540px\" \/><\/div><\/figure>[\/vc_column][\/vc_row][vc_row el_class=&#8221;maxw1140 mtd100 mtm50&#8243;][vc_column][vc_column_text css=&#8221;&#8221;]The location changed; this year Bologna framed the WMF \u2013 one of the most prestigious Italian fairs dedicated to innovation \u2013 but the enthusiasm remained intact. With familiar faces and new acquaintances, our 3 days of #wemakefuture were an explosive mix of creativity, networking, and inspiration.<\/p>\n<p>And yes, we did it again! For this edition too, just like in 2023, we chose to curate every detail with surgical precision. But let&#8217;s start from the beginning or, as we love to do whenever we face a brief, let&#8217;s start from the idea.<br \/>\nYes, what idea?[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30 h2_articolo&#8221; font_weight=&#8221;700&#8243; color=&#8221;#000000&#8243; font_size=&#8221;20&#8243; line_height=&#8221;30px&#8221;]\n<h2>From idea to concept: #noexcuses<\/h2>\n[\/vc_column_text][vc_row_inner el_class=&#8221;mtd30 mtm30&#8243;][vc_column_inner width=&#8221;1\/2&#8243;]<style>.vcex-image.vcex_69e529906ef83 .vcex-image-inner{max-width:865px;}<\/style><figure class=\"vcex-image vcex-module wpex-text-center articolo_riga_img vcex_69e529906ef83\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"720\" height=\"738\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/gif-zeroscuse-mentarossa.gif\" class=\"vcex-image-img wpex-align-middle\" alt=\"We Make Future 2024\" loading=\"lazy\" decoding=\"async\" \/><\/div><\/figure>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Last year, with the Infusion Point, our first podcast, we sparked curiosity and stimulated reflections. It was an ambitious start, but it wasn&#8217;t enough for us. Why stop there? This year we set ourselves a new mission: to overcome limits, break down every alibi, and encourage those who follow us to do the same.<\/p>\n<p>Thus #noexcuses was born, a concept that speaks of challenges, courage, and above all, action.<\/p>\n<p>How many times have you heard:<br \/>\n\u201cIt&#8217;s not the right time\u201d<br \/>\n\u201cLet&#8217;s talk about it again in six months\u201d<br \/>\n\u201cBut will it really work?\u201d[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd100 mtm50 maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221;]Exactly the same alibis we encountered (and overcame) in our professional life and that we often hear from potential clients hesitant about investing in communication. And it is precisely from here that we started: transforming the alibi into our strength.[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30 h2_articolo&#8221; font_weight=&#8221;700&#8243; color=&#8221;#000000&#8243; font_size=&#8221;20&#8243; line_height=&#8221;30px&#8221;]\n<h2>The campaign: one podcast, many stories, zero alibis<\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]The first concrete step of our project was the launch of the <a href=\"https:\/\/www.mentarossa.it\/en\/zeroscuse\/\">#noexcuses<\/a> podcast, recorded live during the three days of WMF 2024, from June 13th to 15th in Bologna. With a full 21 episodes, we involved entrepreneurs and companies who, by recounting their experiences, shared their &#8220;excuses&#8221; and, above all, told us how they overcame them. A true communication format that managed to combine authentic content and creativity, once again confirming our cross-media approach.[\/vc_column_text][vc_row_inner el_class=&#8221;mtd30 mtm30&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;mtd30&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30 h2_articolo&#8221; font_weight=&#8221;700&#8243; color=&#8221;#000000&#8243; font_size=&#8221;20&#8243; line_height=&#8221;30px&#8221;]\n<h2>A heartfelt thank you to all those who participated in the podcast, sharing experiences and strategies that enrich the web marketing landscape and inspire our community.<\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<ul>\n<li>Alessio Turiziano<\/li>\n<li>Leonardo Geronzi<\/li>\n<li>Linda Lo Turco<\/li>\n<li>Mariano Carozzi<\/li>\n<li>Stefano Piombardi<\/li>\n<li>Massimiliano Baldin<\/li>\n<li>Raissa Caputo<\/li>\n<li>Walter Smorti<\/li>\n<li>Alice Zabeo<\/li>\n<li>Roberta Costantino<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30&#8243;]\n<ul>\n<li>Alessandro Carrieri<\/li>\n<li>David Bottai<\/li>\n<li>Elvis Mazzoni<\/li>\n<li>Giada Franceschini<\/li>\n<li>Marco Bettiga<\/li>\n<li>Antonella Spanu<\/li>\n<li>Mario Troise e Pierpaolo Palmieri<\/li>\n<li>Matteo Zambon<\/li>\n<li>Roberto Popy Nardini<\/li>\n<li>Silvia Signoretti<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;mtd30 mtm30&#8243;][vc_column_inner][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30 h2_articolo&#8221; font_weight=&#8221;700&#8243; color=&#8221;#000000&#8243; font_size=&#8221;20&#8243; line_height=&#8221;30px&#8221;]\n<h2>The design of our exhibition space<\/h2>\n[\/vc_column_text]<style>.vcex-image.vcex_69e529906fb4f .vcex-image-inner{max-width:865px;}<\/style><figure class=\"vcex-image vcex-module wpex-text-center articolo_riga_img mtd30 mtm30 vcex_69e529906fb4f\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"1540\" height=\"748\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-3.webp\" class=\"vcex-image-img wpex-align-middle\" alt=\"We Make Future 2024\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-3.webp 1540w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-3-300x146.webp 300w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-3-1024x497.webp 1024w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-3-768x373.webp 768w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-3-1536x746.webp 1536w\" sizes=\"auto, (max-width: 1540px) 100vw, 1540px\" \/><\/div><\/figure>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Here we are at the part we like best: taking the idea out of the digital realm and building the mix of objects that make it real.<br \/>\nWe created a welcoming and functional space, where every detail was designed to encourage discussion, interaction, and above all, to get noticed.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;mtd30 mtm30 maxw1140&#8243;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30 h2_articolo&#8221; font_weight=&#8221;700&#8243; color=&#8221;#000000&#8243; font_size=&#8221;20&#8243; line_height=&#8221;30px&#8221;]\n<h2>Stars of the show:<\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<ul>\n<li>The Alibi Hanger. Don&#8217;t call it a display stand: an extra-large panel on which we hung our alibis. Collectible postcards that we distributed along with the unmissable gadgets that were snapped up.<\/li>\n<li>Mentarossa scarves that we designed and produced, 3 patterns for all tastes. Which is your favorite?<br \/>\nTalking and provocative fans, also here in 3 versions<br \/>\nand then our must-have:<\/li>\n<li>The Mentarossa cap that has always been with us.<\/li>\n<\/ul>\n[\/vc_column_text]<style class=\"vcex-carousel-preload-css\">.vcex_69e529907468b{--wpex-carousel-gap:15px;}.vcex_69e529907468b{--wpex-carousel-columns:1;}.vcex_69e529907468b.wpex-carousel:not(.wpex-carousel--loaded) > *:not(:nth-child(1n+2)){display: flex !important;}@media only screen and (min-width: 480px) {.vcex_69e529907468b{--wpex-carousel-columns:2;}.vcex_69e529907468b.wpex-carousel:not(.wpex-carousel--loaded) > *:not(:nth-child(1n+3)){display: flex !important;}}@media only screen and (min-width: 768px) {.vcex_69e529907468b{--wpex-carousel-columns:3;}.vcex_69e529907468b.wpex-carousel:not(.wpex-carousel--loaded) > *:not(:nth-child(1n+4)){display: flex !important;}}@media only screen and (min-width: 960px) {.vcex_69e529907468b{--wpex-carousel-columns:3;}.vcex_69e529907468b.wpex-carousel:not(.wpex-carousel--loaded) > *:not(:nth-child(1n+4)){display: flex !important;}}<\/style><div class=\"vcex-image-carousel wpex-carousel wpex-carousel-images wpex-clr vcex-module owl-carousel wpex-carousel--render-onload vcex_69e529907468b mtd30 mtm30\" data-wpex-carousel=\"{&quot;nav&quot;:&quot;false&quot;,&quot;dots&quot;:&quot;true&quot;,&quot;autoplay&quot;:&quot;true&quot;,&quot;slideBy&quot;:1,&quot;items&quot;:3,&quot;responsive&quot;:{&quot;0&quot;:{&quot;items&quot;:&quot;1&quot;},&quot;480&quot;:{&quot;items&quot;:&quot;2&quot;},&quot;768&quot;:{&quot;items&quot;:&quot;3&quot;},&quot;960&quot;:{&quot;items&quot;:3}},&quot;smartSpeed&quot;:800,&quot;autoplayTimeout&quot;:3499}\"><div class=\"wpex-carousel-slide\"><figure class=\"wpex-carousel-entry-media entry-media wpex-relative\"><img width=\"748\" height=\"748\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-4.webp\" class=\"wpex-align-middle skip-lazy\" alt=\"We Make Future 2024\" data-no-lazy=\"1\" srcset=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-4.webp 748w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-4-300x300.webp 300w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-4-150x150.webp 150w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/figure><\/div><div class=\"wpex-carousel-slide\"><figure class=\"wpex-carousel-entry-media entry-media wpex-relative\"><img width=\"748\" height=\"748\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-6.webp\" class=\"wpex-align-middle skip-lazy\" alt=\"We Make Future 2024\" data-no-lazy=\"1\" srcset=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-6.webp 748w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-6-300x300.webp 300w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-6-150x150.webp 150w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/figure><\/div><div class=\"wpex-carousel-slide\"><figure class=\"wpex-carousel-entry-media entry-media wpex-relative\"><img width=\"748\" height=\"748\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-5.webp\" class=\"wpex-align-middle skip-lazy\" alt=\"We Make Future 2024\" data-no-lazy=\"1\" srcset=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-5.webp 748w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-5-300x300.webp 300w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-5-150x150.webp 150w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/figure><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30 h2_articolo&#8221; font_weight=&#8221;700&#8243; color=&#8221;#000000&#8243; font_size=&#8221;20&#8243; line_height=&#8221;30px&#8221;]\n<h2>How did we maintain cross-mediality?<\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Obviously with the QR code that led everyone to a landing page[\/vc_column_text][vc_row_inner el_class=&#8221;mtd30 mtm30&#8243;][vc_column_inner width=&#8221;1\/2&#8243;]<style>.vcex-image.vcex_69e5299075726 .vcex-image-inner{max-width:865px;}<\/style><figure class=\"vcex-image vcex-module wpex-text-center articolo_riga_img vcex_69e5299075726\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"770\" height=\"748\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-9.webp\" class=\"vcex-image-img wpex-align-middle\" alt=\"We Make Future 2024\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-9.webp 770w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-9-300x291.webp 300w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-9-768x746.webp 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/div><\/figure>[\/vc_column_inner][vc_column_inner el_class=&#8221;mtm30&#8243; width=&#8221;1\/2&#8243;]<style>.vcex-image.vcex_69e5299075d51 .vcex-image-inner{max-width:865px;}<\/style><figure class=\"vcex-image vcex-module wpex-text-center articolo_riga_img vcex_69e5299075d51\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"770\" height=\"748\" src=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-8.webp\" class=\"vcex-image-img wpex-align-middle\" alt=\"We Make Future 2024\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-8.webp 770w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-8-300x291.webp 300w, https:\/\/www.mentarossa.it\/wp-content\/uploads\/2025\/03\/We-Make-Future-2024-Mentarossa-cera-8-768x746.webp 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/div><\/figure>[\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]Curious? <a href=\"https:\/\/www.mentarossa.it\/en\/from-0-to-200000-followers-without-e-commerce-and-without-crazy-investments-in-advertising-the-chiara-voliani-case\/\" target=\"_blank\" rel=\"noopener\">Here<\/a> you can find all the details[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30 h2_articolo&#8221; font_weight=&#8221;700&#8243; color=&#8221;#000000&#8243; font_size=&#8221;20&#8243; line_height=&#8221;30px&#8221;]\n<h2>Numbers and results: when creativity meets business<\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/vimeo.com\/1047768464?share=copy#t=0&#8243; el_aspect=&#8221;916&#8243; css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30 video_border_radius&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mtd30 mtm30&#8243;]\n<ul>\n<li>Over 1000 gadgets distributed<\/li>\n<li>322 people who wanted to leave us their contact information to get to know us better<\/li>\n<li>21 podcast episodes recorded<\/li>\n<\/ul>\n<p>We Make Future 2024 was much more than just a fair: it was a laboratory of ideas, a moment of growth, and above all, an opportunity to demonstrate once again how important it is to invest in communication.<\/p>\n<p>Thank you Bologna, thank you to those who shared this experience with us. Now all that remains is to keep pushing ourselves further, with no alibis.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;mtd85 mtm60&#8243;][vc_column][vc_column_text css=&#8221;&#8221; text_align=&#8221;center&#8221; color=&#8221;#000000&#8243; font_size=&#8221;16px&#8221; font_weight=&#8221;700&#8243;]share[\/vc_column_text]<style>.vcex-social-share.vcex_69e529907643c .vcex-social-share__buttons{gap:15px;}.vcex-social-share.vcex_69e529907643c .vcex-social-share__button{min-width:34px;min-height:34px;color:#ffffff;background:#000000;}.vcex-social-share.vcex_69e529907643c .vcex-social-share__button:hover{color:#ffffff;background:#000000;}<\/style>\n\t<div class=\"vcex-social-share vcex-module mtd20 mtm20 vcex_69e529907643c\" data-target=\"_blank\" data-source=\"https%3A%2F%2Fwww.mentarossa.it%2Fen%2F\" data-url=\"https%3A%2F%2Fwww.mentarossa.it%2Fen%2Fwe-make-future-2024-mentarossa-cera-5-2%2F\" data-title=\"We Make Future 2024 \u2013 Mentarossa c\u2019era 5\"><div class=\"vcex-social-share__buttons wpex-flex wpex-flex-wrap wpex-justify-center wpex-gap-5\"><button class=\"vcex-social-share__button vcex-social-share__button--facebook wpex-rounded-full wpex-facebook wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share on Facebook\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M512 256C512 114.6 397.4 0 256 0S0 114.6 0 256C0 376 82.7 476.8 194.2 504.5V334.2H141.4V256h52.8V222.3c0-87.1 39.4-127.5 125-127.5c16.2 0 44.2 3.2 55.7 6.4V172c-6-.6-16.5-1-29.6-1c-42 0-58.2 15.9-58.2 57.2V256h83.6l-14.4 78.2H287V510.1C413.8 494.8 512 386.9 512 256h0z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--linkedin wpex-rounded-full wpex-linkedin wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share on LinkedIn\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M100.3 448H7.4V148.9h92.9zM53.8 108.1C24.1 108.1 0 83.5 0 53.8a53.8 53.8 0 0 1 107.6 0c0 29.7-24.1 54.3-53.8 54.3zM447.9 448h-92.7V302.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V448h-92.8V148.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V448z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--x-twitter wpex-rounded-full wpex-x-twitter wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Post on X\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"\/><\/svg><\/span><\/button><button class=\"vcex-social-share__button vcex-social-share__button--whatsapp wpex-rounded-full wpex-whatsapp wpex-social-btn wpex-social-bg wpex-gap-10 wpex-hover-opacity-100\" aria-label=\"Share via Whatsapp\"><span class=\"vcex-social-share__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7 .9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"\/><\/svg><\/span><\/button><\/div><\/div>\n\n[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1742802776288{background-color: #A59CFF !important;}&#8221; el_class=&#8221;ptd60 ptm50 pbd70 pbm50 mtd60 mtm50&#8243;][vc_column][vc_column_text css=&#8221;&#8221; text_align=&#8221;center&#8221; color=&#8221;#ffffff&#8221;]\n<h4>a theme we know well<\/h4>\n[\/vc_column_text]<div class=\"wpex-post-cards wpex-post-cards-template_406 mtd70 mtm50 wpex-relative\"><div class=\"wpex-post-cards-inner\"><\/div><\/div>[vc_row_inner el_class=&#8221;mtd60 mtm50&#8243;][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221; css=&#8221;&#8221; el_class=&#8221;br_desk&#8221;]\n<h3>We give your ideas<br \/>\na <span style=\"color: #ffffff;\">very precise shape.<br \/>\n<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;mtm30&#8243; width=&#8221;1\/3&#8243;][vc_column_text css_animation=&#8221;fadeInRight&#8221; css=&#8221;&#8221;]<span style=\"font-weight: 400;\">Every project is born from the union of specific skills, <\/span><span style=\"font-weight: 400;\">integrated communication to achieve ambitious goals.<\/span>[\/vc_column_text]<style>.vcex-button.vcex_69e5299078eec{border-radius:50px;background:#000000;color:#ffffff!important;padding-block:10px;padding-inline:30px;}.vcex-button.vcex_69e5299078eec:hover{background:#00000070!important;color:#ffffff!important;}<\/style><a href=\"https:\/\/www.mentarossa.it\/en\/what-we-do\/\" class=\"vcex-button theme-button inline mtd20 mtm20  wpb_animate_when_almost_visible wpb_fadeInRight fadeInRight vcex_69e5299078eec\"><span class=\"vcex-button-inner theme-button-inner wpex-flex wpex-flex-wrap wpex-items-center wpex-justify-center\">discover our projects<\/span><\/a> [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;articolo_riga_img mtd50 mtm30 maxw1140&#8243;][vc_column][\/vc_column][\/vc_row][vc_row el_class=&#8221;maxw1140 mtd100 mtm50&#8243;][vc_column][vc_column_text css=&#8221;&#8221;]The location changed; this year Bologna framed the WMF \u2013 one of the most prestigious Italian fairs dedicated to innovation \u2013 but the enthusiasm remained intact. With familiar faces and new acquaintances, our 3 days of #wemakefuture were an explosive mix of creativity, networking, and inspiration. And&hellip;<\/p>\n","protected":false},"author":2,"featured_media":626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[39],"tags":[],"post_series":[],"class_list":["post-2593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","entry","no-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>We Make Future 2024 \u2013 Mentarossa was there - Mentarossa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mentarossa.it\/en\/we-make-future-2024-mentarossa-was-there\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We Make Future 2024 \u2013 Mentarossa was there - Mentarossa\" \/>\n<meta property=\"og:description\" content=\"[vc_row el_class=&#8221;articolo_riga_img mtd50 mtm30 maxw1140&#8243;][vc_column][\/vc_column][\/vc_row][vc_row el_class=&#8221;maxw1140 mtd100 mtm50&#8243;][vc_column][vc_column_text css=&#8221;&#8221;]The location changed; this year Bologna framed the WMF \u2013 one of the most prestigious Italian fairs dedicated to innovation \u2013 but the enthusiasm remained intact. With familiar faces and new acquaintances, our 3 days of #wemakefuture were an explosive mix of creativity, networking, and inspiration. 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